Social Media Tactics: The Holy Trinity
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Presentation given at the Said Business Centre, Oxford on 29 November 2012 as part of Construction Excellence Oxford's event 'Social Media in Construction'
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Social Media Tactics: The Holy Trinity
- 1. Social Media Tactics: The Holy Trinity by @Subutcher Sun's Surface by NASA
- 2. Sashi
- 3. Social Media http://theconversationprism.com/
- 4. Kent Bye
- 5. Kent Bye
- 6. Kent Bye
- 7. Kent Bye
- 9. A Useful tool for your Real Life Network
- 14. 3 2 1
- 15. 3 2 1
- 16. 3 2 1
- 17. 3 2 1 3 2 3 3
- 19. How to Use Linkedin Golf by Robert Scoble
- 20. tylerdurden
- 25. It’s not the Party
- 26. Twitter
- 28. #hashtags
- 34. 37 44 years Source years
- 35. Portrait of Lady Blogging, After Vermeer by Mike Licht
- 36. Why Blog? Hubspot 2009 Hubspot 2012
- 37. Why Blog? Hubspot 2009 Hubspot 2012
- 38. Why Blog? Hubspot 2009 Hubspot 2012
- 39. How Blogging Works The Life Cycle of a Blog Post: Wired
- 40. 1. Useful 2. Targeted 3. Searchable 4. Shareable 5. Brief 6. Calls to Action 7. Comments Source: business2community.com
- 42. Mel’s Blog
- 44. The Social Cycle
- 45. The Social Cycle
- 46. The Social Cycle
- 47. The Social Cycle
- 48. The Social Cycle
- 50. Thank You @SuButcher www.justpractising.co m sideshare.net/subutcher Google us!
Editor's Notes
- Hello, I ’ m Su Butcher and I ’ m going to share my holy trinity of social media platforms.
- Why social media?
- Social Media is simply people having conversations online. And your business needs to be part of that conversation.
- First platform is Linkedin
- Second is Twitter
- Third is Blogging.
- Jan 2012 over 150m members – Sept 2012 over 187m members Europe now over 39 (June 2012). UK over 10m
- When you join Linkedin you are asked to enter your career history – what you do, where you have been and where you want to go. As we ’ve seen, this profile helps people find you and know who you are.
- Linkedin then asks you who you know (enter names or upload email addresses, it tells you who is using Linkedin). You will be surprised.
- Connect to the people you know and then they can see each other. They find out they have you in common.
- And you can see their contacts too.
- In fact you can see their contacts contacts – three levels of separation.
- Also, because no. 2 is a trusted contact of my trusted contact no.1, I can check him out with confidence, and perhaps be introduced.
- Also, because no. 2 is a trusted contact of my trusted contact no.1, I can check him out with confidence, and perhaps be introduced.
- He becomes my contact too, and I can see his contacts contacts. This is how we build a network online. It is important to remember that each of these nodes is a professional, known to those who know you. Why connect like this? Because linkedin makes connections VISIBLE
- Linkedin takes your real life network, where you only know say 231 people, and shows you that they know over 30,000. The second degree of separation – people your trusted connections know DIRECTLY.
- How to use Linkedin? Well people are using it when they play golf. Golfer A to Golfer B…
- Remember that we ’ re talking about an individual here If they have a properly prepared profile on Linkedin, this is what happens next.
- Because Linkedin is so big and public profiles are indexed by google, its the best way to be found by google, which is where everyone looks. This listing appeared 24 hours after we tweaked his profile – its now right at the top.
- This is what you see if you click through. Tells a visitor everything they want to know about Peter. Is this the right Peter Wells? What does he do? How do I get in touch or find out more? Linkedin is how people find you on Google. Make sure its what you want them to find.
- The second platform Is Twitter. Here are the first 200 architects I found on Twitter in 2008. I gave up when I found over 2500 worldwide Twitter now has over 10m active UK users, 80% access it on mobile devices.
- Twitter is often described as a round the clock party. But it ’s better than that. It’s a tool for having conversations – you can choose who you talk to.
- Twitter is a wide open network which means you can search for key words and phrases at any time. Groups of people form around subjects and reform around others all the time. Because it is wide open people can listen in and check you out until they are ready to approach you.
- In October I posted up a question about taking Linkedin Seriously as a company. I got a response from the MD Northern Europe of Knauf Insulation.
- What do we talk about? People often use hashtags to encourage gathering around topics. Here are some commonly used in the construction industry. A hashtag is a word with a hash symbol in front. If you click on the word it links you to a search for all the messages with that topic. People gather around specialist subjects, detailed, expert issues like CSR or BIM, events lik Ecobuild, or TV programmes like Grand Designs.
- Here’s a selection of comments on twitter I curated when I live blogged and tweeted the 2012 Workplace Trends conference, a specialist conference about changes in how we work, and how the places we work in are designed.
- Here’s a visible conversation between a group of people around an episode of Grand Designs – see the hashtag
- Conversation led to the Grand Designs web page for the programme which included links to the air pressure testing company and the architect for a building in Skye.
- The result of sharing the link to the (tweeting) architects website was a 1000% increase in traffic to his website
- Don’t think then that these platforms are just for young people.
- Data from 2012. The average age of a twitter user? 37. 55% of users are over 35. The average age of a Linkedin User? 44. 79% are over 35. Source Pingdom
- So lastly we come to blogging.
- Why should you be blogging? If you have a blog on your website you get 55% more visitors
- If you have a blog on your website you get nearly 100% more inbound links – which is good for search
- If you have a blog on your website you get over 400% more pages indexed by search engines, which means people will find your website before the competitors for the topics they search for.
- I won’t bore you with the detail, but a blog is NOT a news feed. Why not? Because blogging is an ecosystem designed to share your content far and wide across the internet. Check out this interactive visualisation to find out how.
- A perfect blog post is useful to your target audience Targeted to them Can be found via search – you’ve got the key words right Can be easily share dthorugh social buttons Must be brief (no more than 500 words, ideally no fewer than 300) Encourages the reader to do something NEXT with a Call to Action Lets readers comment, join the discussion and thereby spread your blog further.
- Successful blogs in our industry include the economist Brian Green aka Brickonomics,
- The late Mel Starrs, a true expert on building accreditation and sustainability. RIP Mel
- But you don’t have to be famous to be a good blogger, you can simply be targeted. This scrapbook blog we set up to help our clients raise £3m to build a new childrens hospice was visited by 19,000 people in ten months. And we raised the £3m.
- How does this all add up? We know people talk to each other offline
- Now they use search and social media to take that conversation online
- All this activity should lead to your website (from any or all of these places)
- What people forget is that the fuel that makes the engine turn, is what people talk about. The thinks people talk about are social objects.
- They may be video, photography, opinion pieces, white papers, guides,
- And the rest of the online world is full of tools for you to create, upload and share these social objects via twitter, Linkedin and your blog. So its time to get to it!
- Hello, I ’ m Su Butcher and I ’ m going to share some thoughts with you about why people are using social media for charitable giving. And why you should do it too.