The document discusses the use of social media in the workplace. It provides an overview of popular social media platforms like Facebook, Twitter, and LinkedIn and how they can be used professionally. The document also outlines advantages and disadvantages of using social media at work, as well as best practices and examples of how social media can impact employment decisions.
Key Points in this presentation:
- Application of Social Media in the Workplace
- Are Employers Permitted to Monitor Social Media Use by Employees at Work?
- Percentage of Business using Social Media
- How does your organization use SM for Internal communications
- Managing the Risks
- Social Media Policy
- Steps to creating a Policy
Key Points in this presentation:
- Application of Social Media in the Workplace
- Are Employers Permitted to Monitor Social Media Use by Employees at Work?
- Percentage of Business using Social Media
- How does your organization use SM for Internal communications
- Managing the Risks
- Social Media Policy
- Steps to creating a Policy
Effects of social media on youth
Effects of social media on youth
Effects of social media on youthEffects of social media on youthEffects of social media on youthEffects of social media on youth
22% of employees visit social networking sites 5 or more times per week, yet only 54% of employers have a policy dealing with social media inside and outside the workplace. During this presentation, participants will learn about potential legal issues involved in adopting a policy and how to avoid those issues. Sample provisions will be discussed and recommended actions addressed.
Presented by Jackson Lewis.
My MIBA thesis presentation about using social networking sites for recruiting by Enas Wahdan @ Ecole Supérieure Libre des Sciences Commerciales Appliquées (ESLSCA)
04 - Dec- 2010
Cairo , Egypt
For the Fall 2012, Dr. Nick Bowman of West Virginia University's Department of Communication Studies details the theoretical foundations of social and new media for our Corporate and Organizational M.A. students in Clarksburg, WV. More information about the Corporate M.A. can be found at: http://comm.wvu.edu/grad/corp-ma.
Effects of social media on youth
Effects of social media on youth
Effects of social media on youthEffects of social media on youthEffects of social media on youthEffects of social media on youth
22% of employees visit social networking sites 5 or more times per week, yet only 54% of employers have a policy dealing with social media inside and outside the workplace. During this presentation, participants will learn about potential legal issues involved in adopting a policy and how to avoid those issues. Sample provisions will be discussed and recommended actions addressed.
Presented by Jackson Lewis.
My MIBA thesis presentation about using social networking sites for recruiting by Enas Wahdan @ Ecole Supérieure Libre des Sciences Commerciales Appliquées (ESLSCA)
04 - Dec- 2010
Cairo , Egypt
For the Fall 2012, Dr. Nick Bowman of West Virginia University's Department of Communication Studies details the theoretical foundations of social and new media for our Corporate and Organizational M.A. students in Clarksburg, WV. More information about the Corporate M.A. can be found at: http://comm.wvu.edu/grad/corp-ma.
Gary Shochat - PAU Education - Web Strategy and Communication Action Plan for...Web2LLP
First session of the Web2LLP pilot for the online training course on web strategies and maximising the social media presence of Lifelong Learning Projects.
Topic: Setting up a web strategy and communication action plan
Author: Gary Shochat
Website: http://web2llp.eu/training/pilot-online-session-1-web-strategy
"Brand of You in the Digital Age" - MNAMA+MIMATim Brunelle
This is the presentation Greg Swan and I used to facilitate "The Brand of You in the Digital Age" event on July 9, 2009 for the Minnesota branch of the American Marketing Association. The event was co-sponsored by MIMA.
Slides for a presentation on using Social Media for business.
Overview of social networks
Picking the right one
Using social media
- what should I post
- using social media proactively
- social media for customer relations
How to measure social media impact
Social media and SEO
Presentation given by Intel Social Media Strategist Kelly Feller at 2nd meeting of Social Media Club of Portland (@socialmediapdx) on March 24, 2009.
Edited public version.
Social Media & Your Career: Realities?MattYoungquist
Are social media websites now essential for job hunters to master? What\’s the balance between "sizzle" and "substance" in terms of what these new tools offer from a career advancement and job hunting perspective?
Deluxe/Risdall Social Media Marketing Webinar PresentationDeluxe Corporation
You’ve heard the buzz about Facebook, Twitter, YouTube & LinkedIn, now find out how to harness the power of social media for your own business!
• Why social media works for small businesses
• How to listen first before launching your campaign
• How to create a social media strategy that works
• What elements make up a successful campaign
Now’s the time to leverage social media to build better relationships with your customers and prospects, ultimately driving more sales for your business.
Social Media Skills to Set You Apart | Lia HabermanLia Haberman
Originally presented as part of UCLA Extension’s Summer 2020 Custom Programs & Corporate Education Webinar to help job seekers establish their authority and influence online.
The slides have been updated to reflect the conversation and queries that came up during the online presentation.
1. Social Media@Workplace
November 16th, 2011 @ 6:30PM
Michael Magiera, Saurabh Sharma , Andy Kudwa and Rick Swilley,
2. What is social media (SM)?
∗…media for social interaction, using highly accessible and
scalable communication techniques.
∗…the use of web-based and mobile technologies to turn
communication into interactive dialogue.
BY MARCI PAINO
3. The Purpose of SM
Facebook
•Primarily used to connect with family and friends to share
photos and communicate.
Twitter
•A tool to quickly communicate a thought or feeling that
you want to share within your network.
Linked-In
•A professional social media outlet to network with co-
workers and related professional groups.
4. Objective of this
So you’re not Seminar
going to friend me?
1. Inform
Advantages and Disadvantages of
Social Media
1. Persuade
2. Instruct
Effective use in a professional
environment
1. Engage
Interactive feedback on scenarios and
real life examples
5. Facebook Scenario 1
Facebook Photo
1.You are the co-worker who finds a provocative photo of
your boss on a “friends” Facebook page.
2.What would you do?
a) Inform your boss that the photo exists on Facebook
b) Talk about it with all your co-workers and not your boss
c) Say nothing
http://www.youtube.com/watch?v=A4lOWsjB
6. Twitter Scenario 2
http://www.youtube.com/watch?v=EoMkJ87uMB
Twitter Post
1.You have found out that you were not invited to an office gathering that
was organized through Twitter.
2.The problem: You are being excluded by co-workers from an informal
office gathering.
3.What would you do?
a) Confront the person that posted the message?
b) Create your own Twitter group within the office
c) Talk with HR and your boss about the potential volatile situation.
7. Linked-In Scenario 3
Linked-In
1.Your boss has requested that you be connected.
2.The problem: You are currently networking with other
employers and have your resume posted on your account.
3.What would you do?
a) Quickly remove your resume
b) Deny or ignore the request
c) Accept his request
8. Social media is a part of the workday
.
BY Fast Company EXPERT BLOGGER Adrian Ott
(11/11/2010)
GEN Y Top Management
9. How many users as of 2011?
Facebook
∗ 750 million active users
Twitter
∗ 200 million active accounts
LinkedIn
∗ 120 million registered users
Blogs
∗ 156 million public
Yahoo Groups
∗ 115 Group members, 10 million groups
11. Advantages
∗ Low cost
Social media makes it particularly useful to small businesses who often
find the costs associated with traditional media prohibitive.
∗ Unlimited access
Social media levels the playing field for businesses as it is accessible to
anyone, regardless of company size, turnover and contacts
∗ Simplicity
Social media channels are extremely simple to use, even for people with
basic IT experience; all that is required is a computer and an internet
connection.
∗ Measurability
Social media stats are immediately measurable, whereas traditional media
figures often need to be monitored over a long period of time.
12. Advantages
∗ Global reach
Social media platforms also allow you to tailor your content for
each market segment and give businesses the opportunity to get
their messages across more widely than ever before.
∗ Contact building
Social media channels offer unparalleled opportunities to interact
with customers and build relationships, largely due to their real-
time, interactive nature.
∗ Flexibility
Information can be updated, altered, supplemented, and
discussed in a way completely unknown to a printed
advertisement, a newspaper article or magazine feature.
13. Disadvantages
∗ Bad Branding
The wrong online brand strategy can doom a company, and put you
at a huge disadvantage.
∗ Commitment
“If as a company you can’t commit at least 6-8 hrs a week on Social
Media then don’t bother with it. Social Media is a living breathing
beast. If you feed the beast then the beast works for you, but you
need to feed it often.”
∗ Relevant content
“Let’s be honest. Blogs and Twitter feeds tend to take on the
persona of their authors and this is a bad, bad thing! Many Social
media marketers forget this and think that they are the blog or
feed. This will only end in a bad way. Social Media is a marketing
tool that needs serious content.”
14. Disadvantages
Not short term
“The honest truth is that Social Media Marketing is a long term strategy.
Seeing a return could take anywhere from a few months to a year before a
company sees the benefits of increased customer loyalty and sales.”
The risk of negative comments
“Any time a company opens itself up to open criticism there is the possibility
of negative comments about a product or service.”
15. Hiring for people on Social Media
September 28, 2011 By Shan Li, Los Angeles Times
"On any given week, we may see hundreds of new social media
jobs posted," said Kathy O'Reilly, director of social media
relations for job recruitment site Monster. The number of
social media-related jobs on Monster has surged 75% over the
last year, O'Reilly said. About 155 positions are available a
month, up from an average of 88 a month a year ago.”
16. Guiding Principles
Listen before you speak.
∗Before entering any conversation, understand the context.
∗ Who are you speaking to? Is there a good reason for you to join
the conversation?
∗ If your answer is yes, then follow these rules of engagement
Say who you are.
∗In responding to any work-related social media activities always
disclose your work relationship.
17. Guiding Principles
Show your personality.
∗Be conversational while remaining professional. If your
personal life is one that you (or your employer) don't want to
mix up with your work.
Respond to ideas not to people.
∗In the context of business, always argue over ideas not
personalities. Don't question motives but stay focused on
the merit of ideas.
18. Guiding Principles
Know your facts and cite your sources.
∗When making claims, always refer to your sources, using hyperlinks
when possible. Always give proper attribution (by linkbacks, public
mentions, re-tweets and so on).
Stay on the record.
∗Everything you say can (and likely will) be used in the court of public
opinion--forever. So assume you're "on the record."
If you respond to a problem, you own it.
∗If you become the point of contact for a customer or employee
complaint, stay with it until it is resolved.
20. References
BLOG
Ott, A. How Social Media Has Changed the Workplace. NOV 11 2010,
FROM
http://www.fastcompany.com/1701850/how-social-media-has-changed-the-workplace-study
Paino, M. The Impact of Social Media in the Workplace. MAR 18 2011,
FROMhttp://blog.clomedia.com/2011/03/the-impact-of-social-media-in-the-workplace/
Salcido, M. Advantages of Using Social Media | Advantages of Media.
FROMhttp://www.organicseoconsultant.com/advantages-of-using-social-media/
Lurssen, A. Social Media in the Workplace: Legal Issues, Business Policies. NOV 4 2010,
FROM http://scoop.jdsupra.com/2010/11/articles/media-coverage/social-media-in-the-
workplace-legal-issues-business-policies/
21. References
ADVICE COLUMN
Mandrusiak, M. (2011, SEP). The Disadvantages to Social Media Marketing,
FROMhttp://automatedbuildings.com/news/sep11/columns/110826030404mandrusiak.html
NEWSLETTER
Baesel, Cordon T. (2011, Oct). Social Media and the Workplace: Virtual Worlds and Legal
Realities in 2011. Newsletter of Luce forward, p. 1-2
FROMhttp://www.jdsupra.com/post/documentViewer.aspx?fid=44f32ae9-70e0-4327-82f1-
12a383d01954
MAGAZINE ARTICLE
Ross, J. (2009, June 30). A Corporate Guide for Social Media. Forbes.
FROM http://www.forbes.com/2009/06/30/social-media-guidelines-intelligent-technology-
oreilly.html?partner=email
22. References
NEWSPAPER ARTICLE
Li, S. Employers are liking -and hiring -social media workers. (2011, SEP 28). Los
Angeles Times.
FROM http://www.latimes.com/la-fi-social-media-jobs-
20110929,0,1947452.story#.TsF-GLUBepY.email