This document outlines the curriculum for a course on using social media for social good. The course will teach students how to create effective social media strategies for nonprofits and learn from case studies and assigned readings. Students will be graded on a midterm essay, final project, group work, and in-class work. The document also provides contact information for the professors and lists potential topics that will be covered, including demonstrating accountability to donors, differentiating mission-based return on investment, and facilitating dialogue between organizations and their stakeholders.

1. Social Media for Social Good January 13

2. Introductions

3. Our Work: The Curriculum

7. Philanthropy’s Long Tail, the Economic Crisis and Social Media

8. The Long Tail Applied

9. Other Critical Challenges

10. What Does the Market Care About?