The presentation discusses digital marketing strategies for startups. It recommends using an inexpensive mix of online marketing channels like search engine optimization, social media marketing, email marketing, paid advertising, affiliate marketing and referral marketing. The Lucky 7 Mix framework involves building awareness through need gap identification, engaging users by addressing benefits and calls to action, and converting them through personalization. Key aspects are being frequent and consistent on social media, writing compelling email subject lines, and measuring engagement to optimize campaigns.

1. Digital Marketing for Startups
Presentation by Atul Jain

2. Why Digital Marketing ?
¡ Build Awareness
¡ Brand Positioning
¡ Helps you reach the right audience
¡ Allows you to educate & engage with the prospective
consumers
¡ Starts generating traffic
¡ Measurable and scalable

3. What does a startup need ?
¡ Inexpensive marketing channels
¡ Experiments on channel mix
¡ Measurable
¡ ROI Driven
¡ Scalable

4. • Need Gap
• Proposition
Awareness
• Need
• Personalize
Engage
• Benefits
• Action
Convert
Strategic Framework

5. Lucky 7 Mix

6. Online PR
¡ Clearly define the what, why and how of your
business
¡ Get covered on online news sites like iamwire, PR
Newswire, etc.
¡ Create and distribute press releases
¡ Blogger Outreach
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8. Social Media Marketing
¡ Choose the right platform mix
¡ Be frequent and consistent
¡ It’s not about you, it’s about your customer
¡ Engage with your followers
¡ Create and nurture influencers
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Listen, Analyze, Communicate

10. Search Engine Optimization
¡ Mobile first
¡ Content is still the king
¡ Build the right keywords
¡ Ensure your website is accessible to all kinds of
users
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Keep Patience and be Consistent

13. Paid Advertising
¡ Pay per Click (PPC) / Cost per Impressions (CPM)
¡ Ad Types
¡ Text
¡ Image
¡ Video
¡ Very Targeted
¡ Time of Day
¡ Geography
¡ Keywords
¡ Audience Profile
¡ Remarketing
4

14. Remarketing Funnel

15. Email Marketing
¡ Use Opt-in database
¡ Write compelling subject lines, avoid spam words
¡ Mobile Optimized
¡ Combination of text and image
¡ Clear Call to Action
¡ Time it well
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Measure Engagement and tweak, tweak, tweak

17. Affiliate Marketing
¡ Commission agents getting buyers for the sellers
¡ Use their network to reach out to prospective
buyers
¡ Gets paid on successful happening of an event
¡ Various Contracting Opportunities
¡ CPM, CPO, CPC, CPV, CPL, CPS, etc.
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19. Referral Marketing
¡ Word of Mouth Marketing
¡ Capitalize on Influencers
¡ Incentivize users for referring customers
¡ Trust factor
¡ Tracking is a Must
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Make your product shareable

22. How do we
Measure ?

23. Objective Goal
KPIs Target
Measure

26. Questions

27. Atul Jain
e : atuljain7@gmail.com
w : www.atuljain7.com