#SMI12: Make your brand a social sensation with paid, owned and earned media

•

5 likes•1,218 views

Luca Benini, the European MD of Buddy Media spoke at Social Media Influence 2012, detailing how brands can utilize the power of like to build visibility and community.

Business Technology

In the next 30 minutes…!

" Your Content and the new
Facebook ad model!

" Igniting the virtuous cycle!

" Achieve scale!

What is the value of a Fan?!
Well, I can tell you the cost of a Fan…!

YOUR CONTENT
AND THE NEW
FACEBOOK AD
MODEL !

©
2012
Buddy
Media
Inc.
Proprietary
and
Conﬁden9al

ON AVERAGE, CONTENT
POSTED TO FACEBOOK PAGES
REACH 16% OF FANS!

WITH SOCIALLY AWARE ADS,
BRANDS CAN REACH 200X
THE NUMBER OF FANS!

New reality!

© 2012 Buddy Media Inc. Proprietary and Conﬁdential "

New ad products!

© 2012 Buddy Media Inc. Proprietary and Conﬁdential "

Step 1: Build your fan base!

© 2012 Buddy Media Inc. Proprietary and Conﬁdential "

© 2012 Buddy Media Inc. Proprietary and Conﬁdential "

©
2012
Buddy
Media
Inc.
Proprietary
and
Conﬁden9al

Step 2: Identify best stories!

© 2012 Buddy Media Inc. Proprietary and Conﬁdential "

Step 3: Amplify with ads!

© 2012 Buddy Media Inc. Proprietary and Conﬁdential "

Content = advertising!

© 2012 Buddy Media Inc. Proprietary and Conﬁdential "

Ads are good, stories are
better!!

" Your best stories!
" With the best Social Context!
" Delivered at Scale!

ACHIEVE SCALE 
CROSS-PLATFORM 
SYNDICATION 
PRIORITIZATION 
!

©
2012
Buddy
Media
Inc.
Proprietary
and
Conﬁden9al

Empower and organize teams …!

leverage 
technology…!

optimize results and repeat.!

Key takeaways !
" Prepare for success at Scale!
" People, process, platforms and technology!

!
" Inform and Direct your Social
Strategy with Data!

" Make your Brandʼs Content a
Social Media Sensation!

©
2012
Buddy
Media
Inc.
Proprietary
and
Conﬁden9al

THANK YOU!!
!

!
!
buddymedia.com

!
facebook.com/buddymedia

! @BuddyMedia
@lucaben1n1

!
linkedin.com/company/buddy-‐media

youtube.com/BuddyMedia

!
!
Luca
Benini

Managing
Director,
Europe

luca.benini@buddymedia.com

@lucaben1n1

©
2012
Buddy
Media
Inc.
Proprietary
and
Conﬁden9al

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www.seribangash.com A Memorandum of Association (MOA) is a legal document that outlines the fundamental principles and objectives upon which a company operates. It serves as the company's charter or constitution and defines the scope of its activities. Here's a detailed note on the MOA: Contents of Memorandum of Association: Name Clause: This clause states the name of the company, which should end with words like "Limited" or "Ltd." for a public limited company and "Private Limited" or "Pvt. Ltd." for a private limited company. https://seribangash.com/article-of-association-is-legal-doc-of-company/ Registered Office Clause: It specifies the location where the company's registered office is situated. This office is where all official communications and notices are sent. Objective Clause: This clause delineates the main objectives for which the company is formed. It's important to define these objectives clearly, as the company cannot undertake activities beyond those mentioned in this clause. www.seribangash.com Liability Clause: It outlines the extent of liability of the company's members. In the case of companies limited by shares, the liability of members is limited to the amount unpaid on their shares. For companies limited by guarantee, members' liability is limited to the amount they undertake to contribute if the company is wound up. https://seribangash.com/promotors-is-person-conceived-formation-company/ Capital Clause: This clause specifies the authorized capital of the company, i.e., the maximum amount of share capital the company is authorized to issue. It also mentions the division of this capital into shares and their respective nominal value. Association Clause: It simply states that the subscribers wish to form a company and agree to become members of it, in accordance with the terms of the MOA. Importance of Memorandum of Association: Legal Requirement: The MOA is a legal requirement for the formation of a company. It must be filed with the Registrar of Companies during the incorporation process. Constitutional Document: It serves as the company's constitutional document, defining its scope, powers, and limitations. Protection of Members: It protects the interests of the company's members by clearly defining the objectives and limiting their liability. External Communication: It provides clarity to external parties, such as investors, creditors, and regulatory authorities, regarding the company's objectives and powers. https://seribangash.com/difference-public-and-private-company-law/ Binding Authority: The company and its members are bound by the provisions of the MOA. Any action taken beyond its scope may be considered ultra vires (beyond the powers) of the company and therefore void. Amendment of MOA: While the MOA lays down the company's fundamental principles, it is not entirely immutable. It can be amended, but only under specific circumstances and in compliance with legal procedures. Amendments typically require shareholder

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