SlideShare a Scribd company logo
Andrew Shipp
@Andrew_ShipPR
Social Media Self-Branding
#ElectronicPR
Please Use if Tweeting during
Presentation
Just don’t make too much fun of me….
A Little Background
“I only know what I don’t”
Recent NKU Grad (Dec 2009)
PR Major
2 Internships
Currently Business Development
Manager at Busam Auto Group
Quick Activity
Take Out a Piece of Paper
Write Down Your “Best Advice Ever”
“Whether is B2B or B2C, it’s all Business to
Person”
Exchange Advice with someone else
Social Media Self-
Branding
You are a Commodity
What Sets You Apart?
Use Social Media Tools to Create Your Brand
…Let’s Check Out the Tools…
Twitter
LinkedIn
PublicMediaBlog
Build Relationships on
Twitter in 4 Steps
Step 1: Pick a Twitter
Server
HootSuite
TweetDeck
TweetGrid
Step 2: Engage Industry
Leaders
Kevin Dugan ~ @PRBlog
Heather Whaling ~ @PRTini
Sarah Evans ~ @PRSarahEvans
Step 3: Twitter Chats
#PRStudChat
#JournChat (Monday’s 8-10 PM EST)
#PR20Chat (Tuesday’s 8-9 PM EST)
Step 4: Utilize Hashtags
#HAPPO
#PR
#PRJobs
#PublicRelations
#ElectronicPR
Start to Use Your Skills
Follow Professionals Who Do What
YOU want to do
What are you interested in? Pitch
stories to Traditional Media and
Bloggers
Important Strengths
Effective Writing
Effective Pitching ~ *I was lacking here*
Social Media Integration
SEO (Search Engine Optimization)
The More HTML the Better
What Questions
Do You Have?

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