Small community preschool FB


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Small community preschool FB

  1. 1. Lisa Colton Founder and President Darim Online [email_address] 434.977.1170 101 An Introduction to Social Networking and Facebook
  2. 2. Social Networking <ul><li>This is all about seeing each </li></ul><ul><li>other as real people. </li></ul><ul><li>Increasing transparency, </li></ul><ul><li>connection, and knowledge </li></ul><ul><li>about each other. </li></ul><ul><li>What’s something useful or </li></ul><ul><li>important you’ve learned </li></ul><ul><li>about a friend on on </li></ul><ul><li>Facebook? </li></ul>Photo credit: KarenSJilly, Flickr
  3. 3. Technology is a Tool <ul><li>Just like anything else, a tool is only as good as that ways in which you use it. </li></ul><ul><li>Today, what is the tool? </li></ul><ul><li>Next 2 sessions in March and April focusing on goal oriented uses of this tool for your organization. </li></ul>
  4. 4. Communication Revolution <ul><li>Social Media is fundamentally changing the way people </li></ul><ul><li>relate to one another, and provides not just new </li></ul><ul><li>opportunities, but new norms for relationship building and </li></ul><ul><li>doing business. </li></ul>Volume Immediacy, medium Volume, Viral, and Personal
  5. 5. New Perspective on the 80/20 Rule <ul><li>80/20 Rule example: 80% of your fundraising comes from 20% of the wealthiest donors. </li></ul><ul><li>New Perspective: 80% of your message is distributed through 20% of your most connected constituents. </li></ul><ul><li>Connect with the well-connected! Leverage their networks and trust. </li></ul>
  6. 6. What Is Social Media? <ul><li>The Term “Social Media” refers to online tools (web sites) that depend </li></ul><ul><li>on user contributions and interactions between people to build shared </li></ul><ul><li>meaning and value. It is: </li></ul><ul><li>Participatory : It blurs the line between media and audience. </li></ul><ul><li>Open and Democratic: Everyone has a voice. For this reason content is seen as authentic and trustworthy, coming from a trusted person . </li></ul><ul><li>Conversational: Two (or more) way conversation between people rather than one-directional broadcast from an institution . </li></ul><ul><li>Communal: Supports formation, growth and strength of communities around a particular shared interest. </li></ul><ul><li>Connected: Thrives on being connected, making use of links to other sites, resources and people, rather than being territorial and proprietary. Facebook is especially successful because it is so “sticky”, meaning users come back to the site frequently. </li></ul>
  7. 7. Facebook Wall <ul><li>Running update of your actions. </li></ul><ul><li>Comments on your status updates. </li></ul><ul><li>Friends can “write” on your wall. </li></ul>
  8. 8. News Feed <ul><li>Running feed of info about and by your friends </li></ul><ul><li>Status updates, with comments </li></ul><ul><li>Photos/videos posted </li></ul><ul><li>Connections made </li></ul><ul><li>Notes/links shared </li></ul><ul><li>Actions taken, e.g. “Lisa just joined the group Beth Israel Preschool” </li></ul>
  9. 9. Increasing Depth of Connections <ul><li>The strength of social media is that is marries the power of the technology with real human needs, instincts and behaviors; </li></ul><ul><ul><li>We want to express ourselves; </li></ul></ul><ul><ul><li>We want to be heard; </li></ul></ul><ul><ul><li>We want to connect with other people; </li></ul></ul><ul><ul><li>We want to collaborate; </li></ul></ul><ul><ul><li>We want to be productive; </li></ul></ul><ul><ul><li>We want to be reflective; </li></ul></ul><ul><ul><li>We want to trust those we connect with; </li></ul></ul><ul><ul><li>We want to feel in control; </li></ul></ul><ul><ul><li>This is not (just) about frivolous time-wasting </li></ul></ul>
  10. 10. Social Capital <ul><li>Social Capital is the value of the connections between and among social networks for increasing productivity, spreading information, and locating desired resources. </li></ul><ul><li>Examples to share? </li></ul>
  11. 11. Ambient Awareness <ul><li>See NYTimes Article “Brave New World of Digital Intimacy” Sept 7, 2008 </li></ul><ul><li>Small bits of information add up to a stronger relationship </li></ul><ul><li>Implications for community building, staff relationships, team cohesion, board engagement, volunteer and donor recruitment and engagement, etc. </li></ul><ul><li>If you are in the business of relationship building, this is one of your most powerful tools. </li></ul>
  12. 12. Strengthening Relationships <ul><li>Making connections </li></ul><ul><li>Learning about milestones </li></ul><ul><li>Overcoming the small talk when you are in person </li></ul><ul><li>Open pipeline for awareness and communication </li></ul>
  13. 13. Connections Over Time and Space <ul><li>Facebook: Camp Alumni Group </li></ul><ul><li>Alum initiated and virally spread - 175 members </li></ul><ul><li>Reconnected with dozens of people </li></ul><ul><li>Thanksgiving events organized </li></ul><ul><li>908 photo, 3 video and 70 text posts </li></ul>
  14. 14. Strong Relationships = Stronger Community <ul><li>Social Network Analysis: 2 kinds of networking </li></ul>Bonding: Strengthening the ties within a defined community by increasing the connections among and between all members, and the social capital exchanged. Black lines: existing bonds. Green lines: new bonds Created through social capital and tools like Facebook To establish the connections and open communication <ul><li>Bridging: establishing </li></ul><ul><li>connections between </li></ul><ul><li>communities. </li></ul><ul><li>Implications: </li></ul><ul><li>Outreach </li></ul><ul><li>-Fundraising </li></ul><ul><li>Marketing </li></ul><ul><li>Impact </li></ul><ul><li>Access to resources </li></ul>Examples?
  15. 15. Using Networks Smartly Unaffiliated but strongly connected. Prospective members! Members, but not well connected to the community as a whole. At risk for dropping membership, and good candidates for engagement. These are your 80/20 people: Mavens and Connectors Circle represents current members In general, the thicker the interior network, the stronger the community.
  16. 16. Facebook Groups and Pages <ul><li>More top-down, org initiated/managed </li></ul><ul><li>Become a “fan” of the page </li></ul><ul><li>Good stats reporting on page activity </li></ul><ul><li>Functions as a profile for an org rather than a person </li></ul><ul><li>Actions appear as a news feed </li></ul><ul><li>Searchable in Google </li></ul><ul><li>Bottom-up, often lay organized </li></ul><ul><li>Become a “member” of the group </li></ul><ul><li>Admin can send msgs to members of the group (up to 1200) </li></ul><ul><li>Gathering place for people with similar interests </li></ul>PAGES GROUPS
  17. 17. Groups <ul><li>Info/description </li></ul><ul><li>Members </li></ul><ul><li>Discussion board </li></ul><ul><li>Events </li></ul><ul><li>Wall </li></ul><ul><li>Photos/Video </li></ul>
  18. 18. Pages <ul><li>Wall </li></ul><ul><li>Fans </li></ul><ul><li>Events </li></ul><ul><li>Videos/Photos </li></ul>
  19. 19. Oakland Sinai <ul><li>Main synagogue page </li></ul><ul><li>Gabby as admin </li></ul><ul><li>Connections with current and prospective members </li></ul>
  20. 20. Events <ul><li>Event details </li></ul><ul><li>Send invite to group/fans </li></ul><ul><li>See who’s coming </li></ul><ul><li>Option to share with others </li></ul>