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Social Media Impact on Seniors

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GlynnDevins Advertising & Marketing
GlynnDevins Advertising & Marketing
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What is Social Media?
Social Media Impact ,[object Object]
More that 1.5 million local businesses have active pages; 20-million people become “fans” every day
Twitter has 89 million monthly visitors to the site
50 million “tweets” are sent every day
LinkedIn has over 60 million users; executives from all Fortune 500 companies are LinkedIn members (source: LinkedIn),[object Object]
Are Seniors Using Social Media? One in four users age 65+ now use social media: 26% Usage among those 50-64 year olds: 47% (Source: Pew Internet Research)
Pew Internet Survey
Social Media Point of View ,[object Object]
Enhance online marketing
Extension of your brand
Leverage existing knowledge
Generate conversation
Build credibility
Provide insight
Utilize as additional public relations tool,[object Object]
Blogs
Twitter updates posted on home page of web site
Recruiting via Twitter ExecJobsATL: Hiring a Executive Director (Administrator) at Sunrise SeniorLiving (Atlanta, GA) http://bit.ly/cf38Kj#jobs#shjobs   discoverchefs: Chef Jobs - Food Service Director - Atria SeniorLiving Group - Kimberton, PA http://goo.gl/fb/GNEyRabout 6 hours ago from Google   HRJobsDEN: Hiring a Sales Training Specialist at Emeritus SeniorLiving (Denver, CO) http://bit.ly/cNmGWJ#jobs#shjobsabout 7 hours ago from twitterfeed   tmj_mia_cler: Brookdale SeniorLiving Inc. (BSL): Receptionist (Miami, FL) http://bit.ly/aTjLxK#Jobs#TweetMyJOBS2 days ago from API
“I can’t wait to send my parents there!”
“I can’t wait to send my parents there!” We look forward to welcoming your parents Patty! See you soon.
Is Social Media Working for Senior Living? Cedar Community West Bend, Wisconsin 1st Quarter of 2010 31% of Web visits directly from Facebook Average time on site: 6 ½ minutes

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Social Media Impact on Seniors

Editor's Notes

  1. Silverado Senior Living--34 locations across California, Texas, Utah, and Arizona.
  2. Very savy job seekers—Tweet My Job--- $19.99 for 30 daysTweetMyJob.com
  3. Information attributed to Tracey MacGregor, Director of Marketing and Communications