Presented to the Greater Fort Wayne Chamber of Commerce CEO Round Table July 27, 2011 By Anthony Juliano

1. THE WHO? WHAT?
WHEN? WHERE?
& WHY? OF
SOCIAL MEDIA:
A CEO’S GUIDE
PRESENTED BY ANTHONY JULIANO
JULY 27, 2011

3. WHO?
WHAT?
WHEN?
WHERE?
WHY?

4. WHO?

6. CEO
INTERNAL
HR/LEGAL
LEAD*
*USUALLY
MARKETING
INTERNAL TEAM AND/OR EXTERNAL VENDOR

8. RELIABILITY/
GOOD JUDGMENT/ COMMUNICATION
A GOOD SKILL
TRACK RECORD

9. WHAT?

12. WHEN?

13. NOW*
*AND EVERY DAY

16. WHERE?

18. THERE ARE
THOUSANDS
OF OPTIONS

22. “JUST DO ONE THING. AND THEN DO
IT REALLY WELL. ONCE YOU HAVE
MASTERED THIS, THEN—AND ONLY
THEN—THINK ABOUT DOING A
SECOND SOCIAL-MARKETING
PROGRAM. ”
BRIAN SHEEHAN, “THE ONLY
'RULE' FOR SOCIAL MEDIA YOU
NEED TO KNOW: START SMALL”

26. WHY?

29. THE WHO? WHAT? WHEN? WHERE? & WHY?
OF SOCIAL MEDIA: A CEO’S GUIDE
YOU NEED TO LEAD, ASSEMBLE A GREAT TEAM,
THEN GET OUT OF THE WAY
UNDERSTANDING SOCIAL MEDIA ISN’T COMPLICATED,
BUT MAKING IT WORK ISN’T EASY
YOU CAN’T DO IT ALL, BUT YOU NEED TO DO SOMETHING

32. THANKS!
AJJULIANO@GMAIL.COM
(260) 615.3426
IF YOU ENJOYED THIS PRESENTATION, PLEASE RECOMMEND ME ON

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