Discusses the value of leveraging social networking and online communities to improve global health outcomes. Explores social networking and online communities tools and their purposes (for campaigning, promoting programmatic work, disseminating knowlege, sharing data, collaborating, communicating, facilitating discussion, debating, etc). Specifically examines Twitter, blogging, facebook campaign, and ning strategies in global health. Ties social networking and virtual community initiatives to MDGs. http://www.ForumOne.com / contact Suzanne Rainey srainey@ForumOne.com .
100715 Third Sector and social media - an updateMark Walker
I have been working with a variety of third sector orgs to review the role that social media can play in their work. This includes representatives of various local support and development organisations from across the south east who meet quarterly.
last quarter I ran a 90 minute introduction to social media. Last week I added a few details based on questions that had arisen since and led a really interesting discussion about what they may or may not do to adopt social media in their own work.
Since the last meeting five of the 12 people present had done something to get started with social media eg google alerts, signed up to Twitter, etc,
Social Media 101 for Business 2.0 is a presentation on the brief landscape of social media, its trend, growth and some applications to certain business. It also has personal case study of the speaker.
110219 Introduction to social media for Oxford Voluntary ActionMark Walker
This is the presentation to accompany a workshop for staff and volunteers from local charities organised by Oxford Voluntary Action and delivered by Mark Walker of SCIP on 3 March 2011
I am working with two people from the NHS to help them integrate social media into their work. This is the presentation from the first of a three stage process.
Although they have lots of skills and knowledge this first step is a general introduction, to make sure they have chance to ask questions and share their knowledge with each other. We used it to agree some broad learning goals and specific actions they can take.
Next step is to begin planning specific campaigns as part of their work.
The third step will be to reflect what they've learned and identify new learning goals.
These sessions will be a month or so apart to give them chance to try things out.
110714 Cybermummy feedback from community reportersMark Walker
Claire Jones-Hughes is a founding member of Brighton & Hove Community Reporters and has been blogging about her experience as a mum for several years, under the name of contented mummy.
She gave a great report to the July Community Reporters meetup about how parent bloggers are attracting the attention of big brands and the PR agencies that promote them.
100715 Third Sector and social media - an updateMark Walker
I have been working with a variety of third sector orgs to review the role that social media can play in their work. This includes representatives of various local support and development organisations from across the south east who meet quarterly.
last quarter I ran a 90 minute introduction to social media. Last week I added a few details based on questions that had arisen since and led a really interesting discussion about what they may or may not do to adopt social media in their own work.
Since the last meeting five of the 12 people present had done something to get started with social media eg google alerts, signed up to Twitter, etc,
Social Media 101 for Business 2.0 is a presentation on the brief landscape of social media, its trend, growth and some applications to certain business. It also has personal case study of the speaker.
110219 Introduction to social media for Oxford Voluntary ActionMark Walker
This is the presentation to accompany a workshop for staff and volunteers from local charities organised by Oxford Voluntary Action and delivered by Mark Walker of SCIP on 3 March 2011
I am working with two people from the NHS to help them integrate social media into their work. This is the presentation from the first of a three stage process.
Although they have lots of skills and knowledge this first step is a general introduction, to make sure they have chance to ask questions and share their knowledge with each other. We used it to agree some broad learning goals and specific actions they can take.
Next step is to begin planning specific campaigns as part of their work.
The third step will be to reflect what they've learned and identify new learning goals.
These sessions will be a month or so apart to give them chance to try things out.
110714 Cybermummy feedback from community reportersMark Walker
Claire Jones-Hughes is a founding member of Brighton & Hove Community Reporters and has been blogging about her experience as a mum for several years, under the name of contented mummy.
She gave a great report to the July Community Reporters meetup about how parent bloggers are attracting the attention of big brands and the PR agencies that promote them.
Social Media For Social Good Class #1 - Philanthropy's Long TailGeoff Livingston
Philanthropy's long tail, the economic crisis and social media.
http://www.livingstonbuzz.com/2009/01/12/philanthropys-long-tail-the-economic-crisis-and-social-media/
Presentation made by Mark Walker to the team at Skills South East in January 2011 for Wall and Pleece, a marketing and branding agency based in London and Brighton.
110707 e-safety - creating a social media policy to safeguard service usersMark Walker
I delivered a 90 minute briefing about why and how to develop a social media policy, to help charities make safe use of the web.
Although I use the phrase 'social media policy' some people in the session felt that social media was too narrow a term and does not encompass email, websites or other IT stuff.
In fact that is exactly what I think social media does encompass. Maybe it's because I'm using it every day but I realise now use the term as a code for all online activity. We agreed that this is is one example of why the discussion about having a policy is so important, as it helps to challenge the language which we can take for granted but which can be a barrier to others.
In researching the session I discovered a lot of information about e-safety for young people prepared by and for schools but very little for community organisations.
I also found just about nothing on the web that was about safe web use by anyone other than young people. More and more older people's services are offering IT access, so this presentation is as relevant to them as it is to young people.
Our presentation from IAEE's Expo! Expo! in Atlanta. Maddie Grant and Lindy Dreyer discussed building community, and how a strong community changes communications strategy.
Social Media: What Students Need to KnowKerry Rego
Kerry Rego Consulting spoke at Healdsburg High in October 2011. Talking about social media and technology tools, strategy for success, reputation management, the state of social media education, jobs and more.
Tools for Young Credit Union Professionals 2008Joshua Jones
Tag team presentation with Christopher Morris during the 2008 Louisiana Credit Union League Annual Meeting. Good review of resources available to help young credit union professionals succeed and make a difference.
(2010) Social Media And Volunteers: Use Social Media to recruit and engage vo...Devendra Shrikhande
(march 2010) Presentation at the 2010 Illinois Senior Corps Conference. Introduced the various non-profit channels along with examples of how social media can help in the various complex subtleties related to volunteer management: from recruiting to engaging long-term relationships.
Social Media For Social Good Class #1 - Philanthropy's Long TailGeoff Livingston
Philanthropy's long tail, the economic crisis and social media.
http://www.livingstonbuzz.com/2009/01/12/philanthropys-long-tail-the-economic-crisis-and-social-media/
Presentation made by Mark Walker to the team at Skills South East in January 2011 for Wall and Pleece, a marketing and branding agency based in London and Brighton.
110707 e-safety - creating a social media policy to safeguard service usersMark Walker
I delivered a 90 minute briefing about why and how to develop a social media policy, to help charities make safe use of the web.
Although I use the phrase 'social media policy' some people in the session felt that social media was too narrow a term and does not encompass email, websites or other IT stuff.
In fact that is exactly what I think social media does encompass. Maybe it's because I'm using it every day but I realise now use the term as a code for all online activity. We agreed that this is is one example of why the discussion about having a policy is so important, as it helps to challenge the language which we can take for granted but which can be a barrier to others.
In researching the session I discovered a lot of information about e-safety for young people prepared by and for schools but very little for community organisations.
I also found just about nothing on the web that was about safe web use by anyone other than young people. More and more older people's services are offering IT access, so this presentation is as relevant to them as it is to young people.
Our presentation from IAEE's Expo! Expo! in Atlanta. Maddie Grant and Lindy Dreyer discussed building community, and how a strong community changes communications strategy.
Social Media: What Students Need to KnowKerry Rego
Kerry Rego Consulting spoke at Healdsburg High in October 2011. Talking about social media and technology tools, strategy for success, reputation management, the state of social media education, jobs and more.
Tools for Young Credit Union Professionals 2008Joshua Jones
Tag team presentation with Christopher Morris during the 2008 Louisiana Credit Union League Annual Meeting. Good review of resources available to help young credit union professionals succeed and make a difference.
(2010) Social Media And Volunteers: Use Social Media to recruit and engage vo...Devendra Shrikhande
(march 2010) Presentation at the 2010 Illinois Senior Corps Conference. Introduced the various non-profit channels along with examples of how social media can help in the various complex subtleties related to volunteer management: from recruiting to engaging long-term relationships.
Join The Social Media Movement - the Importance, Power and Potential of Socia...Jordan Viator Slabaugh
How to embrace social media for nonrprofit organizations - social networking benchmarks for nonprofits, organization case studies on fundraising and advocacy and the tools and tips to monitoring your social media efforts.
Presented in April 2010 at the National Hospice and Palliative Care Organization's conference, this slideshow discusses demographics, strategy, HIPAA concerns, social media policies and specific pros and cons for Facebook, Twitter, YouTube and blogging.
The GlobeMed Global Health Summit brings together university students from across the country for three days of intensive lectures and workshops with global health leaders to advance the movement for social justice and global health equity. See3's Communications Manager Elliot Greenberger will be leading a workshop called "Social Media for Global Health".
Social media: So what's all the fuss about?Aren Grimshaw
A copy of the slides used in a presentation to businesses, individuals and other organisations looking to learn more about Social Media.
Delivered to attendees at the Truro College Technology Fair held on the 10th & 11th September 2010.
We Are the Champions of . . . What, Exactly? Tracking Digital Metrics That Ma...Forum One
Learn to map metrics across your digital platforms to your organization's mission, compare them to industry trends, and examine methods to optimize your communications strategy.
Creative + Development - Designer vs Developer: Aligning Forces for GoodForum One
This webinar focuses on how the synergy between creative design and development works, why it is paramount to the ultimate success of a website, and provide you with a few fundamental steps to implement as you get started.
This is the scene: you’ve launched a beautiful new site that is modern, fresh, and amazing... and no one knows how to use it. Your customers are calling (often!) because they can’t find the information on the website. They’re frustrated, mad even. You’ve already poured money and time into designing and building a beautiful site, but you left out one crucial aspect: User Experience (UX) design.
Designing a solution without considering the user experience can be disastrous. That’s why high-performing companies and organizations always ensure that creative design and UX are working in concert, ensuring that your audiences have delightful experiences all around.
During our webinar we’ll discuss:
- the differences and overlaps between Creative and UX
- how both rely on a clearly-defined brand experience
- how to collaborate effectively to find solutions that get results
We’ll talk about how beauty and usability can be best friends. By the end you’ll have some clear next steps to take back to your team and begin designing for user journeys that are both beautiful and usable.
From Stratosphere to Sea-Level: Grounding Your Analytics Reporting for Each A...Forum One
Each level of leadership has its unique role and needs; why provide them all with the same level of web analytics reporting? Different decisions require different data. Forum One’s Analytics Manager, Autumn Rose discusses the following in these slides:
Discuss the merits and potential challenges of creating customized reports for each level of your organization, from the board directors to your content managers.
Discuss how to architect your story for each layer of your story, with all reports fitting into the same overall narrative, but focusing on the measurables that each person can have an impact on.
Review report writing strategies, and learn how to automate them.
Discuss the optimal timing and frequency of distributing each type of report.
Learn how competition among organizational units can increase overall site performance.
[Originally presented on July 30th, 2015 in Washington, DC]
Drupal & Design / 10 Thing I Hate About YouForum One
If you are using a CMS, you are using it to save time by having it do much of the heavy lifting for you. Drupal is a very powerful and complex CMS and can easily accomplish things that would be much harder within a simpler CMS (e.g., WordPress). However, one drawback to that is the more complex the CMS, the more assumptions it makes about how content is organized and displayed. In this sessions, we will try to illuminate some of the constraints you'll need to work with when designing on Drupal.
Presented March 2, 2015 / NTEN Nonprofit Technology Conference 2015 in Austin.
Data For Policy Influence: How to Manage, Distribute, and Present Your DataForum One
To make smart policy decisions on important issues – whether global, national or local – leaders and influencers need information, analysis, and insight.
If your organization is in the business of supplying that information, then you already know that Data is an essential ingredient for success. You also know that in this digital age your briefs and reports – the traditional distribution tools for your insights – are competing for attention in an extremely competitive and noisy online marketplace of ideas. Attention is scarce, and gaining attention with 20-page PDFs online is not very easy.
So how can you put your data to better use digitally to extend your influence?
In this presentation, Laura Castillo-Page of the American Association of Medical Colleges (AAMC) and Kurt Voelker of Forum One dig into real-world examples from the AAMC and others about the first steps that organizations like yours can take to better present their data.
IN THIS PRESENTATION YOU WILL LEARN how NGO’s can evolve their use of data to be more digitally native by:
• Presenting data as engaging interactive visualizations
• Distributing data in more accessible formats
• Managing data more effectively on the backend
PRESENTED BY:
Laura Castillo-Page, Ph.D.
Senior Director, Diversity and Programs and Organizational Capacity Building Portfolio
Association of American Medical Colleges (aamc.org)
Kurt Voelker
Chief Technology Officer
Forum One (forumone.com)
*These slides are from a Forum One Webinar. Check out our YouTube channel (http://youtube.com/forumonevideo) for the audio/video of this virtual event.*
Transcript: Selling digital books in 2024: Insights from industry leaders - T...BookNet Canada
The publishing industry has been selling digital audiobooks and ebooks for over a decade and has found its groove. What’s changed? What has stayed the same? Where do we go from here? Join a group of leading sales peers from across the industry for a conversation about the lessons learned since the popularization of digital books, best practices, digital book supply chain management, and more.
Link to video recording: https://bnctechforum.ca/sessions/selling-digital-books-in-2024-insights-from-industry-leaders/
Presented by BookNet Canada on May 28, 2024, with support from the Department of Canadian Heritage.
State of ICS and IoT Cyber Threat Landscape Report 2024 previewPrayukth K V
The IoT and OT threat landscape report has been prepared by the Threat Research Team at Sectrio using data from Sectrio, cyber threat intelligence farming facilities spread across over 85 cities around the world. In addition, Sectrio also runs AI-based advanced threat and payload engagement facilities that serve as sinks to attract and engage sophisticated threat actors, and newer malware including new variants and latent threats that are at an earlier stage of development.
The latest edition of the OT/ICS and IoT security Threat Landscape Report 2024 also covers:
State of global ICS asset and network exposure
Sectoral targets and attacks as well as the cost of ransom
Global APT activity, AI usage, actor and tactic profiles, and implications
Rise in volumes of AI-powered cyberattacks
Major cyber events in 2024
Malware and malicious payload trends
Cyberattack types and targets
Vulnerability exploit attempts on CVEs
Attacks on counties – USA
Expansion of bot farms – how, where, and why
In-depth analysis of the cyber threat landscape across North America, South America, Europe, APAC, and the Middle East
Why are attacks on smart factories rising?
Cyber risk predictions
Axis of attacks – Europe
Systemic attacks in the Middle East
Download the full report from here:
https://sectrio.com/resources/ot-threat-landscape-reports/sectrio-releases-ot-ics-and-iot-security-threat-landscape-report-2024/
Connector Corner: Automate dynamic content and events by pushing a buttonDianaGray10
Here is something new! In our next Connector Corner webinar, we will demonstrate how you can use a single workflow to:
Create a campaign using Mailchimp with merge tags/fields
Send an interactive Slack channel message (using buttons)
Have the message received by managers and peers along with a test email for review
But there’s more:
In a second workflow supporting the same use case, you’ll see:
Your campaign sent to target colleagues for approval
If the “Approve” button is clicked, a Jira/Zendesk ticket is created for the marketing design team
But—if the “Reject” button is pushed, colleagues will be alerted via Slack message
Join us to learn more about this new, human-in-the-loop capability, brought to you by Integration Service connectors.
And...
Speakers:
Akshay Agnihotri, Product Manager
Charlie Greenberg, Host
Generating a custom Ruby SDK for your web service or Rails API using Smithyg2nightmarescribd
Have you ever wanted a Ruby client API to communicate with your web service? Smithy is a protocol-agnostic language for defining services and SDKs. Smithy Ruby is an implementation of Smithy that generates a Ruby SDK using a Smithy model. In this talk, we will explore Smithy and Smithy Ruby to learn how to generate custom feature-rich SDKs that can communicate with any web service, such as a Rails JSON API.
Essentials of Automations: Optimizing FME Workflows with ParametersSafe Software
Are you looking to streamline your workflows and boost your projects’ efficiency? Do you find yourself searching for ways to add flexibility and control over your FME workflows? If so, you’re in the right place.
Join us for an insightful dive into the world of FME parameters, a critical element in optimizing workflow efficiency. This webinar marks the beginning of our three-part “Essentials of Automation” series. This first webinar is designed to equip you with the knowledge and skills to utilize parameters effectively: enhancing the flexibility, maintainability, and user control of your FME projects.
Here’s what you’ll gain:
- Essentials of FME Parameters: Understand the pivotal role of parameters, including Reader/Writer, Transformer, User, and FME Flow categories. Discover how they are the key to unlocking automation and optimization within your workflows.
- Practical Applications in FME Form: Delve into key user parameter types including choice, connections, and file URLs. Allow users to control how a workflow runs, making your workflows more reusable. Learn to import values and deliver the best user experience for your workflows while enhancing accuracy.
- Optimization Strategies in FME Flow: Explore the creation and strategic deployment of parameters in FME Flow, including the use of deployment and geometry parameters, to maximize workflow efficiency.
- Pro Tips for Success: Gain insights on parameterizing connections and leveraging new features like Conditional Visibility for clarity and simplicity.
We’ll wrap up with a glimpse into future webinars, followed by a Q&A session to address your specific questions surrounding this topic.
Don’t miss this opportunity to elevate your FME expertise and drive your projects to new heights of efficiency.
Securing your Kubernetes cluster_ a step-by-step guide to success !KatiaHIMEUR1
Today, after several years of existence, an extremely active community and an ultra-dynamic ecosystem, Kubernetes has established itself as the de facto standard in container orchestration. Thanks to a wide range of managed services, it has never been so easy to set up a ready-to-use Kubernetes cluster.
However, this ease of use means that the subject of security in Kubernetes is often left for later, or even neglected. This exposes companies to significant risks.
In this talk, I'll show you step-by-step how to secure your Kubernetes cluster for greater peace of mind and reliability.
Slack (or Teams) Automation for Bonterra Impact Management (fka Social Soluti...Jeffrey Haguewood
Sidekick Solutions uses Bonterra Impact Management (fka Social Solutions Apricot) and automation solutions to integrate data for business workflows.
We believe integration and automation are essential to user experience and the promise of efficient work through technology. Automation is the critical ingredient to realizing that full vision. We develop integration products and services for Bonterra Case Management software to support the deployment of automations for a variety of use cases.
This video focuses on the notifications, alerts, and approval requests using Slack for Bonterra Impact Management. The solutions covered in this webinar can also be deployed for Microsoft Teams.
Interested in deploying notification automations for Bonterra Impact Management? Contact us at sales@sidekicksolutionsllc.com to discuss next steps.
Software Delivery At the Speed of AI: Inflectra Invests In AI-Powered QualityInflectra
In this insightful webinar, Inflectra explores how artificial intelligence (AI) is transforming software development and testing. Discover how AI-powered tools are revolutionizing every stage of the software development lifecycle (SDLC), from design and prototyping to testing, deployment, and monitoring.
Learn about:
• The Future of Testing: How AI is shifting testing towards verification, analysis, and higher-level skills, while reducing repetitive tasks.
• Test Automation: How AI-powered test case generation, optimization, and self-healing tests are making testing more efficient and effective.
• Visual Testing: Explore the emerging capabilities of AI in visual testing and how it's set to revolutionize UI verification.
• Inflectra's AI Solutions: See demonstrations of Inflectra's cutting-edge AI tools like the ChatGPT plugin and Azure Open AI platform, designed to streamline your testing process.
Whether you're a developer, tester, or QA professional, this webinar will give you valuable insights into how AI is shaping the future of software delivery.
Encryption in Microsoft 365 - ExpertsLive Netherlands 2024Albert Hoitingh
In this session I delve into the encryption technology used in Microsoft 365 and Microsoft Purview. Including the concepts of Customer Key and Double Key Encryption.
Key Trends Shaping the Future of Infrastructure.pdfCheryl Hung
Keynote at DIGIT West Expo, Glasgow on 29 May 2024.
Cheryl Hung, ochery.com
Sr Director, Infrastructure Ecosystem, Arm.
The key trends across hardware, cloud and open-source; exploring how these areas are likely to mature and develop over the short and long-term, and then considering how organisations can position themselves to adapt and thrive.
Neuro-symbolic is not enough, we need neuro-*semantic*Frank van Harmelen
Neuro-symbolic (NeSy) AI is on the rise. However, simply machine learning on just any symbolic structure is not sufficient to really harvest the gains of NeSy. These will only be gained when the symbolic structures have an actual semantics. I give an operational definition of semantics as “predictable inference”.
All of this illustrated with link prediction over knowledge graphs, but the argument is general.
GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using Deplo...James Anderson
Effective Application Security in Software Delivery lifecycle using Deployment Firewall and DBOM
The modern software delivery process (or the CI/CD process) includes many tools, distributed teams, open-source code, and cloud platforms. Constant focus on speed to release software to market, along with the traditional slow and manual security checks has caused gaps in continuous security as an important piece in the software supply chain. Today organizations feel more susceptible to external and internal cyber threats due to the vast attack surface in their applications supply chain and the lack of end-to-end governance and risk management.
The software team must secure its software delivery process to avoid vulnerability and security breaches. This needs to be achieved with existing tool chains and without extensive rework of the delivery processes. This talk will present strategies and techniques for providing visibility into the true risk of the existing vulnerabilities, preventing the introduction of security issues in the software, resolving vulnerabilities in production environments quickly, and capturing the deployment bill of materials (DBOM).
Speakers:
Bob Boule
Robert Boule is a technology enthusiast with PASSION for technology and making things work along with a knack for helping others understand how things work. He comes with around 20 years of solution engineering experience in application security, software continuous delivery, and SaaS platforms. He is known for his dynamic presentations in CI/CD and application security integrated in software delivery lifecycle.
Gopinath Rebala
Gopinath Rebala is the CTO of OpsMx, where he has overall responsibility for the machine learning and data processing architectures for Secure Software Delivery. Gopi also has a strong connection with our customers, leading design and architecture for strategic implementations. Gopi is a frequent speaker and well-known leader in continuous delivery and integrating security into software delivery.
From Siloed Products to Connected Ecosystem: Building a Sustainable and Scala...
SID W Online Community--Leveraging Social Networking and Virtual Communities in Global Health / Forum One Communications
1. Leveraging Social Networking and Virtual Communities in Global Health Suzanne Rainey Joe Pringle Peggy D’Adamo (JHU/HIPNET) Megan O’Brien (JHU CCP) Forum One Communications [email_address] Tel 703.548.1855 x12 FreeFoto.com
4. Leveraging Social Networking and Virtual Communities in Global Health Suzanne Rainey Joe Pringle Peggy D’Adamo (JHU/HIPNET) Megan O’Brien (JHU CCP) Forum One Communications [email_address] Tel 703.548.1855 x12 FreeFoto.com
Who writes for a blog? Who is on Facebook? Who uses LinkedIn? Who manages a web site? "Building Sustainable Strategic Information Systems in Low-Resource Countries," Bobby Jefferson, Healthcare Management Information System Advisor; Senior IT Advisor - HIV/AIDS, Futures Group International "Remote Prescriptive Learning - A Cost-Effective Tool to Increase Healthcare Capacity in the Developing World," Colleen Kraft, MD, President/Virginia Chapter, American Academy of Pediatrics "The Community Can Help Itself: Using Mobile Phones to Revolutionize Healthcare Delivery," Yuri Ostrovsky, Chief Technology Officer, ClickDiagnostics, Inc. "Global Health, The Internet, and the Global Development Commons: What Does The Future Hold?" Suzanne Rainey, Forum One Communications
Who writes for a blog? Who is on Facebook? Who uses LinkedIn? Who manages a web site? "Building Sustainable Strategic Information Systems in Low-Resource Countries," Bobby Jefferson, Healthcare Management Information System Advisor; Senior IT Advisor - HIV/AIDS, Futures Group International "Remote Prescriptive Learning - A Cost-Effective Tool to Increase Healthcare Capacity in the Developing World," Colleen Kraft, MD, President/Virginia Chapter, American Academy of Pediatrics "The Community Can Help Itself: Using Mobile Phones to Revolutionize Healthcare Delivery," Yuri Ostrovsky, Chief Technology Officer, ClickDiagnostics, Inc. "Global Health, The Internet, and the Global Development Commons: What Does The Future Hold?" Suzanne Rainey, Forum One Communications
To bring things into more concrete numbers I have a few statistics. Basically 1/6 th of the world is connected to the internet somehow. 1.6 billion people. That number has grown by over 1/3 in the past 2 years. 4 billion cell phones
In terms of social networking….who are we listening to?
These charts are reasons that we should be thinking about how we use these tools in our global health efforts, whether it’s campaigning, or promoting our programmatic work, disseminating knowledge & data
This is a social network map of the most linked-to blogs in the English language. They form network neighborhoods of authors with similar interests. The blogosphere is one huge ecosystem itself—for as you know, bloggers blog, and they link to other blogs and other websites and other pieces of content. They tie it all together for us. This blogosphere model is sort of where we’re headed—towards groups of groups—of people and organizations with similar interests, dealing with similar global issues, and certainly in the global health community, we should all be thinking more about the neighborhoods we communicate in online.
I’m going to focus on Twitter and Facebook today. There are other tools out there, but I wanted to go a little bit in-depth into how they can be used in global health. Lots of the tactics can be translated to some of the other social networking sites like LinkedIn, but these are the most prominent byfar. First let’s look at Twitter because there’s a lot of buzz, and I do think there are some real applications and reasons to use it along with other social networking tools, to further our global health agendas. I think I have a renewed because last week I learned of my very first true client referral from Twitter—someone liked what Forum One tweeted, went to our site, and now we’re talking about
How many of you use Twitter personally? How many for your organization? Do you all know what Twitter is? It’s a tool that lets you brodacast very short snippets of information—140 characters, to be precise. I think we’re all hearing about Twitter and why it’s useful. For those of you who don’t yet really know what Twitter is…..it’s just this simple website…..You create a user account. Then you post little snippets of 140 characters. You go out and find people you want to follow—meaning read their posts…and you follow them. And then they follow you. So then you have a stream of posts on your personal Twitter page that just doesn’t end. Dipping finger in a river….
And that’s personally, or organizationally
Thinking in these terms when you’re trying to justify to senior management that you should spend x hours per week doing this stuff is really crucial
Organizationally speaking, I thought I’d put out a few ideas about what, in my humble opinion, makes a good tweet.
I thought I’d use the example of using some social networking tools around events because there are some solid, generally very good applications—and whether or not you actually host face to face events in your organization—you might also think about this in terms of an event being the launch of a new book or big research publication, or the start of a new program you’d like the world to know about…so the tactics translate to several scenarios well.
You should blog before any event—and blog with substance. The other day I heard one of the key fellows who ran the online campaign for Obama’s presidential campaign talk. Do you know how much money they raised online? $750 million dollars. He said that if “If your organization doesn’t have a blog, you don’t have a dynamic web site. Twitter is like a micro blog—so anything that you blog, should also be summarized in a sentence on Twitter. The Center for Global Development does this well. In terms of an event, your blog can & should be where you summarize what all happened at the event, and capture the gold nuggets from Twitter & Facebook. For example….
Because Twitter only saves tweets for 3 weeks.
How many of you use Facebook?
These people
Th
First I’m going to talk a little bit about this phenomenon of Twitter because there’s a lot of buzz, and I do think there are some real applications and reasons to use it along with other social networking tools, to further our global health agendas. I think I have a renewed because last week I learned of my very first true client referral from Twitter—someone liked what Forum One tweeted, went to our site, and now we’re talking about