This document provides tips for creating and sharing effective blog content. It discusses the importance of blogging for search engine optimization and positioning as a thought leader. It offers advice on knowing your audience, writing engaging content through storytelling and multimedia, maintaining relationships with followers, and tracking analytics to measure return on investment from blogging efforts. Tips include developing a content workflow, using keywords and tags, and curating related content from other sources. The overall message is that an organization's blog can foster awareness if content is created and shared consistently in an audience-focused manner.
Presentation for how to create the perfect blog post for SEO purposes. Courtesy of Design and Promote your one stop shop for all of you website and web design needs.
https://www.designandpromote.com
Presentation for how to create the perfect blog post for SEO purposes. Courtesy of Design and Promote your one stop shop for all of you website and web design needs.
https://www.designandpromote.com
Content Marketing Research & Planning with BuzzSumoBuzzSumo
How to use BuzzSumo for content research and planning including:
Content research
-what content is resonating
-current trends
-what competitors are doing
-what formats are working
-popular authors
Generating content Ideas
-identifying content opportunities
-generating content ideas with BuzzSumo
Distribution & Amplification
-outreach opportunities, most shared sites
-who is amplifying content
Curating content
-using alerts to curate content and RSS feeds
Setting content benchmarks
Influencer Marketing and Outreach with BuzzSumoBuzzSumo
Overview of influencer marketing and oureach with BuzzSumo including 8 ways to find influencers, how to create outreach lists and build relationships with influencers.
Presentation by Tim Grice at ionSearch, Leeds. Explores recent link algorithm changes and how your link building strategy needs to change in line with it. Also looks at processes for developing and delivering natural links.
Content curation: your next Social Media Marketing ideaGuillaume Decugis
My talk at the Social Media for Non-Profits conference, San Francisco - Oct 11, 2012. Why does Content Curation matter for marketers? What are 7 best practices for Content Curation? What are examples of NPO's doing it right?
Animas European Blogger Conference 2013 PresentationGareth Cartman
My presentation for the European Blogger Conference 2013 in Barcelona, on SEO for blogging: evergreen content, keyword research, building visual keyword clouds and implementing your findings.
How to Be the Best Answer: Lee Odden and Steve RaysonBuzzSumo
Content Marketing Webinar presented by Steve Rayson of BuzzSumo and Lee Odden of Top Rank Marketing, a thorough discussion of how to create high performing content marketing
Overview of competitor tracking with BuzzSumo including how to:
- Review your competitor’s most shared content
- Analyze competitor content performance & compare
- Analyze what is working for your competitor
- See who is amplifying your competitor’s content
- who is sharing their content
- who is linking to their content
- Follow and engage with competitor amplifiers
- Create competitor content alerts (keyword, domain & links)
Tomorrow’s SEO Today – Social Search and Beyond - Pubcon SFIMA 2014Bill Hartzer
As search results become more personalized, it’s only natural that social media networks play a bigger role in these tailored search results. Learn how social search produces results that are specific to the individual and how your brand can stay relevant in these results as the social impact on search continues to grow.
Business SEO & Internet Marketing Day 4Lacey Faught
Slides from Day 4 of Business SEO & Internet Marketing at the Clark College Business Development department. Taught by Lacey Faught of Wipple Inc. (360) 901-1684
Creating Compelling (and Beautiful) Content Jonah Holland ConnectVA Social Me...ConnectVA
Jonah Holland, Lewis Ginter Botanical Garden
Creating Compelling Content
This dynamic workshop will dive into best practices for making your communications content more compelling, shareable and interactive. Get a wealth of advice - from blogging, to story-telling, to visual tools, to creative contests and more!
This presentation reviews what main points to focus on in search today, why social matters, how to manage it and tips to get it right, and reviews what to expect in the future. As new technologies change behaviors and expectations, it's critical to know "what's next", and we examine that here.
How Do I Apply SEO To Work On My Website?Boostability
Wondering how to make SEO work on your website?
Confused on how content adds SEO value to your website?
Find answers to these questions and more as Colton Miller, Senior SEO strategist at Boostability, walks you through basic SEO tactics and strategies you can use on your website to increase your authority and maximize your opportunities for search engines to crawl your site.
SEO for Business Coaches | How to generate new coaching clients through web s...Tom Buford
Generate more leads for your business or executive coaching practice through Search Engine Optimization (SEO). This Slideshare shows you step by step how to get started.
Learn more at http://buildoutmarketing.com
Content Marketing Research & Planning with BuzzSumoBuzzSumo
How to use BuzzSumo for content research and planning including:
Content research
-what content is resonating
-current trends
-what competitors are doing
-what formats are working
-popular authors
Generating content Ideas
-identifying content opportunities
-generating content ideas with BuzzSumo
Distribution & Amplification
-outreach opportunities, most shared sites
-who is amplifying content
Curating content
-using alerts to curate content and RSS feeds
Setting content benchmarks
Influencer Marketing and Outreach with BuzzSumoBuzzSumo
Overview of influencer marketing and oureach with BuzzSumo including 8 ways to find influencers, how to create outreach lists and build relationships with influencers.
Presentation by Tim Grice at ionSearch, Leeds. Explores recent link algorithm changes and how your link building strategy needs to change in line with it. Also looks at processes for developing and delivering natural links.
Content curation: your next Social Media Marketing ideaGuillaume Decugis
My talk at the Social Media for Non-Profits conference, San Francisco - Oct 11, 2012. Why does Content Curation matter for marketers? What are 7 best practices for Content Curation? What are examples of NPO's doing it right?
Animas European Blogger Conference 2013 PresentationGareth Cartman
My presentation for the European Blogger Conference 2013 in Barcelona, on SEO for blogging: evergreen content, keyword research, building visual keyword clouds and implementing your findings.
How to Be the Best Answer: Lee Odden and Steve RaysonBuzzSumo
Content Marketing Webinar presented by Steve Rayson of BuzzSumo and Lee Odden of Top Rank Marketing, a thorough discussion of how to create high performing content marketing
Overview of competitor tracking with BuzzSumo including how to:
- Review your competitor’s most shared content
- Analyze competitor content performance & compare
- Analyze what is working for your competitor
- See who is amplifying your competitor’s content
- who is sharing their content
- who is linking to their content
- Follow and engage with competitor amplifiers
- Create competitor content alerts (keyword, domain & links)
Tomorrow’s SEO Today – Social Search and Beyond - Pubcon SFIMA 2014Bill Hartzer
As search results become more personalized, it’s only natural that social media networks play a bigger role in these tailored search results. Learn how social search produces results that are specific to the individual and how your brand can stay relevant in these results as the social impact on search continues to grow.
Business SEO & Internet Marketing Day 4Lacey Faught
Slides from Day 4 of Business SEO & Internet Marketing at the Clark College Business Development department. Taught by Lacey Faught of Wipple Inc. (360) 901-1684
Creating Compelling (and Beautiful) Content Jonah Holland ConnectVA Social Me...ConnectVA
Jonah Holland, Lewis Ginter Botanical Garden
Creating Compelling Content
This dynamic workshop will dive into best practices for making your communications content more compelling, shareable and interactive. Get a wealth of advice - from blogging, to story-telling, to visual tools, to creative contests and more!
This presentation reviews what main points to focus on in search today, why social matters, how to manage it and tips to get it right, and reviews what to expect in the future. As new technologies change behaviors and expectations, it's critical to know "what's next", and we examine that here.
How Do I Apply SEO To Work On My Website?Boostability
Wondering how to make SEO work on your website?
Confused on how content adds SEO value to your website?
Find answers to these questions and more as Colton Miller, Senior SEO strategist at Boostability, walks you through basic SEO tactics and strategies you can use on your website to increase your authority and maximize your opportunities for search engines to crawl your site.
SEO for Business Coaches | How to generate new coaching clients through web s...Tom Buford
Generate more leads for your business or executive coaching practice through Search Engine Optimization (SEO). This Slideshare shows you step by step how to get started.
Learn more at http://buildoutmarketing.com
Webinar: Should a blog be a part of your marketing plan?Sonnhalter
Sonnhalter drew from its blogging experiences and developed a list of questions to help manufacturers decide if a blog is the right choice for their organization and gives them advice on how to get started in the world of blogging. John Sonnhalter and Rachel Kerstetter present the questions that need answered before starting a blog and give advice for integrating a blog into your marketing plan.
This is an introductory presentation on blogging for business.
Learn what blogging is and how it can help grow your business. Discover what to blog about, how to craft a good blog post, and how to measure your success.
Presented by Drew Becker of Convey Media Group and Stephen Peacock of Peacock Creative Services to the Fuquay-Varina Chamber of Commerce June, 2012.
A presentation for Community Media Workshop's Making Media Connections Conference created with Stephen Franklin. Steve's a spiritual guy, thus the presentation name change to Nirvana. :) He provides lots of great examples of nonprofit blogs. The technical insights come from me. :)
Blog Planning: Using Content Trending And Social Analytics To Overcome Corpo...Beyond
Finding sufficient inspiration to fuel a daily, weekly or even monthly blog post can prove a struggle – and choosing a subject that will also attract traffic is an even tougher call. Here are some simple tips for planning a content schedule that will take the headache out of blogging.
Whether building up your own blog audience or guest posting this slideshow features lots of cool take-away tips that you can easily implement today. Learn how to find blogging inspiration, promoting your posts for maximum exposure, landing the best guest blog spots and more.
Learn how to blog in 2013 - get rid of the "noise" of "should do this" and "should do that" and focus on the ONLY web property that you own: you website/blog. Get your blog working well first, and then use social media to draw people to various blog posts and offers. The works really well for senior living communities that are looking for a way to generate new leads from their website.
How to Create Engaging Content for Marketers - #WCPHXJoe Manna
Tips for marketers to make their content engaging while driving business value. Presentation by Joe Manna of Infusionsoft at WordCamp Phoenix 2012 (#WCPHX).
Blogging can be a great tool to drive traffic to your website, expand your reach, and even get more leads! But after all that hard work creating quality content, how do you get your blog in front of the right people?
During this 60 minute webinar, blogging experts from HubSpot and WordStream will expose the tips and tricks they've used to grow their blog readership to over 2.5 million combined viewers a month! This webinar is part of HubSpot's #Blog100 campaign.
Today's retail operations include more venues than ever before. As websites compete with brick and mortar stores and catalogs, new media marketing channels such as blogs, Facebook, and Twitter are rapidly growing to compete with traditional advertising. In this seminar, you'll learn to utilize all of these marketing channels to drive traffic to your retail store. You'll learn new ways to grow your retail business and reach new customers now. From the basics of driving web traffic through search engine marketing to landing page optimization, this seminar will prepare you to navigate the new retail marketing landscape to maximize your reach.
The internet is written in pen not pencil - What you post online is permanent, you're leaving a footprint which reveals a lot about you.
Always leave positive footprints, when you travel around the web!
Are you confused?
Just go through the PPT and get your doubts cleared!
PS - I have made this for the workshop on Digital Footprint organized by CodeChef - VIT Chapter. I'm thankful to the CodeChef - VIT Team for making this a huge success.
The presentation on blogging best practices by Mandy Burrell Booth, Ben Schulman, & Marissa Wasseluk for the Center For Nonprofit Success' Social Media Summit in Chicago.
Leveraging Linkedin for Nonprofits emphasizes the importance of using the Linkedin platform to garner support, rally new advocates, and create discussion using Linkedin Groups.
Day 3 of Social Media Bootcamp presented through Community Media Workshop by Demetrio Maguigad and Marissa Wasseluk. Here we cover social media tools & best practices for their use.
Social Media Bootcamp slides from day 2, reviewing goals, audience, and best practices for social media platforms. Presentation by Marissa Wasseluk, adapted from slides by Demetrio Maguigad and Bryan Breckinridge.
The presentation developed by Demetrio Maguigad and Marissa Wasseluk for Community Media Workshop's Social Media Bootcamp - an intensive course on creating a social media plan and policy for your nonprofit or small business.
http://www.communitymediaworkshop.org/training
1. Creating and Sharing Blog
Content Effectively
Marissa Wasseluk
New Media Associate
2. Today’s goals!
• The importance of incorporating blogging into
your communications planning
• How to include multi-media into your blog
• How to generate and manage blog content
• Tips and tricks to publicize your organization’s
blog
3.
4. WHY Blog?
• More content on the web
– Improve search engine rankings
– Fosters awareness of your cause
– Positions you as a thought leader
6. Content tips
• Know your audience
– Who can make a difference on your issue?
– Who will donate money?
– Who can impact policy?
– Who will get involved?
This “Who” is your audience.
7. Content tips
• Write to engage your audience
– Write pieces with intent that encourage curiosity
and invite action.
– Use “loaded” words
– Ask questions
8. Engaging your audience
• Use Social media, i.e. Facebook, Twitter
• Read other blogs & comment
• Try paper.li, Tumblr
• Segment your blog
• Pitch other bloggers
• Invite guest bloggers
• Develop media partnerships
15. Six elements of a great story
• A relatable protagonist
• Scene-setting
• Conflict
• Solution
• Change
• Call to action
16. Storytelling exercise
1. Think of the biggest thing your organization is
doing right now.
2. Take five minutes to imagine it as a story, for
instance as if it is a movie.
3. Share!
22. Anatomy of an Optimized Blog Post
Title / Header
Lead
Share
Buttons
23. SEO Best Practices
• Create content consistently and often
• Use keywords, tags and metadata
• Keep your site and content organized
• Be social and share your content
24. Keywords
• Always use appropriate and relevant tags and
keywords to a post or page.
– Find your keywords!
25. Keywords
• Add alternative
titles, tags and
descriptions to photos
and other multimedia
content embedded on a
page.
– Cat, kitten, lolcat, icanha
zcheesburger cat, funny
cat picture, cat
cheeseburger meme
27. Workflow
1. Keep a log of content ideas
2. Keep a posting schedule
3. Dictate your posts
4. Use multimedia elements (think visually!)
5. Invite others to join in!
6. Re-purpose older content
28. Workflow
• Curating content
– Find related content by following other blogs’
RSS feeds
– Search for Keywords
– Google Alerts
– Twitter lists
29. ROI
How can I tell if my efforts are working?
• Analytics
• Level of Engagement
30. Creating and Sharing Blog
Content Effectively
Marissa Wasseluk
New Media Associate
Editor's Notes
Oftentimes nonprofits say they want to reach the general public in their communications campaigns. The “general public” is not an audience! Most nonprofits would not have the resources to reach the general public any way! The most successful blogs concentrate on their niche.Know who you’re trying to reach!
Mandy intro
Blog-rollGuest bloggers
Who knows this story?What modern stories have been based on this story? The Philistine army had gathered for war against Israel. Goliath was the Philistine’s heavy, and even Saul, King of Israel, was terrified of him. David was just a teenager, but he was not afraid of Goliath because he felt like had a greater power on his side – God. So David volunteered to fight Goliath. With a shepherd’s staff, slingshot and a pouch full of stones, David approached Goliath. His first shot went through a hole in Goliath’s armor, felling the giant. Then David then took Goliath's own sword, killed him and then cut off his head.
Go through elements of storytelling handout and then transition to 15-minute exercise
What was hard? How do we overcome those obstacles?
Now that we have our content, let’s talk about FORM
TumblrYoutubeTwitterUstream, CoveritLivePaper.li
Most popular blogging sites are relatively easy to use & intuitive. Visit the “about” section of the third party blogging sites you intend to use and see what interface you think you will be most comfortable using.
Draw your readers in with a headline - Leaving readers wanting more by not giving too much away in the headline. For example, instead of saying, “The iPhone 5 is Hard to Come By Because It’s Hard to Make,” you could say, “Here’s Why You Can’t Get Your Hands on an iPhone 5.”Refer to worksheet
Phase 2
Phase 2 Metadata is essentially Data about data
Phase 2 Keyword exercise
Phase 2
Phase 2 Description meta tags are important because Google might use them as snippets for your pages. Note that we say "might" because Google may choose to use a relevant section of your page's visible text if it does a good job of matching up with a user's query.
1. A journal of “story ideas” whether physical or digital will shave away that writer’s block when the time to sit & blog comes around2. Stick to your schedule! Not only are you training your avid readers to look for new content at certain times, you are also training yourself! Blogging is a job and you have to wary of your time - or lose track of it completely, and control of your blog!The pomodoro technique helps – 20 minutes of writing is rewarded with 5 minutes of play. This allows you 15 minutes of downtime per hour and is a good way to break up the day and stay on track with work. 3. If possible, use software that writes as you dictate – I use Dragon Dictation on my iPhone (it’s $199 in stores) ; All you have to do is go in & edit, copy, paste & post.4. If that’s not a possibility, use multimedia elements – sometimes posting pictures is quicker than posting 1,000 words.5. Rely on the kindness of guest bloggers and readers. - but also remember the importance of speaking in your own voice, and give your contributors guidelines to follow.6. Chances are you have content already on your site, or in your newsletter. Re-purpose that content for the blog platform. OR point back to an old post you did; make it relevant for issues you’re facing today.