The document discusses the use of social technologies like Twitter, Facebook, LinkedIn, and YouTube to enhance internal communications and employee collaboration. It emphasizes the importance of human interaction, trust, and transparency in leveraging these tools for effective engagement both within and outside the organization. Additionally, it acknowledges the varying approaches each company can take while integrating social media into their strategies for enhancing communication and advocacy.

1. SOCIAL TECHNOLOGIES FOR INTERNAL COMMUNICATIONS Abi Signorelli Focusing on how social tools such as twitter, facebook, linkedin and youtube can be used to support and enhance employee communication and collaboration – both inside and outside the workplace.

2. SO, WHY GO BEYOND THE FIREWALL?

3. Power to your people If the freedom of speech is taken away then dumb and silent we may be led, like sheep to the slaughter . George Washington “ ”

4. THE BENEFITS ARE ENDLESS!

5. WITHOUT DOUBT, THERE ARE SOME BRILLIANT CASE STUDIES IN THIS ROOM! LET’S TEST THAT THEORY…

6. SO, WHAT ARE THE TOOLS, OR RATHER, METHODS? "No matter how sophisticated technology gets, we're reminded daily that it's about people…” Biz Stone, Twitter co-founder and director of communications

7. AUDIO Often a forgotten medium Adds a human touch People love to talk Simple, quick, effective, cheap Great for comments, sharing, voting Excellent for capturing the moment - why not share that with the outside world? Uplifting, emotional, boredom buster Unobtrusive – people can listen in own time Examples: Audioboo & ipadio Podcasts On the spot interviews Event amplification – hear “live” from attendees, speakers Radio “ Words mean more than what is set down on paper. It takes the human voice to infuse them with deeper meaning.” Maya Angelou

8. VIDEO A no brainer, powerful communication medium Never been easier to create & edit Lower quality, more amateur now accepted Simple, quick, effective, cheap Great for comments, voting, sharing, innovation Uplifting, emotional, boredom buster Unobtrusive – people can listen in own time Viral opportunities Great for rallying troops behind iniatives Examples: Open YouTube channel User generated content Competitions Interviews Sharing your brand from the inside, out “ In 2010, YouTube streamed more than 700bn videos…25 hours of content uploaded every minute…2 nd biggest search engine after Google” Next Generation Media Quarterly Jan 2011

9. Beautifully simple Short and very sweet Connects the previously unconnectable Following subjects Joining/being part of communities Collaborating, sharing ideas Spreading the word, advocacy Staying in touch You heard it here first, viral opportunities Human – seeing the real person Customer service Examples: Twitter – connecting inside and out Yammer – keeping it behind the firewall MICRO-BLOGGING “ Twitter has been criticised as a time-waster – a way for people to inform their friends about the minutiae of their lives, 140 characters at a time. But…140 characters were enough to shine a light on Iranian oppression and elevate Twitter to the level of change agent.” Mark Pfeifle – former US security advisor

10. SOCIAL NETWORKS A hub for conversations and rich content Community building Sharing content, advocacy Connecting, collaborating, sharing, joining communities – endless benefits They’re already built and ready – with a captive audience Examples: Facebook pages, groups and events – either employee only – or extended out to anyone Linkedin groups for discussions, knowledge sharing, collaboration, raising awareness Linkedin answers (q&a) Social networks behind the firewall offer MASSIVE opportunities to galvanise your workforce “ The difference between PR and social media is that PR is about positioning, and social media is about becoming, being and improving.” Chris Brogan

11. OTHER EXAMPLES Numerous other tools/methods to help… Collaborate Spread the word Get involved Be part of the conversation Become a a respected authority Examples: Blogging Bookmarking eg delicious Photo sharing eg flickr Presentation sharing eg slideshare Q&A sites – eg Quora, LinkedIn

12. SOMETHING FOR THE FUTURE?

13. DON’T BE AFRAID, GUIDELINES AND EDUCATION WILL PROTECT YOU ” Almost every nightmare scenario you come up with, is probably already covered by existing policy and practice” Jon Iwata, SVP Marketing & Communications, IBM

14. TIPS ON SOCIAL MEDIA GUIDELINES

15. SOME SOCIALLY SAVVY BOSSES “ Trust and transparency are key to earning real customer loyalty …My ambition for Asda is to actively involve customers in every aspect of the business, to lift the lid on how we do things, and enable our customers to help make decisions that have an impact on what we sell and how we sell it. ” Andy Bond, Asda CEO

16. CAROLINE TAYLOR VP MARKETING, COMMUNICATIONS & CITIZENSHIP, IBM “ If you treat people as grown-ups…if you trust them to take personal responsibility…mostly they repay you by behaving appropriately…If you don’t trust your people, you’ve probably got the wrong people”

17. ARIE BALL VP TALENT ACQUISITION, SODEXO “ If you’re missing the conversations taking place about your company, you’re missing the opportunity to influence those conversations or address issues before they become viral. ”

18. KEITH POTTS CEO AND CO-FOUNDER, JOBSITE.COM “ Anyone choosing to ignore this [social media] is at a huge disadvantage by default as we only really learn in life by the experiences of others and very rarely our own. ”

19. STEPHEN BEYNON MD CONSUMER AND SMALL BUSINESS, EIRCOM AND METEOR “ As a leader, your employees want to know what you’re like and to understand more about the issues you face – being social helps build a picture of a fully rounded human being. ”

20. IMPORTANT TO REMEMBER… “ Social Media is about the people… …not about your business! Provide for the people and the people will provide for you. ” Matt Goulart Founder of WebStar Content

21. IT’S AN EVOLUTION NOT REVOLUTION There’s no one size fits all approach – every company is different Focus on humans not technology Evolve your existing strategy and plans – don’t create something separate – integration is key! Let it grow organically, naturally – don’t be too prescriptive Build it and they WON’T come – educate and involve Don’t just do it for the sake of it - look at how it will enhance what you’re already doing Many of your employees are your biggest advocates aren’t they? Don’t block external activity Why wouldn’t you encourage them to join the conversation?

22. THANK YOU Abi Signorelli Social Communications Consultant web: www.abisignorelli.com email: abi@abisignorelli.com mobile: 07590 497263 socially: abisignorelli