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Branding Yourself
                                 Yes, you!




Julia Cantor
Sr. Digital Publicist, Digital
Innovation Group
Engauge
Twitter: @juliacantor
“Personal branding is not an option. "
It is crucial to success.”"
"
Mitch Joel, author of Six Pixels of Separation, "
President of Twist Image
Social media provides great
opportunities for personal branding.




          So let’s get started.
True or false?
People just use LinkedIn to find jobs.
 LinkedIn is just an online resume.
False.
Use LinkedIn to leverage your
                   personal brand
•    Create a detailed profile
      –  How do you want people
         to find you? (Include
         these words! Add them to
         your headline, current
         work experience,
         summary, or your
         specialties)
•    Ask for recommendations
•    Stream applications into your
     profile
      –  Examples: 
           •  WordPress (blog) 
           •  E-Bookshelf
           •  Slideshare
Use LinkedIn to leverage your
                personal brand
•  Join groups and participate
   in discussions
    –  Check out the Groups
       Directory
    –  Examples: SNHU
       Community, Linked
       Manchester
•  Post status messages related
   to your industry and
   interests
    –  Add comments
    –  Link to interesting blog
       posts	
  
Don’t forget
Update profile regularly
  –  Education
  –  New responsibilities
  –  Awards
  –  New student or professional
      association memberships
  –  New connections
      •  Classmates
      •  Colleagues
      •  Networking contacts
      … these all add to your personal
         brand, as well as SEO.
Finish the sentence…
Twitter is for _____________.
So what will you tweet about?
 Hint: think about your personal brand.
Twitter is a cocktail party
•    Remember Twitter is a conversation
•    Focus on making genuine connections
•    Tweet, retweet, @reply, DM
•    Be timely & maintain consistency
•    Keep up with the changing etiquette
•    Produce interesting content
      –  Consider: 
          •  What will people want to read? 
          •  Will people want to connect
             with you?
          •  Will they find your tweets
             valuable?
Be the best version of yourself
      {and this won’t happen}




              oops.
This might be the one exception.
     {still, don’t let this happen.}




                            Red Cross blog
Facebook
 What do you want your face to say?




Would your grandmother disapprove?
Event sites
•  Learn about
   upcoming events
•  Research
   networking contacts
•  Merge online and
   offline personality
Tweetchats
•  Connect with          #Blogchat (@MackCollier)
                         #journchat (@Prsarahevans)
   likeminded            #4sqchat (4SqIndy)
   individuals
          #pr20chat (@jgoldsborough, @prtini)
                         #foodchat (@foodchat)
•  Connect with          #LeadershipChat (@LisaPetrilli)
   industry leaders
     #LinkedInChat (@LinkedInExpert)
•  Pop in during         #GenYchat (@WriterChanelle) 
                         #u30pro (@u30pro, @davidspinks,
   good convos, pop         @cubanaLAF)
   out during those
   that don’t interest
   you
Niche Interest Social Sites
Last but not least… Google+
•  Google doesn’t index Facebook or Twitter
•  Google indexes everything on Google+ 
•  Bottom line: It can’t be ignored. It’s Google.
If you do 3 things after this
            presentation…
•  Develop or continue to develop your
   professional profile on LinkedIn.
•  Find 1 event that is happening in the next 3
   months in your field and go to it. The only way
   to “learn” how to network is to actually do it.
•  Google yourself. Assess likes/dislikes. Build
   your Google+ profile.
Is that it?
          Of course not.

      Contact me for more.
                  
            Julia Cantor
      Twitter: @juliacantor
    Email: jcantor@engauge.com

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Branding Yourself

  • 1. Branding Yourself Yes, you! Julia Cantor Sr. Digital Publicist, Digital Innovation Group Engauge Twitter: @juliacantor
  • 2. “Personal branding is not an option. " It is crucial to success.”" " Mitch Joel, author of Six Pixels of Separation, " President of Twist Image
  • 3. Social media provides great opportunities for personal branding. So let’s get started.
  • 4. True or false? People just use LinkedIn to find jobs. LinkedIn is just an online resume.
  • 6. Use LinkedIn to leverage your personal brand •  Create a detailed profile –  How do you want people to find you? (Include these words! Add them to your headline, current work experience, summary, or your specialties) •  Ask for recommendations •  Stream applications into your profile –  Examples: •  WordPress (blog) •  E-Bookshelf •  Slideshare
  • 7. Use LinkedIn to leverage your personal brand •  Join groups and participate in discussions –  Check out the Groups Directory –  Examples: SNHU Community, Linked Manchester •  Post status messages related to your industry and interests –  Add comments –  Link to interesting blog posts  
  • 8. Don’t forget Update profile regularly –  Education –  New responsibilities –  Awards –  New student or professional association memberships –  New connections •  Classmates •  Colleagues •  Networking contacts … these all add to your personal brand, as well as SEO.
  • 9. Finish the sentence… Twitter is for _____________.
  • 10. So what will you tweet about? Hint: think about your personal brand.
  • 11. Twitter is a cocktail party •  Remember Twitter is a conversation •  Focus on making genuine connections •  Tweet, retweet, @reply, DM •  Be timely & maintain consistency •  Keep up with the changing etiquette •  Produce interesting content –  Consider: •  What will people want to read? •  Will people want to connect with you? •  Will they find your tweets valuable?
  • 12. Be the best version of yourself {and this won’t happen} oops.
  • 13. This might be the one exception. {still, don’t let this happen.} Red Cross blog
  • 14. Facebook What do you want your face to say? Would your grandmother disapprove?
  • 15. Event sites •  Learn about upcoming events •  Research networking contacts •  Merge online and offline personality
  • 16. Tweetchats •  Connect with #Blogchat (@MackCollier) #journchat (@Prsarahevans) likeminded #4sqchat (4SqIndy) individuals #pr20chat (@jgoldsborough, @prtini) #foodchat (@foodchat) •  Connect with #LeadershipChat (@LisaPetrilli) industry leaders #LinkedInChat (@LinkedInExpert) •  Pop in during #GenYchat (@WriterChanelle) #u30pro (@u30pro, @davidspinks, good convos, pop @cubanaLAF) out during those that don’t interest you
  • 18. Last but not least… Google+ •  Google doesn’t index Facebook or Twitter •  Google indexes everything on Google+ •  Bottom line: It can’t be ignored. It’s Google.
  • 19. If you do 3 things after this presentation… •  Develop or continue to develop your professional profile on LinkedIn. •  Find 1 event that is happening in the next 3 months in your field and go to it. The only way to “learn” how to network is to actually do it. •  Google yourself. Assess likes/dislikes. Build your Google+ profile.
  • 20. Is that it? Of course not. Contact me for more. Julia Cantor Twitter: @juliacantor Email: jcantor@engauge.com

Editor's Notes

  1. And what is a personal/professional brand?Industry and interestsTone? (humor, informative, combination..)
  2. Social media allows us to network online in ways that we never could before.Your company’s best asset is you.
  3. NewsFinding answersDeveloping communityMaking business connectionsSharing fun factsLearning about your community(Microblogging)
  4. Tips for maintaining a presence on Twitter
  5. Just consider keeping a respectable presence…