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How To
Influence People
To Interact To
Social Media
Postsjoycekpacis.wordpress.com 1
Let’s define
the word
Influence
joycekpacis.wordpress.com 2
Influence is the
power to have an
important effect
on someone
joycekpacis.wordpress.com 3
It changes a
person in an
indirect but
important way
joycekpacis.wordpress.com 4
According to
Tony Robbins
joycekpacis.wordpress.com 5
Rapport is
power
joycekpacis.wordpress.com 6
You have to
build rapport
to influence
people
joycekpacis.wordpress.com 7
You have to
relate to them
and be
approachable
joycekpacis.wordpress.com 8
You also need
to mirror them
joycekpacis.wordpress.com 9
According to
Tony Robbins
joycekpacis.wordpress.com 10
“People like
people who
are like
themselves,joycekpacis.wordpress.com 11
or who are
like how they
would like to
be”joycekpacis.wordpress.com 12
According to
Dr. Robert
Cialdini
joycekpacis.wordpress.com 13
There are also
6 principles of
Influence
joycekpacis.wordpress.com 14
Reciprocation
joycekpacis.wordpress.com 15
People feel
indebted to
those who do
something for
themjoycekpacis.wordpress.com 16
or give them a
gift
joycekpacis.wordpress.com 17
It explains why
free samples
can be so
effective
joycekpacis.wordpress.com 18
People who
receive a free
gift,
information or
favorsjoycekpacis.wordpress.com 19
are more likely
to buy the
product or
service
joycekpacis.wordpress.com 20
Social Proof
joycekpacis.wordpress.com 21
People tend to
look to those
around them
joycekpacis.wordpress.com 22
to guide their
decisions and
actions
joycekpacis.wordpress.com 23
They do what
others are
doing
joycekpacis.wordpress.com 24
especially their
peers
joycekpacis.wordpress.com 25
If you tell them
that the
product or
service have
enjoyedjoycekpacis.wordpress.com 26
by the people
like or similar
to them
joycekpacis.wordpress.com 27
They will more
likely to
become
customers
joycekpacis.wordpress.com 28
Commitment
and
Consistency
joycekpacis.wordpress.com 29
People want to
be both
consistent
joycekpacis.wordpress.com 30
and true to
their word
joycekpacis.wordpress.com 31
Getting people
to publicly
commit to
something
joycekpacis.wordpress.com 32
makes them
more likely to
do the action
joycekpacis.wordpress.com 33
Liking
joycekpacis.wordpress.com 34
People prefer
to say “yes” to
those they
know and like
joycekpacis.wordpress.com 35
To make a sale
you must be
knowledgeable
joycekpacis.wordpress.com 36
about the
preferences of
the customers
joycekpacis.wordpress.com 37
Authority
joycekpacis.wordpress.com 38
People respect
authority
joycekpacis.wordpress.com 39
They want to
follow the lead
of real experts
joycekpacis.wordpress.com 40
Scarcity
joycekpacis.wordpress.com 41
The less there
is of something
joycekpacis.wordpress.com 42
The more
valuable it is
joycekpacis.wordpress.com 43
So how can
we apply this
joycekpacis.wordpress.com 44
For People To
Interact To
Social Media
Posts
joycekpacis.wordpress.com 45
Here are the
following ways
on how to do it:
joycekpacis.wordpress.com 46
Make Use of Free
Social Media
Listening /
Monitoring Tools
joycekpacis.wordpress.com 47
Know what
people are
saying about
youjoycekpacis.wordpress.com 48
For you to get
to know them
better
joycekpacis.wordpress.com 49
Listen to the
conversation
joycekpacis.wordpress.com 50
Use Images
joycekpacis.wordpress.com 51
People respond
to images more
than any other
media type
joycekpacis.wordpress.com 52
The image
should be
stunning or
attractive
joycekpacis.wordpress.com 53
That can make
your audience
to stop
scrolling
joycekpacis.wordpress.com 54
Engage The
People
joycekpacis.wordpress.com 55
Reply to their
questions or
critiques
joycekpacis.wordpress.com 56
Respond
immediately
joycekpacis.wordpress.com 57
or
joycekpacis.wordpress.com 58
Ask their
opinion
joycekpacis.wordpress.com 59
What are the
things they
like
joycekpacis.wordpress.com 60
Create a
frequent
Q & A
Sessionjoycekpacis.wordpress.com 61
Build
Relationships
joycekpacis.wordpress.com 62
Provide
Information
joycekpacis.wordpress.com 63
Make daily
interaction
with them
joycekpacis.wordpress.com 64
Make time for
them
joycekpacis.wordpress.com 65
Allot hour/s
to spend to
reach them
joycekpacis.wordpress.com 66
Be consistent
joycekpacis.wordpress.com 67
Help them
solve their
problem
joycekpacis.wordpress.com 68
Be Creative
and
Interesting
joycekpacis.wordpress.com 69
Give them
what they
want
joycekpacis.wordpress.com 70
or what
interest them
joycekpacis.wordpress.com 71
Post daily
question or
tip
joycekpacis.wordpress.com 72
Make it funny,
spirited or
inspiring
joycekpacis.wordpress.com 73
This can
create
positive
responsesjoycekpacis.wordpress.com 74
That will
create more
exposure
joycekpacis.wordpress.com 75
Games,
Contests &
Giveaways
joycekpacis.wordpress.com 76
It boosts
engagement
on social
mediajoycekpacis.wordpress.com 77
People like
receiving a
prize or gift
joycekpacis.wordpress.com 78
This can make
your audience
more active
joycekpacis.wordpress.com 79
That will
generate buzz
around social
mediajoycekpacis.wordpress.com 80
Repurpose
Your Content
joycekpacis.wordpress.com 81
Fit the
preferences of
the specific
social media
audiencejoycekpacis.wordpress.com 82
Reach different
audience across
various
mediums
joycekpacis.wordpress.com 83
Show Your
Personality
joycekpacis.wordpress.com 84
For the
audience to
know that
you are realjoycekpacis.wordpress.com 85
and you are
not just a logo
joycekpacis.wordpress.com 86
Share a few
personal
information
joycekpacis.wordpress.com 87
Like favorite
hobby
joycekpacis.wordpress.com 88
Favorite
Books
joycekpacis.wordpress.com 89
Your typical
day or
experiences
joycekpacis.wordpress.com 90
Get
Influencersjoycekpacis.wordpress.com 91
Build
relationships
with them
joycekpacis.wordpress.com 92
This can
increase your
leads
joycekpacis.wordpress.com 93
Improve the
awareness of
your audience
joycekpacis.wordpress.com 94
But
sometimes it
is costly
joycekpacis.wordpress.com 95
You have to
pay them to
promote you
joycekpacis.wordpress.com 96
Reminders…
joycekpacis.wordpress.com 97
Interaction is
a two-way
dialogue
joycekpacis.wordpress.com 98
If you want to
increase
engagement,
be engagedjoycekpacis.wordpress.com 99
Start by giving
before you
expect to receive
joycekpacis.wordpress.com 100

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