Feel free to “get social” with me! (Live tweeting encouraged.) @abbynicole1204 www.pinterest.com/abbynicole1204 www.linkedin.com/in/abbystollar “PR and Political Communication Commentary” www.abbystollar.com “Levels: A Journey through Food & Fitness” www.levelupfood.wordpress.com
Lesson objectives:- To define social media- To use social media in a professional setting- To develop your social media brand Tweet your questions or thoughts to @abbynicole1204
“Monologue has given way to dialogue.” – Social Media Manifesto, June 2007 “Digital word of mouth.” – Get a social media boost
“Social Media is the democratization of information, transforming people fromcontent readers into publishers. It is the shiftfrom a broadcast mechanism, one-to-many, to a many-to-many model, rooted inconversations between authors, people, and peers.” – Brian Solis @briansolis
It’s not about(insert your name here);it’s about your audience. @TheAntiMedia
Brand or organizational social media: @briansolis
What is the first step of social media? Listening! “It’s not something that you apply once at thebeginning of an engagement. It is something we do throughout the process ad infinitum.” – Chuck Hemann @D_and_E
Evaluation & Measurement- Social media ROI- Ask… - What are you trying to accomplish? - How can this be measured?
Best Practices (Brand Social Media)1. Be human. Have a personality.2. Two things play well on social media: humor & charity. (So do gratefulness and playfulness.)3. Ask questions.4. Use visuals. Photos get the most engagement, followed by video.5. Ask yourself this question before hitting send: Would I engage with this?
Best Practices: Brands@Zappos @DunkinDonuts @Starbucks @Chobani @tjmaxx @JetBlue
Developing your social media brand (Now it is about you.)
Learning Social Media- Be realistic.- Be proactive.- Be flexible.
• Treat it like your 8 ½ x 11 resume – it matters more.• Claim your profile address. • Ex. www.linkedin.com/in/abbystollar VS. www.linkedin.com/in/3285876324781267864• Get at least two to three recommendations.• Utilize student-friendly features to highlight your accomplishments.• Challenge yourself to make connections (use Linkedin groups).