SlideShare a Scribd company logo
NEW PRODUCT
DEVELOPMENT.
G.H.Nithasha Shethmi.
PFC01
Contents…
• Introduction to business.
• Product.
• Price.
• Place.
• promotion
• Target market.
• Positioning of the product.
• SWOT
• Conclusion.
Introduction To Business.
o Business name:- Fresh harvest foods.
o Established in 2006, fresh harvest foods specializes in producing
high quality organic food products.
Our Vission…
“To provide nutritious
delicious food options that
promote a healthy lifestyle”
Product.
• Product name: Kochchi Pined Tomato Source.
• Our kochchi pined Tomato Source is made up from fresh organic
kochchi, pineapples and fresh organic Tomatoes. And its carefully
selected herbs and spices foe a rich and flavorful taste.
• Organic ingredients, No added preservatives, Rich Tomato flavor.
Price.
• Competitive pricing.
• 850rs – 1150rs per bottle [ it depends with the size]
• Our pricing reflects the premium quality of our product organic
ingredients and the value we provide to health conscious
consumers.
Place.
• Grocery stores, supermarkets, online retailers.
• Online presence – Avaliable for purchase on our website and through face and
instergram.
Promotion.
• Social media ads, Launch discounts buy one get one free offers.
• Content marketing.
• Influensers.
• Samples.
• Sponserships.
Target Market.
• Health – Conscious individuals, families
• Value organic and natural products
Positioning of the product.
• Brand image – fresh harvest foods.
Strenghts
• Organic ingredients planted by our own garednings.
• Rich flavor profile.
Weaknesses.
• Compared to non – organic competitors.
• Limited flavor variations.
• Limited brand recognition in certain markets.
Opportunities.
• Increasing preference for home cooked meals.
• Increasing preference for hotels, resturents.
• Rise of online grocery shopping.
Threats.
• Brand risk.
• comparements with other products.
• Quality risks.
Conclusion.
‘’Fresh Harvest Foods kochchi pine tomato source offers consumers a
premium organic option for adding delicious flavor to their meals. With our
commitment to quality and innovation, we are poised to capture a significant
share of the organic source market.’’
THANK YOU…
Contact Information :- Fresh Harvest Food.
Facebook/Instergram.
Web site :- WWW.freshharvest.com

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New Product Development.kjiy7ggbfdsddggo9lo

  • 2. Contents… • Introduction to business. • Product. • Price. • Place. • promotion • Target market. • Positioning of the product. • SWOT • Conclusion.
  • 3. Introduction To Business. o Business name:- Fresh harvest foods. o Established in 2006, fresh harvest foods specializes in producing high quality organic food products. Our Vission… “To provide nutritious delicious food options that promote a healthy lifestyle”
  • 4. Product. • Product name: Kochchi Pined Tomato Source. • Our kochchi pined Tomato Source is made up from fresh organic kochchi, pineapples and fresh organic Tomatoes. And its carefully selected herbs and spices foe a rich and flavorful taste. • Organic ingredients, No added preservatives, Rich Tomato flavor.
  • 5. Price. • Competitive pricing. • 850rs – 1150rs per bottle [ it depends with the size] • Our pricing reflects the premium quality of our product organic ingredients and the value we provide to health conscious consumers.
  • 6. Place. • Grocery stores, supermarkets, online retailers. • Online presence – Avaliable for purchase on our website and through face and instergram.
  • 7. Promotion. • Social media ads, Launch discounts buy one get one free offers. • Content marketing. • Influensers. • Samples. • Sponserships.
  • 8. Target Market. • Health – Conscious individuals, families • Value organic and natural products
  • 9. Positioning of the product. • Brand image – fresh harvest foods.
  • 10. Strenghts • Organic ingredients planted by our own garednings. • Rich flavor profile.
  • 11. Weaknesses. • Compared to non – organic competitors. • Limited flavor variations. • Limited brand recognition in certain markets.
  • 12. Opportunities. • Increasing preference for home cooked meals. • Increasing preference for hotels, resturents. • Rise of online grocery shopping.
  • 13. Threats. • Brand risk. • comparements with other products. • Quality risks.
  • 14. Conclusion. ‘’Fresh Harvest Foods kochchi pine tomato source offers consumers a premium organic option for adding delicious flavor to their meals. With our commitment to quality and innovation, we are poised to capture a significant share of the organic source market.’’
  • 15. THANK YOU… Contact Information :- Fresh Harvest Food. Facebook/Instergram. Web site :- WWW.freshharvest.com