Thousands of organizations have rushed to create a presence Facebook, but few stand out from the crowd. Sarah Koch of Causes is joined by Michaela Hackner and Andrew Cohen of Forum One Communications to provide tips on how to set the stage for success using Facebook Pages and Causes. This presentation was sponsored by Network for Good in August 2010. More information: www.forumone.com, causes.com, networkforgood.com.

1. Become a Facebook Rock Star

2. About Network for Good Upcoming Trainings: Nonprofit911.org NetworkForGood.org – for Nonprofits

3. Introductions Sarah Koch Nonprofit Coordinator, Causes @causes Michaela Hackner Senior Project Officer, Forum One Communications @kalabird Andrew Cohen Managing Director, Forum One Communications @andrewjcohen

4. 1. Why “Play” in Facebook?

5. Facebook: Why It Matters #2 most visited site on the Internet, second to Google. 71 billion visits a day The average person spends 50 minutes a day Facebook is the single largest repository of photos Source: Mashable.com, April 2010

6. Facebook: Useful for… = 71 billion visits everyday Extending presence into extremely popular site Hosting conversations Viral sharing of interesting/unusual items Extending leaders’ personal networks Targeting by demographics, interests, geography

7. 2. Getting the Band Together

8. Establishing a Presence on Facebook

9. Pages v Groups

11. For clubs, alumni, groups

12. No Vanity URLs

13. FB users only

14. No apps

15. Ads, but not social

16. Updates news feed

17. Email limit: 5,000

18. No email segmentation

20. Facebook: How to Write for It Be humorous Post once or twice a day Publicize events Post links to external items too Ask questions, begin conversations Videos and photos stand out Don’t ask for favors too often

21. 3. Jamming with Causes

23. 440,000 causes

24. 15,000 official nonprofit partners

25. $25 million donated in 3 years

26. 1 million media views per day

28. Contests for the Top Recruiter

29. Send bulletins asking members to recruit their friends2. Educate Them About You!

30. Direct Marketing: Top-Down Messaging

31. Social Media: Decentralized Organizing Model

32. Fundraising

33. Donation Form and Donations Through Causes

36. Urgent (deadline)

37. Tangible Impact

38. Available Media – video and photos of need and impact

41. affiliate cause members (make sure your FB profile is linked in “Account”)

42. administrators of your affiliate causes

43. everyone who donates (and target by when they donated)

45. Body: short, casual, lots of links to the donate page on the cause (not your website’s donate page)

46. Don’t send links outside of Facebook

47. Don’t ask members to do many things in the same bulletin

49. Closing the Loop

50. 4. Playing Like a Rock Star

56. 32

57. Case Study: “The Cove” - Save Japan Dolphins

58. 5. Learning About Your Facebook Supporters

59. Insights

60. Insights

61. Causes Impact

62. Resources Forum One Facebook Resources http://www.forumone.com/facebook-resources Causes Exchange Blog and Resource Center http://exchange.causes.com

63. Nonprofit911.org Recording & transcript will be available soon NEXT Webinar: 8/31 Overachiever’s Guide to Year-End Fundraising with Sea Change Strategies & Care2

64. Thank You! Sarah Koch, sarah@causes.com@causes Michaela Hackner, mhackner@forumone.com @kalabird Andrew Cohen, acohen@forumone.com@andrewjcohen

66. LEARN MORE:www.forumone.com