Social Media Bootcamp - ASPSN October 2015 Boston
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Monique Ramsey is a social media consultant with over 20 years of experience in aesthetic medical practice management, marketing, training, and consulting. She discusses essential tips for social media success, including monitoring social conversations, sharing refreshed content across platforms, using native videos on Facebook, adding calls to action, providing genuine customer service, leveraging events and reviews, using hashtags on Twitter, curating boards on Pinterest, and maintaining a consistent brand across all profiles. The key takeaway is that social media is about building relationships, not pushing ads, in order to cultivate awareness and returns over time.
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Social Media Bootcamp - ASPSN October 2015 Boston
- 1. #PSTM15 * @CosmeticSocial * @MoniqueRamsey * #LetsGrow Welcome… Social Media Essentials Boot Camp
- 2. Meet Monique… Founder and Social Media Horticulturalist - Cosmetic Social Media Over 20 years experience: aesthetic medical practice management, marketing, training, and consulting Certified Relationship Marketing and Social Media Strategist (2009) • Winner 2013 PRSA Bronze Bernays Award for Best Social Media in San Diego for work with San Diego Crew Classic • Winner 2010 #influenceSD Award for Best Social Media in Business • Alert Press Top 5 Medical Practice Facebook Fan Pages • Named on of 17 Top Facebook Pages for Small Business, 2012 (Fluxe Digital) ♥music, ♥USC, ♥sports, ♥spa days, ♥shoes ♥driving fast ♥creative endeavors!
- 3. #PSTM15 * @CosmeticSocial * @MoniqueRamsey * #LetsGrow
- 4. Slideshare.net/moniqueramsey #PSTM15 * @CosmeticSocial * @MoniqueRamsey * #LetsGrow
- 5. Over 40% of the companies that were at the top of the Fortune 500 in 2000 were no longer there in 2010. ~ RIP ~ Digital Darwinism is the evolution of consumer behavior when society and technology evolve faster than the ability to adapt. Digital Darwinism kills rigid businesses dead.
- 6. Percentage of all Facebook posts by fans that went unanswered. source: locowise.com
- 7. Less Spam - More Relevance! ★ more delight ★ Feel connected w/ brands same as w/ friends and peers #PSTM15 * @CosmeticSocial * @MoniqueRamsey * #LetsGrow
- 8. Customer Service Portals • The new “norm” • Medicine is no exception • Expectation 30 minutes • Facebook rewards those who respond quickly with a “Very responsive to messages” badge • shows people which Pages respond quickly and consistently to private messages.
- 9. • To get the badge: you must have achieved both of the following over the last 7 days: • A response rate of 90% • A median response time of 5 minutes • ON- Anyone can see it. • OFF - Only people who manage your Page can see responsiveness #’s PROMPTNESS #PSTM15 * @CosmeticSocial * @MoniqueRamsey * #LetsGrow
- 10. Social media is about sociology and psychology, not technology. ~ Brian Solis #PSTM15 * @CosmeticSocial * @MoniqueRamsey * #LetsGrow
- 11. #SocialDoneRight •Give your knowledge freely (ex: exam room) •Sharing not Selling •Pay Forward / Give Back •Upshot: cultivates brand awareness = big returns
- 12. Social Buzz… 12 Tips and Secrets For Social Media Success* *Relationship Marketing
- 13. 1. Social Intelligence Are you listening? Billions of conversations. NEED TOOLS TO: Monitor Listen Prioritize Engage Learn Adjust Grow OMG He’s the best doctor!So arrogant! Don’t go! 5 stars! Waited too long. EEEW~ exam room a mess #PSTM15 * @CosmeticSocial * @MoniqueRamsey * #LetsGrow
- 14. Dashboard Choices NUVI, Hootsuite, Sprout Social, SocialOomph, etc. #PSTM15 * @CosmeticSocial * @MoniqueRamsey * #LetsGrow
- 15. 2. Research-Refresh-Reshare • Research: Look for popular blog posts • Refresh: Update with new info • Re-share across all of your social media sites #PSTM15 * @CosmeticSocial * @MoniqueRamsey * #LetsGrow
- 16. 3. Facebook Native Videos FB Native Videos: FB = 60% of all video shares 40% better engagement than YouTube 2.5x higher click through rate (CTR) 10% lower cost per engagement New Featured VIDEO on your page; create playlists on video tab *Stats via SocialBakers & ReelSEO #PSTM15 * @CosmeticSocial * @MoniqueRamsey * #LetsGrow
- 17. 4. Facebook CTA Call to Action (CTA) Buttons “Shop Now” “Download” “Book Now” “Learn More” “Sign Up” #PSTM15 * @CosmeticSocial * @MoniqueRamsey * #LetsGrow
- 18. 5. Stop Being Pushy Ad-like or overly promotional posts won’t get shown FB = Cornerstone of your online identity Bring your brand story to life Genuinely useful info Customer service channel OCT 2014: 1 billion ppl. visited FB PAGES (75% from a mobile device) #PSTM15 * @CosmeticSocial * @MoniqueRamsey * #LetsGrow
- 20. 7. Slideshare slideshare.net/moniqueramsey @CosmeticSocial * @MoniqueRamsey * #LetsGrow
- 21. 8. Twitter • Real-time tweets in search results • You need to be on Twitter, period • SEO boost likely 790 million tweets per day; fastest growing demographic is 55-64 year olds! #PSTM15 * @CosmeticSocial * @MoniqueRamsey * #LetsGrow
- 22. Twitter • Use hashtags to get found & increase engagement by 20% • Trending topics – but beware (relevant) • Upload photos directly • Use humor & emotion • Use a dashboard • identify power user • track trends • metrics #PSTM15 * @CosmeticSocial * @MoniqueRamsey * #LetsGrow
- 23. #9 Instagram #PSTM15 * @CosmeticSocial * @MoniqueRamsey * #LetsGrow
- 24. *Source: SearchMetrics Ranking Factor Study 2014 10. Google+ WHY YOU NEED TO BE HERE The correlation of social metrics with better rankings remains high, with recommendations and related signals from the social graph strongly related to good Google rankings. Stay here & create content No promoted posts - clean +1’s help are #3 with search ranking factors Comments on G+ are shown LIVE in GOOGLE NOW REVIEWS
- 25. 11. LinkedIn Company Updates: Authentic Relevant Brief NO EXCESSIVE posting NO OFFENSIVE posts (before/afters) Don’t Forget: Consistent branding “Showcase Pages” for features (up to 10) Use keywords #PSTM15 * @CosmeticSocial * @MoniqueRamsey * #LetsGrow
- 26. 12. Use Ratings in Your Social Media Posts #PSTM15 * @CosmeticSocial * @MoniqueRamsey * #LetsGrow
- 27. • 4th largest traffic driver worldwide • More affluent & they spend more $$$ • Shopping & discovery frame of mind • More than 70% use Pinterest to get inspiration on what to BUY (vs. 17% of FB) • Over 80% of all pins are RE-pins = viral = long life! Sources: Melanie Duncan, Clicz.com, Social Media Examiner 13.
- 28. DO – 1/30 Rule DON’T GROWTH TIP Pinterest – Create Boards https://www.viraltag.com/ for auto-pinning / IV drip method ;) #PSTM15 * @CosmeticSocial * @MoniqueRamsey * #LetsGrow
- 29. 14. My Reading List Books: • Brian Solis: What’s the Future of Business • Jay Baer: Youtility: Why Smart Marketing is About Help Not Hype • Guy Kawasaki: Enchantment: The Art of Changing Hearts,
- 30. #PSTM15 * @CosmeticSocial * @MoniqueRamsey * #LetsGrow 15. Remember 1 Thing
- 31. Questions? Monique Ramsey Toll Free Direct Dial 877-401-5485 Email: monique@cosmeticsocialmedia.com Facebook.com/CosmeticSocialMedia Twitter.com/MoniqueRamsey CosmeticSocialMedia.com/Blog
Editor's Notes
- Key Trends 2015: Social = <3 of consumer behavior // conversation tools & customer service pathways // Less spam & more delight // Relevant content & remarkable content // Expect to pay to promote posts $$ but be selective & test
- Notes: Forbes: Social Intelligence. ”Many innovative companies are taking social data to the next level, “listening” to the billions of conversations on social media, to bubble up actionable insights for companies to make better decisions around their brand, marketing, product, etc. I would be very worried how budgets will shift in this direction, if I was a traditional market research firm.” http://www.forbes.com/sites/georgedeeb/2015/01/16/the-top-20-digital-trends-of-2015/
- Key Trends 2015: Social = <3 of consumer behavior // conversation tools & customer service pathways // Less spam & more delight // Relevant content & remarkable content // Expect to pay to promote posts $$ but be selective & test
- Make sure you include an action word, keep it short and sweet.
- Facebook USER SURVEY Results: More stories from friends and Pages they care about and less promotional content.
- 790 million tweets per day; fastest growing demographic is 55-64 year olds! 115 million active users per month – 60% use mobile to access
- Our advice: stay here and continue to create content. There are as many naysayers are there are believers. There are no paid ads here – so the space is clean and enjoyable. Social has been deemed “the new SEO” and Google is the King of Search Engines. +1’s help are #3 with search ranking factors.* Graph source: http://pages.searchmetrics.com/rs/searchmetricsgmbh/images/Searchmetrics_Ranking_Factor_Study_2014.pdf