Antony Mayfield from Brilliant Noise shares Nokia's six secrets at the SMI Vocus 10 Secrets to Social Media Engagement webinar

1. Nokia’s six principles
for successful
engagement
SOCIAL MEDIA INFLUENCE
@amayfield
@brilliantnoise
brilliantnoise.com

2. There’s a
white
paper
http://goo.gl/7uT1x

3. Nokia is embracing
customer-centric
models
Consider
Bond
Advocate Evaluate
Enjoy
Buy
Mckinsey & Co’s Consumer Decision Journey Model
Md l firs p b h dHrv rdB s esRv w
o e t u lis e a a u in s e ie

4. Nokia’s
Social media
principles

5. Consider the social
opportunity in
everything we do

6. TRON
Sponsorship
img (c)D n y
a e c is e

7. Engage in
better
conversations
with more
consumers

8. Nokia
Socializer

9. Deliver
personal
experiences
(be authentic)
& earn trust

10. Text
Nokia’s
#FollowFriday

11. Sharing is more
important than
control

12. Nokia Shorts
2011

13. Define clear
objectives
from the
outset
5

14. Social
Commerce
Success

15. Invest and
commit to
social
presences

16. Nokia
Connects

17. Conclusion
toward
a social
business

18. Further Reading and
Ta-dah! notes at:
@amayfield
brilliantnoise.com