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Youngs Tomato Ketchup Relaunch
Young's is relaunching its tomato ketchup in Pakistan. Previously, Young's ketchup failed due to a lack of variety and promotion. To succeed this time, Young's proposes introducing new flavors like chili garlic and chili ginger ketchup. It will target middle to upper income households and restaurants. Young's total marketing budget is Rs. 78 million, with 30% for promotion, 60% for production, and 10% for distribution. The promotional strategy includes TV, print, and radio ads, as well as sampling, demonstrations, and retailer incentives. The goal is to position Young's ketchup as a tastier option at a moderate price point.
Shan biryani masala product audit
Shan Biryani Mix is a rice recipe mix produced by Shan Foods. It contains spices like salt, garlic, ginger, and chili that help recreate the authentic taste of biryani at home. The product aims to provide consumers an easy way to make tasty meals quickly. Shan Foods targets women aged 18-45, especially for occasions with family and in restaurants. The company uses various marketing strategies like advertising, distribution through retailers and wholesalers, and competitive pricing to promote the brand and ensure customer satisfaction.
Marketing Plan
This document discusses organic farming and marketing strategies for organic fruits and vegetables in Bangladesh. It provides details on organic agriculture practices, current market situation and competitors. It also includes a SWOT analysis, objectives to provide pure organic foods to people, and marketing, distribution, pricing and budget strategies. Controls will be put in place to monitor quality and customer satisfaction.
Greenies an e-organic retail
Greenies.net is a new organic retail platform launched in Mumbai, India in 2012. It connects organic farmers directly with wholesalers and consumers to cut out middlemen. Currently working with 30-40 farmers in 4-5 villages, the platform has onboarded several wholesalers. Greenies.net aims to provide the freshest organically grown produce through online ordering and delivery. By establishing partnerships and helping with organic certification, the platform looks to scale up and support farmers and the growing organic market in India.
Orgo health
Orgo-Health offers organic and locally grown produce without artificial preservatives, colors, or additives. Its objectives are to support organic farming, provide fresh fruits, and offer produce without artificial ingredients. An analysis identified strengths such as fresh products and organic assurances, but also weaknesses like unfamiliarity and lack of identity. The target market is health-conscious consumers, and it will position itself as a premium outlet selling an organic lifestyle. The marketing mix will involve quality products, comparable prices, promotions through social media and offers, and authorized shops in Delhi. Implementation and control will monitor revenues, expenses, feedback, and improvements.
Innovative food trend for Adamas University
This document outlines topics for an entrepreneurship development program focused on innovative and healthy functional foods. Some of the key food trends discussed include plant-based and alternative proteins, functional foods that provide health benefits, sustainable and eco-friendly practices, and personalized nutrition based on individual needs and preferences. The program will also cover nutritional science, incorporating healthful ingredients, sustainable sourcing and production methods, strategies for scaling up and managing growth, and regulatory compliance requirements. Case studies of both global and Indian food startups are presented as examples of successful businesses in this area.
Imc gardenburger
Gardenburger aims to expand from specialty stores into mainstream grocery. Its strategies include branding the veggie patty category, leveraging the brand into new retail and food service channels, supporting expansion through advertising and promotion, and strengthening leadership in current channels. It also plans to develop new products. The analysis discusses Gardenburger's target demographic as health-conscious women aged 25-54, and proposes an "Eat Positive" advertising campaign emphasizing the brand's natural and environmentally-friendly qualities.
Kerry_ Helping Healthier Snacks Taste Better 03 11 16 -2
This document summarizes a presentation by Kerry, a company that provides taste and nutrition solutions. It discusses trends in snacking, such as increased snacking frequency and millennials driving category growth. Healthier snacks are in demand, with consumers looking for natural, better-for-you options. Stealth reduction and alternative ingredients are areas of interest. The presentation provides concept examples for buttered popcorn and black bean sticks and recommends being nimble, tailoring products, focusing on clean labels and taste.
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Youngs Tomato Ketchup Relaunch
Young's is relaunching its tomato ketchup in Pakistan. Previously, Young's ketchup failed due to a lack of variety and promotion. To succeed this time, Young's proposes introducing new flavors like chili garlic and chili ginger ketchup. It will target middle to upper income households and restaurants. Young's total marketing budget is Rs. 78 million, with 30% for promotion, 60% for production, and 10% for distribution. The promotional strategy includes TV, print, and radio ads, as well as sampling, demonstrations, and retailer incentives. The goal is to position Young's ketchup as a tastier option at a moderate price point.
Shan biryani masala product audit
Shan Biryani Mix is a rice recipe mix produced by Shan Foods. It contains spices like salt, garlic, ginger, and chili that help recreate the authentic taste of biryani at home. The product aims to provide consumers an easy way to make tasty meals quickly. Shan Foods targets women aged 18-45, especially for occasions with family and in restaurants. The company uses various marketing strategies like advertising, distribution through retailers and wholesalers, and competitive pricing to promote the brand and ensure customer satisfaction.
Marketing Plan
This document discusses organic farming and marketing strategies for organic fruits and vegetables in Bangladesh. It provides details on organic agriculture practices, current market situation and competitors. It also includes a SWOT analysis, objectives to provide pure organic foods to people, and marketing, distribution, pricing and budget strategies. Controls will be put in place to monitor quality and customer satisfaction.
Greenies an e-organic retail
Greenies.net is a new organic retail platform launched in Mumbai, India in 2012. It connects organic farmers directly with wholesalers and consumers to cut out middlemen. Currently working with 30-40 farmers in 4-5 villages, the platform has onboarded several wholesalers. Greenies.net aims to provide the freshest organically grown produce through online ordering and delivery. By establishing partnerships and helping with organic certification, the platform looks to scale up and support farmers and the growing organic market in India.
Orgo health
Orgo-Health offers organic and locally grown produce without artificial preservatives, colors, or additives. Its objectives are to support organic farming, provide fresh fruits, and offer produce without artificial ingredients. An analysis identified strengths such as fresh products and organic assurances, but also weaknesses like unfamiliarity and lack of identity. The target market is health-conscious consumers, and it will position itself as a premium outlet selling an organic lifestyle. The marketing mix will involve quality products, comparable prices, promotions through social media and offers, and authorized shops in Delhi. Implementation and control will monitor revenues, expenses, feedback, and improvements.
Innovative food trend for Adamas University
This document outlines topics for an entrepreneurship development program focused on innovative and healthy functional foods. Some of the key food trends discussed include plant-based and alternative proteins, functional foods that provide health benefits, sustainable and eco-friendly practices, and personalized nutrition based on individual needs and preferences. The program will also cover nutritional science, incorporating healthful ingredients, sustainable sourcing and production methods, strategies for scaling up and managing growth, and regulatory compliance requirements. Case studies of both global and Indian food startups are presented as examples of successful businesses in this area.
Imc gardenburger
Gardenburger aims to expand from specialty stores into mainstream grocery. Its strategies include branding the veggie patty category, leveraging the brand into new retail and food service channels, supporting expansion through advertising and promotion, and strengthening leadership in current channels. It also plans to develop new products. The analysis discusses Gardenburger's target demographic as health-conscious women aged 25-54, and proposes an "Eat Positive" advertising campaign emphasizing the brand's natural and environmentally-friendly qualities.
Kerry_ Helping Healthier Snacks Taste Better 03 11 16 -2
This document summarizes a presentation by Kerry, a company that provides taste and nutrition solutions. It discusses trends in snacking, such as increased snacking frequency and millennials driving category growth. Healthier snacks are in demand, with consumers looking for natural, better-for-you options. Stealth reduction and alternative ingredients are areas of interest. The presentation provides concept examples for buttered popcorn and black bean sticks and recommends being nimble, tailoring products, focusing on clean labels and taste.
Business planFINAL HBS
This document presents a proposal for a sustainable supply chain for organic fruits and vegetables. It discusses:
1) The benefits of organic farming such as avoiding harmful pesticides and building a strong future generation.
2) The company BEORG's mission to cultivate, assimilate, and supply pure organic fruits and vegetables globally with a focus on customer value and ethics.
3) BEORG's strategic plan including conducting feasibility studies, ensuring quality and timely delivery, and expanding into new markets through digital promotion.
2015 Consumer Trends in Food and Beverage - Insights from SIAL Paris
-- Thank you for downloading! Excited to announce a new 2016 presentation - check out our Slideshare! --
The Sial presentation features the trends we believe will shape 2015 in the food & beverage industry, along with examples from the SIAL Paris 2014 exhibition, which in our opinion best express those trends.
We believe that today's consumer wants to avoid stress as much as possible, while enjoying any consumption opportunity and managing to turn those events into exciting experiences. The SIAL innovations featured in this presentation demonstrate some of the marketers' responses to these needs.
MARKETING STRATEGY OF GREEN TEA
The document provides a marketing strategy for Pristine Green Tea. It aims to provide a healthy tea product and gain market share within 5-10 years. Pristine Green Tea will be available in tea bags and three categories with natural and flavored options like detox, zingwing, soothe your tummy, and bedtime bliss. The target segments are health conscious individuals ages 18-40 in major Indian cities. The strategy involves promotional activities like advertising, influencer marketing, sampling, and sponsoring fitness events to increase awareness during product launch and the introduction stage.
Natural market tutorial work
The objective of Natural Markets is to understand that Everyone is biochemically different with individual nutritional needs.
RooBar Presentation_EN.PDF
ROOBAR produces 100% organic and raw energy bars made from dried fruits, nuts, and superfoods like chia seeds, goji berries, and cacao nibs, with no added sugar. They come in 11 flavors and are vegan and gluten-free. The company is a market leader in Europe, producing over 1 million bars per month in their state-of-the-art facility. Their target consumers are young, active, educated urbanites who care about health and nutrition.
Trader joe's Advertising/Marketing Campaign
This document provides an overview of Trader Joe's history and business model. It summarizes that Trader Joe's was founded in 1958 as Pronto Markets and opened its first store in Pasadena, California in 1967 under the Trader Joe's name. The company aims to offer quality products at affordable prices. Trader Joe's targets middle-income, health-conscious customers between ages 19-49. The document also includes the results of focus groups and surveys that found customers perceive Trader Joe's as having high quality, organic products and value. Competitive research showed Trader Joe's primary competitor is Whole Foods Market.
EBCO-ExpoWest-TrendReport-March2016
This document provides a summary of trends observed at the Natural Products Expo West conference in March 2016. It identifies several major trends seen at the show, including an emphasis on new product forms and formats, cultural fusion influences in products, a renewed focus on healthy fats in products and diets, and the growth of lifestyle-based consumer tribes. The document also provides examples of products showcased at the event that demonstrate these trends. The information is intended to help companies innovate new products that align with shifting consumer preferences.
Trader Joe's Advertising/Marketing Campaign
This document provides an overview of Trader Joe's history and business model. It discusses how Trader Joe's was founded in 1958 and focused on specialty and organic products. Trader Joe's targets middle-class health-conscious customers between 19-49 years old. The document also outlines Trader Joe's competitive advantages compared to Whole Foods, describes their branding using red and brown colors, and proposes a marketing campaign centered around the tagline "It's What's for Dinner".
Small Business Plan for a Fast Food Court
This document outlines the business plan for Happy House, a proposed fast food restaurant in Sylhet, Bangladesh. The plan details Happy House's vision to be a leading integrated food service group through consistent quality and customer service. Their mission is to attain excellence through innovation and living their values. Key goals include being one of the most successful fast food outlets in Sylhet and becoming a premier local brand. The plan provides an analysis of the market opportunity and competitors, and outlines Happy House's products, pricing strategy, target customer segmentation, and a SWOT analysis. It concludes that starting small can be less risky than a larger initial investment.
New microsoft office power point presentation
This document provides information about Gourmet, a bakery and confectionery shop founded in 1987 in Lahore, Pakistan. It discusses Gourmet's mission, vision, product lines, strengths, weaknesses, opportunities, threats, product life cycles, and a BCG analysis. It then describes a new product launch for Gourmet Black Tea, including target markets, pricing strategy, promotion plans, and a product strategy addressing market research, competition, marketing, public relations, timeline, and availability. Lastly, it discusses a Porter's Five Forces analysis and elements to consider for the tea launch.
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brand Management by Mahmood Nanji
FINAL MCP - PROJECT VEGGIES
Olive Tree Consulting conducted market research and analysis to develop a marketing strategy for Margarita Dima's new vegetable company. They administered questionnaires to 537 people to understand Greek consumers' dietary habits, perceptions of bio vs conventional vegetables, and preferences regarding product attributes. Olive Tree also conducted focus groups and analyzed the Greek agricultural market. They identified the target audience as quality-focused consumers who shop at delicatessens and bio stores. Olive Tree developed recommendations for branding, positioning, pricing, distribution, and promotion to help Margarita Dima successfully launch her new vegetable company.
Organic hut profile
Organic Hut is an organic food startup based in Hyderabad, India that provides organic products and services to promote healthy living. It operates organic retail stores, kitchens, and food courts to supply organic foods like cereals, pulses, oils, spices, and more directly to customers. Organic Hut aims to promote organic farming and lifestyles globally through ethical and sustainable practices.
Hoe een 2-sterrenchef groente-innovaties naar de massa brengt - Marieke van d...
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&samhoud food is een innovatieve en vanuit visie gedreven start-up die mensen wil inspireren om meer groente te eten. Dit doen ze door het gemakkelijker en aantrekkelijker te maken om verantwoord te kiezen: met lekkere en verrassende producten van groente. Marieke van der Heijden neemt ons mee in de zoektocht en de uitdagingen waar zij voor staan om de groente-innovaties van 2-Michelinsterrenchef Moshik Roth naar de wereld te brengen. En om op die manier samen met klanten, consumenten en leveranciers te bouwen aan een betere toekomst. &food is oa bekend van de Tomeato Burger, een hamburger die smaakt naar vlees maar gemaakt is van groente.Lush marketing project
Lush effectively segments its market through geographic, demographic, psychographic, and behavioral factors. Geographically, it has stores globally but focuses on urban areas. Demographically, its target is ages 18+ who care about environmental and social issues. Psychographically, its customers are middle-to-upper class strivers and achievers interested in ethical purchases. Behaviorally, Lush understands customer benefits, occasions, and loyalty. Through natural products, customer service, and cause marketing, Lush creates value for its informed, passionate customer base, leading to its success growing from 1 store to over 500 globally.
KFC 5-C Brand Analysis
KFC aims to reposition itself in India by targeting both vegetarian and non-vegetarian consumers. Currently, vegetarians feel excluded by KFC's focus on chicken and lack of variety in vegetarian options. The document outlines a 5C analysis of KFC as a company, its food category in India, consumer insights, competition, and channels. It then presents a business ambition to establish KFC as a healthy brand with variety for all consumers. Insights show vegetarians feel neglected at KFC due to limited options and messaging reinforcing non-vegetarianism. The creative brief aims to eliminate vegetarian inhibitions and have them see KFC as an aspirational hangout through communicating the variety, quality and
On-Farm and Off-Farm Processing with Guylaine Buecheli
This document provides an overview of an organic meat company. It outlines the company's history starting 30 years ago with organic agriculture. The company farms organically on 210 acres and raises 60 beef and 700 pork. It processes 3000-4000 pounds of fresh and frozen meat per week at its 5000 square foot facility. The company sells its products through various retail channels including direct to consumers, natural food stores, conventional grocery stores, restaurants, and butcher shops. It uses various promotion tools such as exhibitions, word of mouth, and social media. The target customers care about organic and local food.
MUSGRAVE_GROUP4
The document analyzes the Irish sports nutrition market, particularly the protein powder segment. It finds that protein powders dominate the global and Irish markets. Most of the Irish market is held by international brands, while private label products have little impact. The brief examines consumer behaviors and motivations regarding sports nutrition purchases. It identifies opportunities for SuperValu to introduce an own-brand protein product to meet consumer demand for healthy, convenient options. A marketing strategy is proposed focusing on product positioning, in-store promotion, and experiential campaigns.
Communication strategy.pptx
Crescent Pure is repositioning itself in the energy drink and sports drink market by launching new organic products in Vancouver and Toronto at a retail price of $2.75. The communication strategy aims to (1) create brand recognition and reposition Crescent Pure competitively, (2) differentiate products, and (3) reestablish Crescent Pure as an organic energy and sports drink manufacturer. Crescent Pure will target health-conscious consumers ages 18-45 by positioning itself as an affordable yet premium organic energizing drink with natural flavors. The marketing mix will involve influencer collaborations, appealing advertisements, and bright packaging to promote the products across retail stores, websites, and social media.
Whole Foods Market Brand Audit
This brand audit document for Whole Foods Market contains an overview of the company and its brand elements, attributes, target markets, distribution channels, and competitive landscape. It includes an analysis of Whole Foods' trademarks, logo, packaging, store environment, mission, marketing communications, suppliers, and competitors in both the natural/specialty foods retail sector and broader grocery retail industry. Key competitors analyzed include Trader Joe's, Wild Oats, Kroger, Albertson's, Safeway, Publix, and Walmart.
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Discover innovative uses of Revit in urban planning and design, enhancing city landscapes with advanced architectural solutions. Understand how architectural firms are using Revit to transform how processes and outcomes within urban planning and design fields look. They are supplementing work and putting in value through speed and imagination that the architects and planners are placing into composing progressive urban areas that are not only colorful but also pragmatic.
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Dpboss Matka Guessing Satta Matta Matka Kalyan Chart Satta Matka➒➌➎➏➑➐➋➑➐➐Dpboss Matka Guessing Satta Matka Kalyan Chart Indian Matka
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Business planFINAL HBS
This document presents a proposal for a sustainable supply chain for organic fruits and vegetables. It discusses:
1) The benefits of organic farming such as avoiding harmful pesticides and building a strong future generation.
2) The company BEORG's mission to cultivate, assimilate, and supply pure organic fruits and vegetables globally with a focus on customer value and ethics.
3) BEORG's strategic plan including conducting feasibility studies, ensuring quality and timely delivery, and expanding into new markets through digital promotion.
2015 Consumer Trends in Food and Beverage - Insights from SIAL Paris
-- Thank you for downloading! Excited to announce a new 2016 presentation - check out our Slideshare! --
The Sial presentation features the trends we believe will shape 2015 in the food & beverage industry, along with examples from the SIAL Paris 2014 exhibition, which in our opinion best express those trends.
We believe that today's consumer wants to avoid stress as much as possible, while enjoying any consumption opportunity and managing to turn those events into exciting experiences. The SIAL innovations featured in this presentation demonstrate some of the marketers' responses to these needs.
MARKETING STRATEGY OF GREEN TEA
The document provides a marketing strategy for Pristine Green Tea. It aims to provide a healthy tea product and gain market share within 5-10 years. Pristine Green Tea will be available in tea bags and three categories with natural and flavored options like detox, zingwing, soothe your tummy, and bedtime bliss. The target segments are health conscious individuals ages 18-40 in major Indian cities. The strategy involves promotional activities like advertising, influencer marketing, sampling, and sponsoring fitness events to increase awareness during product launch and the introduction stage.
Natural market tutorial work
The objective of Natural Markets is to understand that Everyone is biochemically different with individual nutritional needs.
RooBar Presentation_EN.PDF
ROOBAR produces 100% organic and raw energy bars made from dried fruits, nuts, and superfoods like chia seeds, goji berries, and cacao nibs, with no added sugar. They come in 11 flavors and are vegan and gluten-free. The company is a market leader in Europe, producing over 1 million bars per month in their state-of-the-art facility. Their target consumers are young, active, educated urbanites who care about health and nutrition.
Trader joe's Advertising/Marketing Campaign
This document provides an overview of Trader Joe's history and business model. It summarizes that Trader Joe's was founded in 1958 as Pronto Markets and opened its first store in Pasadena, California in 1967 under the Trader Joe's name. The company aims to offer quality products at affordable prices. Trader Joe's targets middle-income, health-conscious customers between ages 19-49. The document also includes the results of focus groups and surveys that found customers perceive Trader Joe's as having high quality, organic products and value. Competitive research showed Trader Joe's primary competitor is Whole Foods Market.
EBCO-ExpoWest-TrendReport-March2016
This document provides a summary of trends observed at the Natural Products Expo West conference in March 2016. It identifies several major trends seen at the show, including an emphasis on new product forms and formats, cultural fusion influences in products, a renewed focus on healthy fats in products and diets, and the growth of lifestyle-based consumer tribes. The document also provides examples of products showcased at the event that demonstrate these trends. The information is intended to help companies innovate new products that align with shifting consumer preferences.
Trader Joe's Advertising/Marketing Campaign
This document provides an overview of Trader Joe's history and business model. It discusses how Trader Joe's was founded in 1958 and focused on specialty and organic products. Trader Joe's targets middle-class health-conscious customers between 19-49 years old. The document also outlines Trader Joe's competitive advantages compared to Whole Foods, describes their branding using red and brown colors, and proposes a marketing campaign centered around the tagline "It's What's for Dinner".
Small Business Plan for a Fast Food Court
This document outlines the business plan for Happy House, a proposed fast food restaurant in Sylhet, Bangladesh. The plan details Happy House's vision to be a leading integrated food service group through consistent quality and customer service. Their mission is to attain excellence through innovation and living their values. Key goals include being one of the most successful fast food outlets in Sylhet and becoming a premier local brand. The plan provides an analysis of the market opportunity and competitors, and outlines Happy House's products, pricing strategy, target customer segmentation, and a SWOT analysis. It concludes that starting small can be less risky than a larger initial investment.
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This document provides information about Gourmet, a bakery and confectionery shop founded in 1987 in Lahore, Pakistan. It discusses Gourmet's mission, vision, product lines, strengths, weaknesses, opportunities, threats, product life cycles, and a BCG analysis. It then describes a new product launch for Gourmet Black Tea, including target markets, pricing strategy, promotion plans, and a product strategy addressing market research, competition, marketing, public relations, timeline, and availability. Lastly, it discusses a Porter's Five Forces analysis and elements to consider for the tea launch.
Meat one
This was our final project of Brand Management we have to present on meet one....
brand Management by Mahmood Nanji
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Olive Tree Consulting conducted market research and analysis to develop a marketing strategy for Margarita Dima's new vegetable company. They administered questionnaires to 537 people to understand Greek consumers' dietary habits, perceptions of bio vs conventional vegetables, and preferences regarding product attributes. Olive Tree also conducted focus groups and analyzed the Greek agricultural market. They identified the target audience as quality-focused consumers who shop at delicatessens and bio stores. Olive Tree developed recommendations for branding, positioning, pricing, distribution, and promotion to help Margarita Dima successfully launch her new vegetable company.
Organic hut profile
Organic Hut is an organic food startup based in Hyderabad, India that provides organic products and services to promote healthy living. It operates organic retail stores, kitchens, and food courts to supply organic foods like cereals, pulses, oils, spices, and more directly to customers. Organic Hut aims to promote organic farming and lifestyles globally through ethical and sustainable practices.
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Hoe een 2-sterrenchef groente-innovaties naar de massa brengt - Marieke van d...Platform Innovatieve Marketing
&samhoud food is een innovatieve en vanuit visie gedreven start-up die mensen wil inspireren om meer groente te eten. Dit doen ze door het gemakkelijker en aantrekkelijker te maken om verantwoord te kiezen: met lekkere en verrassende producten van groente. Marieke van der Heijden neemt ons mee in de zoektocht en de uitdagingen waar zij voor staan om de groente-innovaties van 2-Michelinsterrenchef Moshik Roth naar de wereld te brengen. En om op die manier samen met klanten, consumenten en leveranciers te bouwen aan een betere toekomst. &food is oa bekend van de Tomeato Burger, een hamburger die smaakt naar vlees maar gemaakt is van groente.Lush marketing project
Lush effectively segments its market through geographic, demographic, psychographic, and behavioral factors. Geographically, it has stores globally but focuses on urban areas. Demographically, its target is ages 18+ who care about environmental and social issues. Psychographically, its customers are middle-to-upper class strivers and achievers interested in ethical purchases. Behaviorally, Lush understands customer benefits, occasions, and loyalty. Through natural products, customer service, and cause marketing, Lush creates value for its informed, passionate customer base, leading to its success growing from 1 store to over 500 globally.
KFC 5-C Brand Analysis
KFC aims to reposition itself in India by targeting both vegetarian and non-vegetarian consumers. Currently, vegetarians feel excluded by KFC's focus on chicken and lack of variety in vegetarian options. The document outlines a 5C analysis of KFC as a company, its food category in India, consumer insights, competition, and channels. It then presents a business ambition to establish KFC as a healthy brand with variety for all consumers. Insights show vegetarians feel neglected at KFC due to limited options and messaging reinforcing non-vegetarianism. The creative brief aims to eliminate vegetarian inhibitions and have them see KFC as an aspirational hangout through communicating the variety, quality and
On-Farm and Off-Farm Processing with Guylaine Buecheli
This document provides an overview of an organic meat company. It outlines the company's history starting 30 years ago with organic agriculture. The company farms organically on 210 acres and raises 60 beef and 700 pork. It processes 3000-4000 pounds of fresh and frozen meat per week at its 5000 square foot facility. The company sells its products through various retail channels including direct to consumers, natural food stores, conventional grocery stores, restaurants, and butcher shops. It uses various promotion tools such as exhibitions, word of mouth, and social media. The target customers care about organic and local food.
MUSGRAVE_GROUP4
The document analyzes the Irish sports nutrition market, particularly the protein powder segment. It finds that protein powders dominate the global and Irish markets. Most of the Irish market is held by international brands, while private label products have little impact. The brief examines consumer behaviors and motivations regarding sports nutrition purchases. It identifies opportunities for SuperValu to introduce an own-brand protein product to meet consumer demand for healthy, convenient options. A marketing strategy is proposed focusing on product positioning, in-store promotion, and experiential campaigns.
Communication strategy.pptx
Crescent Pure is repositioning itself in the energy drink and sports drink market by launching new organic products in Vancouver and Toronto at a retail price of $2.75. The communication strategy aims to (1) create brand recognition and reposition Crescent Pure competitively, (2) differentiate products, and (3) reestablish Crescent Pure as an organic energy and sports drink manufacturer. Crescent Pure will target health-conscious consumers ages 18-45 by positioning itself as an affordable yet premium organic energizing drink with natural flavors. The marketing mix will involve influencer collaborations, appealing advertisements, and bright packaging to promote the products across retail stores, websites, and social media.
Whole Foods Market Brand Audit
This brand audit document for Whole Foods Market contains an overview of the company and its brand elements, attributes, target markets, distribution channels, and competitive landscape. It includes an analysis of Whole Foods' trademarks, logo, packaging, store environment, mission, marketing communications, suppliers, and competitors in both the natural/specialty foods retail sector and broader grocery retail industry. Key competitors analyzed include Trader Joe's, Wild Oats, Kroger, Albertson's, Safeway, Publix, and Walmart.
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2015 Consumer Trends in Food and Beverage - Insights from SIAL Paris
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【业务选择办理准则】
一、工作未确定，回国需先给父母、亲戚朋友看下文凭的情况，办理一份就读学校的毕业证【微信：A575476】文凭即可
二、回国进私企、外企、自己做生意的情况，这些单位是不查询毕业证真伪的，而且国内没有渠道去查询国外文凭的真假，也不需要提供真实教育部认证。鉴于此，办理一份毕业证【微信：A575476】即可
三、进国企，银行，事业单位，考公务员等等，这些单位是必需要提供真实教育部认证的，办理教育部认证所需资料众多且烦琐，所有材料您都必须提供原件，我们凭借丰富的经验，快捷的绿色通道帮您快速整合材料，让您少走弯路。
留信网认证的作用:
1:该专业认证可证明留学生真实身份
2:同时对留学生所学专业登记给予评定
3:国家专业人才认证中心颁发入库证书
4:这个认证书并且可以归档倒地方
5:凡事获得留信网入网的信息将会逐步更新到个人身份内，将在公安局网内查询个人身份证信息后，同步读取人才网入库信息
6:个人职称评审加20分
7:个人信誉贷款加10分
8:在国家人才网主办的国家网络招聘大会中纳入资料，供国家高端企业选择人才
→ 【关于价格问题（保证一手价格）
我们所定的价格是非常合理的，而且我们现在做得单子大多数都是代理和回头客户介绍的所以一般现在有新的单子 我给客户的都是第一手的代理价格，因为我想坦诚对待大家 不想跟大家在价格方面浪费时间
对于老客户或者被老客户介绍过来的朋友，我们都会适当给一些优惠。
选择实体注册公司办理，更放心，更安全！我们的承诺：可来公司面谈，可签订合同，会陪同客户一起到教育部认证窗口递交认证材料，客户在教育部官方认证查询网站查询到认证通过结果后付款，不成功不收费！
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- 2. Contents… • Introduction to business. • Product. • Price. • Place. • promotion • Target market. • Positioning of the product. • SWOT • Conclusion.
- 3. Introduction To Business. o Business name:- Fresh harvest foods. o Established in 2006, fresh harvest foods specializes in producing high quality organic food products. Our Vission… “To provide nutritious delicious food options that promote a healthy lifestyle”
- 4. Product. • Product name: Kochchi Pined Tomato Source. • Our kochchi pined Tomato Source is made up from fresh organic kochchi, pineapples and fresh organic Tomatoes. And its carefully selected herbs and spices foe a rich and flavorful taste. • Organic ingredients, No added preservatives, Rich Tomato flavor.
- 5. Price. • Competitive pricing. • 850rs – 1150rs per bottle [ it depends with the size] • Our pricing reflects the premium quality of our product organic ingredients and the value we provide to health conscious consumers.
- 6. Place. • Grocery stores, supermarkets, online retailers. • Online presence – Avaliable for purchase on our website and through face and instergram.
- 7. Promotion. • Social media ads, Launch discounts buy one get one free offers. • Content marketing. • Influensers. • Samples. • Sponserships.
- 8. Target Market. • Health – Conscious individuals, families • Value organic and natural products
- 9. Positioning of the product. • Brand image – fresh harvest foods.
- 10. Strenghts • Organic ingredients planted by our own garednings. • Rich flavor profile.
- 11. Weaknesses. • Compared to non – organic competitors. • Limited flavor variations. • Limited brand recognition in certain markets.
- 12. Opportunities. • Increasing preference for home cooked meals. • Increasing preference for hotels, resturents. • Rise of online grocery shopping.
- 13. Threats. • Brand risk. • comparements with other products. • Quality risks.
- 14. Conclusion. ‘’Fresh Harvest Foods kochchi pine tomato source offers consumers a premium organic option for adding delicious flavor to their meals. With our commitment to quality and innovation, we are poised to capture a significant share of the organic source market.’’
- 15. THANK YOU… Contact Information :- Fresh Harvest Food. Facebook/Instergram. Web site :- WWW.freshharvest.com