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Social Media and VolunteerismIn a Health Care Context March 23rd, 2011 Presented by Jessica Reynolds,  Director of Communications, Volunteer Toronto
Introduction Introduction Whether managing risk or managing volunteers online, organizations must engage in strategic planning in order to leverage the opportunity social media presents.
Contents In This Presentation ,[object Object]
The Basics
Using Social Media
Discussion / Case Studies,[object Object]
The means by which people are communicating and connectingis changing… Quickly.
[object Object]
Roughly 84% of Canadians  use the internetSource: Internet Global Rankings, 6S media, StatsCan
What percentage of Canadians use social media? A)  0 - 10 B)  10  -25 C)  25 - 50 D)  50 - 75 E)  75 - 100 Submit Clear
Nice guess… 62% of Canadians will use Social Networks in 2011
By 2014, that number will grow to  68% or… 18.4 MILLION people
Believe it or not:
Believe it or not: Boomers are leading the way
Number of years it took different  technologies to reach 50 million people? Radio: 38 TV : 13  Internet:  4
Facebook added 200 million users in 1 year YouTube now holds >1,000,000,000 videos
What does this mean for your organization? How does this impact volunteer recruitment and management?
Top-down, broadcast  style communication  is not enough
Non Profits have  a choice to make
Learn to adapt current  communications techniques and tools…
To engage your community, your volunteers and other stakeholders
Where they are
Or be left behind
Discussion and Questions
Social media is not just a set of tools
flash Real Time Search hashtags Click-throughs Fans Podcasts APIs 2.0 functionality Posts Admins viral videos handles Likes Keywords Track Backs Sites Subscribers FOLLOWERS Links Feeds apps Photos Wikis Tweets Users Blogs Diggs vlogs Tags Groups Metrics Friends Bookmarks UGC Comments Streaming flags Actions Contacts Unique visitors Retweets
Used to broadcast your message
@THEWORLD I  love #Volunteer #Toronto because Volunteering = good Pls RT
But a way to develop your brand But a way to build strong relationships through sharing and finding shared space with strangers
Using key social platforms
If Social Media is so great, what’s stopping everyone?
Time, knowledge, ROI, Strategy, faith in and experience of the tools
But primarily?      Misconceptions.
Social Media tools may be new, but the reason we use them is not. The desire for interaction and community is as old as civilization itself.
Same old game, different packaging.
Social Media allows individuals to connect with other individuals based on shared interests, values, ideas and more.
Communities are now built in spite of geography, not because of it.
By reaching out and connecting authentically, organizations can connect with and grow their relationships with stakeholders, supporters and the general community
Volunteer administrators at all levels have an opportunity to lead in the practice and use of social media.
Social Media is about relationships…
As is Volunteer Management.
In either case, success depends on navigating complex personal relationships
Same old game, different packaging.
Discussion and Questions
What can social media be used for in a volunteer program?
[object Object]
 Event announcements
 Recognition of volunteers
 Promotion of volunteer programs
 To foster engagement
 To further general marketing goals,[object Object]
 Communicate – relate online
Collaborate – work with users
Celebrate – recognize contributions
 Champion – empower users and peers,[object Object]
Before you start, answer: ,[object Object]
Who will do it?
What is our capacity limit?
How do we currently measure our online marketing efforts?,[object Object]
How is success defined?
What is the timeline for achievement?,[object Object]
2.  Audience: ,[object Object]
What are the demographic and psychographic qualities of this group?,[object Object]
3.  Placement: ,[object Object]
What are they doing online?,[object Object]
4.  Content / Key Message: ,[object Object]
How do we communicatethese?,[object Object]
5.  ROI: ,[object Object],	E.g. Funds raised online, visits to website, “likes”, volunteers recruited
Success:  Needs to be tangible and measurable – 20 “likes”, 5% increase in traffic, event RVSPs, Volunteers recruited
Promoting your organization’s volunteer events and program through pictures
Using YouTube to introduce your organization to potential volunteers
Fostering engagement through Twitter

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