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IVAA Social Media Seminar
This seminar discusses best practices for using social media. It covers why businesses should use social media to grow their customer base, build relationships, enhance their reputation and strengthen brand awareness. It then discusses what social media platforms should be used, such as Facebook, Twitter and LinkedIn. Finally, it provides tips on how to create an effective social media strategy, content plan, use tools to post and measure engagement, and how often businesses should post on social media.
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IVAA Social Media Seminar
- 1. IVAA Social Media Turbo Boost Seminar
- 2. Agenda • Why? • What? •When? • How? of Social Media
- 3. Why? • Grow customer base • Build relationships • Enhanced reputation • Strengthen brand awareness
- 4. Why? Kelsey Ruger – President of Houston Interactive Marketing Association "Social media is a conversation supported by online tools."
- 5.
- 6. How? Relationshi p Building
- 7. Facebook • Cover Photo(851pix x 315pix)– Your biggest branding opportunity but…. • No promotions, coupons or ads • Not primarily text based or infringe copyright • No price or purchase info • No contact info • No reference to ‘Like’ or ‘Share’ • No call to action SocialMediaExaminer.com
- 8. Facebook • Highlight Posts • to create visual interest
- 9. Facebook • Create Milestones • Organises content and encourage people to stay on your page
- 10. Facebook • Pin tothe top • Draw attention to important content (rotate)
- 11. Strategy provides • Acknowledges target market • Consistent vision • Systems and processes • Room to change David Griner – TheSocialPath.com
- 12. Strategy Brainstorm • Whois your target market? • Where do they hang out online? • What content would interest them? • What competition prize could you offer? David Griner – TheSocialPath.com
- 13. Plan provides Schedule Opportunities • Appropriate • Realistic to your • Of • Measurable • Optimise strategy outbound • Improve messages Content Goals
- 14. Plan Brainstorm • Whatcontent do you already have? • Who is your audience? • Sources for ongoing content? • How will you engage? David Griner – TheSocialPath.com
- 15. Updates to engage 1. Post photos 2. Ask Questions 3. Post fill in the blanks 4. Talk about the news 5. Ask for likes 6. Target different fans 7. Talk about Facebook 8. Celebrate today
- 16.
- 17. How often topost? • Find the balance by:- – Experimenting – Measuring – Lot of creativity David Griner – TheSocialPath.com
- 18. Beyond posting updates •Competitions • Facebook Ads • Custom pages • Interaction with other pages • Promoted posts • Like, share, comment, respond
- 19. Tools for managing • Hootesuite • Tweetdeck • Bufferapp • NutshellMail • Cross-posting • Automatic feeds • Google Alerts • Google Reader
- 20. Tools for measuring • Google analytics • EdgerankChecker • Hootesuite • Klout • Twentyfeet • Crowdbooster
- 21. Twitter • New profile (1252pix x 626pix) • #Hashtags • Conferences • RT • Thanks • Respond
- 22. Beyond Twitter &Facebook
- 23. What’s it allabout? Consistency Content Conversation Connecting
- 24. Why? • Grow customer base • Build relationships • Enhanced reputation • Strengthen brand awareness
- 25. Stay in touch Twitter– http://www.twitter/neridagill Facebook – http://www.facebook/adminbandit LinkedIn - http://au.linkedin.com/pub/nerida- gill/8/bb9/2ba YouTube – http://www.youtube.com/user/adminbandit Pinterest (me)– http://pinterest.com/neridagill Pinterest (AB)– http://pinterest.com/AdminBandit Slideshare - http://www.slideshare.net/adminbandit