The document is a presentation about social media influence by David Christopher. It tells a story about Mr. Bossman who wants to use social media because it seems hip and cool. However, when Mr. Bossman starts a blog with no strategy or understanding of people, it fails to engage anyone. A social media guru explains to Mr. Bossman that social media is about people, not just tools. Mr. Bossman then applies the P.O.S.T. methodology (People, Objectives, Strategy, Technology) and successfully launches an internal social network for his diverse team to collaborate better.

1. @DavidChris
Social Media Influence 2010
David Christopher
Disclaimer: The views expressed in this
presentation are my own and do not
necessarily reflect the views of Oracle.
www.stopthinksocial.com

2. My CV… @DavidChris
www.wordle.net
www.stopthinksocial.com

3. @DavidChris
Introduc:on to slideshare
www.stopthinksocial.com

4. @DavidChris
Social Media in Business:
It’s just a bunch of
tools right?
(Auto plays in presentation mode)
www.stopthinksocial.com

5. Mr Bossman has heard Social Media is hip and cool.

6. “ Social Media is hip and cool.
Blogs are Social Media.
I must write a BLOG! ”
Mr Bossman

7. Mr Bossman starts a Blog.

8. 2 weeks later…

9. “ Why is nobody in my team
responding ?
Social Media sucks! ”
ts
5B log pos
e nts
0 comm

10. Another 2 weeks later…

11. “ Why is Social Media
not working for me? ”
osts
1 0 Blog p
en ts
0 comm
Social Media Guru

12. The Social Media Guru knows the answer…

13. …and explains it delicately to Mr Bossman.

14. “ Your approach is
wrong, wrong, wrong !!! ”
osts
1 0 Blog p
e nts
0 Comm

15. The Social Media Guru begins to explain that
Social Media is not about tools…

16. “ Social Media is not
about tools… ”

17. “ It’s about PEOPLE! ”

18. “ Have you heard of
P.O.S.T ? ”

20. Mr Bossman begins to understand where he was going wrong…

21. …and begins to apply the P.O.S.T methodology to his problem.

22. “ A lot of my team do use
Facebook in their
personal lives. ”
People
Assess your customers’ activities

23. “ I want my diverse team to share
experiences, discuss ideas and
support one another in an open
environment. ”
Objectives
Decide what you want to accomplish

24. “ I also want them to
think I am hip and cool. ”
Objectives
Decide what you want to accomplish

25. “ But this is a big change!
My team must be allowed to allocate
time to make this work. ”
Strategy
Plan for how relationships with customers will change.

26. “ I need a SOCIAL
BUSINESS COMMUNITY. ”
Technology
Decide which social technologies to use.

27. “ A social networking application
would be perfect for this. ”
Technology
Decide which social technologies to use.

28. The IT department deploy a social networking application…
……quickly.

29. And another 2 weeks later…

30. 25 Posts
nts
45 Comme

31. Mr Bossmans’ team are now collaborating better.

32. Mr Bossman is very happy.

34. However, Mr Bossman was not able to achieve all his objectives…

35. …his team still do not think he is hip or cool.

36. Social Media is about PEOPLE!

37. @DavidChris
Written by David Christopher
Graphic Design by Florin Postolache
Music by Harold Green (twitter: mediaguy777)
www.stopthinksocial.com

38. Crea*ng The Social Workplace @DavidChris
www.stopthinksocial.com

39. Crea*ng The Social Workplace @DavidChris
3 Learning Points:
• Social technologies enable the strategy, they don’t define it !
• The “change in mindset” required should not be under-estimated
• Social Media is about PEOPLE…
5 Top Tips:
• Find the hook ! (reduce email by 50%?)
• Start small – Quick Win – BIG Impact
• Be CREATIVE
• Be PASSIONATE
• Stop! Think Social….
www.stopthinksocial.com

40. My Contacts: @DavidChris
stopthinksocial.com
stopthinksocial.com/twitter
stopthinksocial.com/facebook
stopthinksocial.com/linkedin
stopthinksocial.com/disqus
www.stopthinksocial.com