The document discusses the importance of social media metrics for brands, emphasizing the need for engagement, effective content strategies, and audience interaction. It outlines challenges brands face in building their audience, creating resonating content, and measuring campaign effectiveness. Additionally, it highlights the benefits of analyzing key metrics, competitive benchmarking, and optimizing content strategies for enhanced brand performance.

1. Germin8 Social Metrics

2. 2Visit us at germin8.com
Overview
• Social channels reflect the reputation of a brand. Any activity on these
channels is scrutinized by brand loyalists as well as competitors, resonating in
the online and offline space.
• Brands use social channels for different purposes – to create engagement and
communication, encourage brand loyalty, expand sales and increase digital
exposure on a whole.
• Brands prepare fairly elaborate and long term content strategies with some
buffer to adjust for unforeseen or temporal events
• Brands put a lot of effort and money on these channels to prepare quality
content, promote content, maintain these channels and setup a team to create
an effective two-way channel of communication.

3. 3Visit us at germin8.com
Challenges
• Build audience on these channels that is indicative of the target audience of
the brand in order to amplify their reach and awareness.
• Create content that resonates with the channel’s and the brand’s intended
audience to foster more engagement.
• Engage with their audience on the social channels in a timely and sensitive
manner to create meaningful interactions and conversations.
• Check effectiveness of their campaigns on more awareness and fans
• Build a community of brand advocates and influencers to gain trust of newer
audience and create loyalists.
• Being adaptable and responsive in a real-time environment which requires a
faster turn-around time than traditional media.

4. 4Visit us at germin8.com
Benefits and Value Add
• Measure key metrics related to audience, content and responsiveness of the
brand, helping understand the areas of improvement.
• Tune your content strategy based on what kind of posts receive maximum
engagement. Also guides you on the various times to post in order to get closer to
audience activity
• Categorize your content strategy into different themes and campaigns to measure
its effectiveness and spend your effort and money in the right direction
• Measure your turn around times and response rates so that you can be more
proactive on your channel and follow up with your Social Media team
• Constantly check how is your brand performing against your own targets
• Benchmark some metrics against self and/or competition so that targets and
expectations can be set. Take a peek inside what works for your competitor

5. 5Visit us at germin8.com
Features
• Defining the key metrics that matter for your brand
• Social coverage of Facebook and Twitter, the two most used social networks
across all sectors. Youtube and Instagram on the roadmap.
• Configure your own content categories
• Ability to set your own targets right in the dashboard
• Switch the dashboard to view what works for your competitor
• Intuitive dashboard and widgets to give you insights rather than numbers
• Access to 6 month of historic data for Facebook
• Easy exports at various points in the dashboard for reporting

6. 6Visit us at germin8.com
Use Case 1 – Competitive
Benchmarking
• One stop snapshot of the brand
and its standing on the
Leaderboard
• Catch up metrics to help the
brand overcome their competition
• See how you perform for Last 7
days vs a particular campaign
month

7. 7Visit us at germin8.com
Use Case 2 – Self
Analysis
• Understand what is working for
your brand and what is not
• Set your own targets and
proactively measure your progress
against them
• Plugin relevant metrics from
Facebook Insights to get a holistic
picture

8. 8Visit us at germin8.com
Use Case 3 – Content
Strategy
• Categorize your posts into various
themes and campaigns and check
effectiveness of each
• Find out what kind of posts
receive more engagement with
respect to the competition

9. 9Visit us at germin8.com
Use Case 4 – Content
Scheduling
• Find out the best times to post for
your brand based on audience
activity
• Understand your competitor
posting strategies and fine tune
the same mind space for your
audience

10. 10Visit us at germin8.com
Use Case 5 – Social
Responsiveness
• Find out your best/worst/average
turn around times
• Understand how heavy is your
lower sediment of delayed
response times

11. Thank you!