10 things that i learnt about social media marketing in the past 100 days. Digital marketing tips that i would like to share with my friends, students and colleagues. Based on my personal experiences over the last 3 months. Packed into a nutshell.
Association of Fundraising Professionals G-09 Session. A social media starting guide to help NFP leaders and fundraisers better understand the functionality of key social media platforms.
What's Going On Behind The Screen With College Students - OLC InnovatePaul Brown
Originally presented at the Online Learning Consortium's (OLC) Innovate conference in New Orleans in April of 2016. Provides an overview of research on college students developmental and educational experiences online.
Social Media for Teaching, Learning, and LiteracyEric Stoller
Keynote for the Social Media for Learning in Higher Education Conference #SocMedHE15 at Sheffield Hallam University.
Intro Star Wars video at:
https://www.youtube.com/watch?v=556cQh8tQGo
About Eric Stoller:
http://ericstoller.com/work
#SocMedHE15
https://blogs.shu.ac.uk/socmedhe/
World Cup 2010 - The lessons to learn to bring your communities togetherCedric Motte
This presentation was made in front of an international audience during a Wan-IFRA event : make sports news the mainspring of your growth [http://www.wan-ifra.org/events/make-sports-news-the-mainspring-of-your-growth]
The notes from start upsocial for start up loans attendees from thursday 13th...Great Marketing Works
We went through a lot of information in this social media workshop - far too much for a half a day - as it is normally a full day or more. So here are the notes from it - not all of them but most - as a thank you from me for you tweeting out about #startupsocial
Understanding College Student Life Online and What it Means for Social Media ...Paul Brown
Originally presented in May of 2017 to the staff at University of Texas San Antonio. Discusses college student learning and development online and provides examples around how to engage students around issues of digital education.
This is a modified version of a presentation given to high school students about understanding their digital reputations and identities online. It includes practical tips and guides from Erik Qualman's book, What Happens On Campus Stays On YouTube. A book to which I was a contributing author. Available on Amazon: http://www.amazon.com/gp/product/0991183525/ref=as_li_tl?ie=UTF8&camp=1789&creative=390957&creativeASIN=0991183525&linkCode=as2&tag=paulgordonbro-20&linkId=VEIE5AKM4DCK7MW2
Association of Fundraising Professionals G-09 Session. A social media starting guide to help NFP leaders and fundraisers better understand the functionality of key social media platforms.
What's Going On Behind The Screen With College Students - OLC InnovatePaul Brown
Originally presented at the Online Learning Consortium's (OLC) Innovate conference in New Orleans in April of 2016. Provides an overview of research on college students developmental and educational experiences online.
Social Media for Teaching, Learning, and LiteracyEric Stoller
Keynote for the Social Media for Learning in Higher Education Conference #SocMedHE15 at Sheffield Hallam University.
Intro Star Wars video at:
https://www.youtube.com/watch?v=556cQh8tQGo
About Eric Stoller:
http://ericstoller.com/work
#SocMedHE15
https://blogs.shu.ac.uk/socmedhe/
World Cup 2010 - The lessons to learn to bring your communities togetherCedric Motte
This presentation was made in front of an international audience during a Wan-IFRA event : make sports news the mainspring of your growth [http://www.wan-ifra.org/events/make-sports-news-the-mainspring-of-your-growth]
The notes from start upsocial for start up loans attendees from thursday 13th...Great Marketing Works
We went through a lot of information in this social media workshop - far too much for a half a day - as it is normally a full day or more. So here are the notes from it - not all of them but most - as a thank you from me for you tweeting out about #startupsocial
Understanding College Student Life Online and What it Means for Social Media ...Paul Brown
Originally presented in May of 2017 to the staff at University of Texas San Antonio. Discusses college student learning and development online and provides examples around how to engage students around issues of digital education.
This is a modified version of a presentation given to high school students about understanding their digital reputations and identities online. It includes practical tips and guides from Erik Qualman's book, What Happens On Campus Stays On YouTube. A book to which I was a contributing author. Available on Amazon: http://www.amazon.com/gp/product/0991183525/ref=as_li_tl?ie=UTF8&camp=1789&creative=390957&creativeASIN=0991183525&linkCode=as2&tag=paulgordonbro-20&linkId=VEIE5AKM4DCK7MW2
What's the big fuss about FDI in Indian Retail Industry? Single brand and multi brand retailing being opened up in India. What are the pros and cons of FDI..?
Scientific Writing for Impact Factor JournalsEric Lichtfouse
The basics of scientific writing in the digital age. From the book Scientific Writing for Impact Factor Journals, Nova Publishers. This presentation distillates the main points that scientists should have in mind when writing a scientific article: Novelty, Communication, Focus, Distillation, Micro-Article, Unexpected, Contrast, Text, Clear, Introduction, Images, Photos, Iphone, Rejected, Social Media.
Occupational health in social responsibility standardsAhmed-Refat Refat
Health and safety at work is an essential component of Social Responsibility and
companies cannot be responsible externally,
while having poor ethical performance internally
"Social Media Marketing Boost: An Essential Guide to Growing Your Business Online" is a comprehensive eBook that provides actionable strategies and tips for increasing your brand's presence on social media. Whether you're a beginner or an experienced marketer, this eBook will help you harness the power of social media to reach new customers and drive growth for your business.
25 Social Media Ideas You Can Use to Connect With Your Audience slideshareBoom! Social
One of the things that I get asked the most frequently is what should businesses share on social media, which sparked these 25 social media ideas you can use to connect with your audience.
Social Media 101 for Nonprofits (presented at the 1st Annual NJ Social Media ...Kristin Weinstein
This was a presentation given at the 1st Annual New Jersey Social Media Conference on June 18th. It was hosted by Eva Abreu of New Jersey Social Media (http://www.njsocialmedia.com).
Original PostJoe LybergerJoseph Lyberger posted Feb 16, 20.docxgerardkortney
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What is your opinion of social media? Does it empower or exploit?
I think that social media does both empower and exploit. Social media is a great way to get connected to friends and with current trends. It allows you to follow certain interest and can empower you to accomplish goals. When you are on social media you must realize that all the information you put out becomes public. Where people become exploited is when companies collect and analyze that information. The can build assumptions on you based on the data you provide. Some of this information people would want to keep private.
Is social media really worth the kind of money that investors are paying?
I think that social media is worth what people are willing to pay for it. Companies can reach mass amounts of potential customers through social media. Also, social media is a great way to get your business name out to the public. We see all the time how one retweet by a celebrity is enough to make a company go “viral.”
Explain what “Likeing” someone’s post on Facebook means to you.
I feel that “liking” a post means that you enjoy what the person is sharing. People “like” post for a wide assort of meanings. Getting a large amount of likes on your posts makes me feel like I am making a difference. Whenever someone likes your post you can scroll through and see who enjoys what you are putting out.
Does knowing others “Like” what you “Like” influence you? Explain.
Knowing what other people like does influence me. When I was younger, it had a bigger influence on me then it does now. When I was younger, I was constantly looking at what people followed me and liked my posts. Now I am not as concerned as to what other people think. After watching the video, I could relate to how the teenagers were feeling. I understand the pressure social media can’t put on teenagers and how they value “likes” and “retweets”.
How do companies use social media to advertise?
Companies use social media to advertise by gathering data and targeting concentrated groups of potential customers. They collect information based on what potential customers post. They can also see where the most traffic is online. The use all of this information to target the correct group of potential customers. Through social media, companies can make more personalized advertisements.
Is social media empowering or exploiting teens?
I think that social media takes advantage of teenagers. The have access to a lot of information and have the ability to connect with the world anywhere with a cell phone. I think that we need to continue to educate teenagers on the importance of social media and the dangers. There are constantly stories on the news of cyber bullying. Social media can put a lot of pressure on teenagers. When watching t.
A library social media manifesto | #VALA2022Ned Potter
My talk for the #VALA2022 conference in Melbourne. Watch the full video of it here: https://youtu.be/rkLFM2SddCM
This is inended to apply to all sectors of librarianship, and is potentially relevant to all non-profits. Discussing purpose, personality, coordination, empathy and analytics - to refresh and re-energise your organisational social media and marketing.
If you want to book a marketing or social media workshop for your organisation, get in touch at www.ned-potter.com
Social media and its Impacts on societyUrwa Shanza
Social Media has become an important part of our lives.Due to its ease of use it became popular in very short span of span.Although it gives a lot of benefits but its negative use can destroy the life of a person.he can be disturbed mentally or physically.Be sure,you are using social media for creative purpose.
This presentation was delivered on September 26 to the Mills Community Support lunch and learn event in Almonte, Ontario, and then a slightly revised version was presented the following day at the Community Integration Network conference in Toronto.
Jordan Toolsee Discussion Board 4 - Social Media Collapse.docxssuser47f0be
Jordan Toolsee
Discussion Board 4 - Social Media
Collapse
Discussion Board 4
Social media has been something that has taken this nation by storm. Everywhere you turn and everyone you see, they are talking about either Facebook, Instagram, or Twitter. “Social media represent a unique blending of technology and social interaction to create personal value for users” (Kerin & Hartley). I believe that it has found so much favor in such little time because of the benefits of social media. This is a generation now that we try to find things to entertain us. Social media is something that keeps us entertained but also can give us useful information at times to help better our lives. It is something that some may say “the world can’t survive without”; so this is why it could have been taken by storm in such little time.
Facebook, Twitter, LinkedIn, & Youtube are all examples of social media sites that all can compare and even contrast with each other. Facebook is a social media site that involves social networking. This is a site that differentiates from the others because you are able to post posts as long as you would like, connect with your friends and family you haven’t seen in a long time and interact with them. Facebook also has an add-on app called Messenger that helps you send direct messages and even video chat with others. Twitter is a social media website that involves sharing online news and social networking. Twitter is used a lot to give updates on situations and each tweet is only given in 140 characters. This is how it differentiates from the others. LinkedIn is a business-based and employment oriented social networking site. Even though the others you could seek for employment opportunities, LinkedIn is designed specifically for that purpose. Youtube is a video-sharing website. This is used to share videos about specific things (entertainment, informational, social, etc). This differentiates with the others because it is strictly a video sharing website.
Social media is a very big part of the marketing plan, as well. The way that it is chosen is by how effective each social site will be. If you are advertising a job, you will most likely choose LinkedIn over Twitter, due to LinkedIn being a business-employment based social networking site. If you are advertising the selling of an item, you may choose Facebook over Youtube due to Facebook being a bigger platform and more people being on Facebook for social purposes. The effectiveness of how this is measured is by the feedback. A lot of times there are surveys taken to know “How’d you hear about us?” Also, the websites can count how many clicks were taken for ad, etc.
“I know, my God, that you examine our hearts and rejoice when you find integrity there.” (1 Chron. 29:17 NLT) When it comes to business or personal matters, we have to have integrity and a good heart. This is what God has called us to do. We cannot be spiteful or do ...
Looking for a JOB? Applying for School or Housing? Own a Business? Are you an ARTIST? How does Social Media affect ALL these Endeavors? Here's what we teach about Social Media: ASSUMPTIONS, GUIDELINES, YOUR GOALS, BUSINESS APPLICATIONS. PLUS give you THE TOOLS to understand how people view you and establish the Profile that will get you Noticed! We will talk about the pitfalls and the benefits of what you put on the Internet and how it affects one's image. How important is your Face Book Profile? What does your profile say about you, does it reflect the image you the want the world to know? We will take the FEAR of the overwhelming feeling Social Media can have.
Can social media become the final frontier in customer experience management? This research paper was published in Nirma International Conference on Management, 5th Jan 2012. ISBN 93-81361-68-1
A book review of "The Last Lecture: Really Achieving Your Childhood Dreams" by Randy Pausch.
Faced with a diagnosis that said Prof. Pausch had just 6 months of 'good health left'.. the 47 year old dynamo of enthusiasm delivers his 'last lecture' at Carnegie Mellon University (where he taught)... which actually becomes his legacy.
You can also watch his lecture at:
http://www.youtube.com/watch?v=ji5_MqicxSo
Transcript: Selling digital books in 2024: Insights from industry leaders - T...BookNet Canada
The publishing industry has been selling digital audiobooks and ebooks for over a decade and has found its groove. What’s changed? What has stayed the same? Where do we go from here? Join a group of leading sales peers from across the industry for a conversation about the lessons learned since the popularization of digital books, best practices, digital book supply chain management, and more.
Link to video recording: https://bnctechforum.ca/sessions/selling-digital-books-in-2024-insights-from-industry-leaders/
Presented by BookNet Canada on May 28, 2024, with support from the Department of Canadian Heritage.
Smart TV Buyer Insights Survey 2024 by 91mobiles.pdf91mobiles
91mobiles recently conducted a Smart TV Buyer Insights Survey in which we asked over 3,000 respondents about the TV they own, aspects they look at on a new TV, and their TV buying preferences.
UiPath Test Automation using UiPath Test Suite series, part 4DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 4. In this session, we will cover Test Manager overview along with SAP heatmap.
The UiPath Test Manager overview with SAP heatmap webinar offers a concise yet comprehensive exploration of the role of a Test Manager within SAP environments, coupled with the utilization of heatmaps for effective testing strategies.
Participants will gain insights into the responsibilities, challenges, and best practices associated with test management in SAP projects. Additionally, the webinar delves into the significance of heatmaps as a visual aid for identifying testing priorities, areas of risk, and resource allocation within SAP landscapes. Through this session, attendees can expect to enhance their understanding of test management principles while learning practical approaches to optimize testing processes in SAP environments using heatmap visualization techniques
What will you get from this session?
1. Insights into SAP testing best practices
2. Heatmap utilization for testing
3. Optimization of testing processes
4. Demo
Topics covered:
Execution from the test manager
Orchestrator execution result
Defect reporting
SAP heatmap example with demo
Speaker:
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
Accelerate your Kubernetes clusters with Varnish CachingThijs Feryn
A presentation about the usage and availability of Varnish on Kubernetes. This talk explores the capabilities of Varnish caching and shows how to use the Varnish Helm chart to deploy it to Kubernetes.
This presentation was delivered at K8SUG Singapore. See https://feryn.eu/presentations/accelerate-your-kubernetes-clusters-with-varnish-caching-k8sug-singapore-28-2024 for more details.
Elevating Tactical DDD Patterns Through Object CalisthenicsDorra BARTAGUIZ
After immersing yourself in the blue book and its red counterpart, attending DDD-focused conferences, and applying tactical patterns, you're left with a crucial question: How do I ensure my design is effective? Tactical patterns within Domain-Driven Design (DDD) serve as guiding principles for creating clear and manageable domain models. However, achieving success with these patterns requires additional guidance. Interestingly, we've observed that a set of constraints initially designed for training purposes remarkably aligns with effective pattern implementation, offering a more ‘mechanical’ approach. Let's explore together how Object Calisthenics can elevate the design of your tactical DDD patterns, offering concrete help for those venturing into DDD for the first time!
Connector Corner: Automate dynamic content and events by pushing a buttonDianaGray10
Here is something new! In our next Connector Corner webinar, we will demonstrate how you can use a single workflow to:
Create a campaign using Mailchimp with merge tags/fields
Send an interactive Slack channel message (using buttons)
Have the message received by managers and peers along with a test email for review
But there’s more:
In a second workflow supporting the same use case, you’ll see:
Your campaign sent to target colleagues for approval
If the “Approve” button is clicked, a Jira/Zendesk ticket is created for the marketing design team
But—if the “Reject” button is pushed, colleagues will be alerted via Slack message
Join us to learn more about this new, human-in-the-loop capability, brought to you by Integration Service connectors.
And...
Speakers:
Akshay Agnihotri, Product Manager
Charlie Greenberg, Host
GraphRAG is All You need? LLM & Knowledge GraphGuy Korland
Guy Korland, CEO and Co-founder of FalkorDB, will review two articles on the integration of language models with knowledge graphs.
1. Unifying Large Language Models and Knowledge Graphs: A Roadmap.
https://arxiv.org/abs/2306.08302
2. Microsoft Research's GraphRAG paper and a review paper on various uses of knowledge graphs:
https://www.microsoft.com/en-us/research/blog/graphrag-unlocking-llm-discovery-on-narrative-private-data/
Kubernetes & AI - Beauty and the Beast !?! @KCD Istanbul 2024Tobias Schneck
As AI technology is pushing into IT I was wondering myself, as an “infrastructure container kubernetes guy”, how get this fancy AI technology get managed from an infrastructure operational view? Is it possible to apply our lovely cloud native principals as well? What benefit’s both technologies could bring to each other?
Let me take this questions and provide you a short journey through existing deployment models and use cases for AI software. On practical examples, we discuss what cloud/on-premise strategy we may need for applying it to our own infrastructure to get it to work from an enterprise perspective. I want to give an overview about infrastructure requirements and technologies, what could be beneficial or limiting your AI use cases in an enterprise environment. An interactive Demo will give you some insides, what approaches I got already working for real.
Kubernetes & AI - Beauty and the Beast !?! @KCD Istanbul 2024
10 things that i learnt about
1. 3rd January 2012
10 things that I learnt about
social media in the last
100 days…
A journey into self-discovery on social
media..
www.profmanishparihar.blogspot.com
2. Disclaimer:
• these are already established facts about social
media and i do not claim to have learnt them on
my own#. My mentors and other sources on the
net have enabled me to 'discover' these
truths..The sources have been acknowledged by
URLs where ever possible..
• AND, of course my observations are subject to
change..
# (this means you cannot dislike them on FB… – just kidding)
3. 1. We should refrain from having multiple
profiles / identities on social media.
4. • This is because our mind will be constantly engaged
in thinking what we would like to present ourselves
at which social networking profile.
• Ultimately, social media is just another kind of 'public
space' as per Danah Boyd - social media researcher
at Microsoft; hence, we just cannot be 'two' different
persons on it. As we cannot be two different people
in the real world.
5. 2. Its not the numbers, its the quality of
friends that we have on social media.
6. • Some people feel that it is their birth-right to be
connected to every human being even to join social
media marketing.. but that actually builds up the
numbers... This results in a lot of 'noise' but this is at
a big cost of 'quality of conversation'. The former is
useless and the latter is priceless.
• As Seth Godin says in his latest book, 'Tribes', even if
you have only 1000 amazing friends on FB, you can
cause a revolution in the area which you are most
passionate about.
7. 3. If we are not serious, then we should be
sincere
8. • (as per Chetan Bhagat) and be earnest (as per Randy
Pausch) on social media. People do not see whether
how many jokes or research papers you have put on
your profiles. They see how 'REAL' you are on those
profiles and they can easily indentify a 'poser'.
• A good example is the website of one of the social
media enthusiasts (trainer, consultant and my friend)
Prateek Shah.
9. 4. Consistency is the key to build long term
brand equity on social media.
10. • Even if that brand equity is yours.. i.e. personal
branding. Hence, we should not pose ourselves as a
hot-bod-gym-trainer-know-it-all and then on some
other profile, show that we are a complete 'foodie'
and just eat whatever comes your way. We should
be consistent in projecting our real selves to the
world.
11. 5. It is not about
how many
different social
media platforms
that you are
present on.
12. • It's about the quality of conversation that you are
having on multiple platforms and the focus of the
conversations. It is about "convergence" of various
platforms so that the online brand persona across
different websites is "seamlessly integrated".
• This magical word of convergence can help the
outside world to have a clear picture of 'who you are
as a person' and this just goes a long long way to
build credibility and respect for your online personal
brand.
13. 6. Try to think beyond Facebook, Twitter
and LinkedIn.
14. • I know it is very difficult and we just can live without
these three platforms... but try to explore some amazing
other social media platforms in addition to these.
• For example, Quora is a wonderful platforms where there
is no avenue for entertainment. It is just a question-and-
answer portals where you will meet amazing
professionals (experts of their fields) and you can use this
platforms to actually do research in your area of
interest..
15. • Many more good platforms are also
present. For a detailed list, i would
recommend you visit the site E-Gurukul which
is run by a very passionate social media expert
Mr. Yogesh M.A.
17. • and don't be afraid to join new social media
portals. Ultimately, when the mobile phones came,
many of use skeptics said that we will never have a
mobile phone. But look around now, we just cant
live without them. The same holds true with social
media.
18. • Every company, every person, every
community, every NGO, every Government is
either present or will be present on some or
the other form of social media in the years to
come. So, shed your fears and join a social
network ! Its fun, especially when you know
how to use it to your benefit.
20. • It is just like you are playing 14 hours of video games
and then complain of neck pain and head-aches. Too
much social media will make you off-balance in the
real world and your attention span will suffer. It will
also create a wrong perception among the online
community that you are a job-less social media freak
and your credibility might suffer a beating.
22. • Do not be a once-in-a-blue-moon kind of social
media person who goes underground and then
surfaces after six months and posts on FB wall "Hey,
today i came back out of my social media
hibernation". Ultimately, you have to keep on the
conversations, just like in real life.
23. 10. Social media is just an extension of
our real social world.
Source: http://www.google.co.in/imgres?q=real+world+vs.+social+media&um=1&hl=en&biw=1366&bih=629&tbm=isch&tbnid=Najn1qHcnobsJM:&imgrefurl=http://www.joshspeters.com/book-review-and-
giveaway-the-real-truth-about-social-media&docid=XnJ-LdLPHJXvBM&imgurl=http://www.joshspeters.com/wp-content/uploads/2011/12/RealTruthSocialMedia.jpg&w=500&h=500&ei=n7MCT8_-
I8OGrAe1vdn0DA&zoom=1&iact=hc&vpx=434&vpy=277&dur=3130&hovh=225&hovw=225&tx=135&ty=93&sig=110208143357955753224&page=1&tbnh=137&tbnw=140&start=0&ndsp=21&ved=1t:429,r:9,s:
0
24. • It is just the way we live in the world - physically. The
extension of our true selves, only in a new medium. That
medium is just another public space or domain. This new
public space demands that we be a part of it just as we
are a part of our society…
25. • Being real, conversing regularly, not bluffing
our way into other people's lives, respecting
ours and their privacy, not using this media as
an emotional gutter (to drain out all our
negativity into other peoples lives) and not
meddling too much into other people's
affairs....
26. • basically, just minding our own business and MOST
importantly, helping other people in need of timely
information or knowledge. Because there is a golden
rule of social media "Sharing is caring". But there is a
caveat: Do not share everything and anything on social
media. "Sharing only that which is useful and timely" is
the real caring.