Social Media for Healthcare OrganizationsErica Ayotte
Overview of opportunities, strategies, and tactics for social marketing within healthcare settings. Learn how to create a strategy framework, data and strategy points to use with the C-suite, and tactics for Facebook, Twitter, LinkedIn, Google+, Pinterest, Instagram, and YouTube.
Leaders have a strong core of content marketing/education
Cautious experimentation by provider organizations
The Rise of e-Patients
Social Media’s role in patient engagement
Mobile devices impact
Where to we go from here?
Social Media for Healthcare OrganizationsErica Ayotte
Overview of opportunities, strategies, and tactics for social marketing within healthcare settings. Learn how to create a strategy framework, data and strategy points to use with the C-suite, and tactics for Facebook, Twitter, LinkedIn, Google+, Pinterest, Instagram, and YouTube.
Leaders have a strong core of content marketing/education
Cautious experimentation by provider organizations
The Rise of e-Patients
Social Media’s role in patient engagement
Mobile devices impact
Where to we go from here?
Healthcare and Social Media: An overview of how leading healthcare brands are using social media.
Marketers in regulated industries are finding it challenging to leverage the full power of social media and are awaiting guidance on Internet and social media from the FDA. This report is an overview to demonstrate how leading healthcare brands are using social media marketing today.
Web, digital media, and social media initiatives at the Jewish General Hospital.
Web, médias numériques, et initiatives de médias sociaux à l\'Hôpital général juif.
The Healthcare Industry Can No Longer Ignore Social Media
As the healthcare industry continues to constantly change, it is extremely important that healthcare related organizations remain up-to-date and relevant in their industry. Today more than ever, people look to online sources for medical help before even contacting a doctor or other professional source. In fact, more than 40% of consumers say that information found via social media affects the way they deal with their health. Unfortunately, some online sources may not be as reliable as they should be, especially when it comes to someone’s health and wellness. With an influx of healthcare organizations available, finding a way to stand out in the industry can be challenging. Healthcare organizations need to take risks in order to stand out and stay ahead of the game. This is where social media comes in, and here’s why it can no longer be ignored!
Find out why here: https://nowmarketinggroup.com/why-the-healthcare-industry-can-no-longer-ignore-social-media/
Healthcare and Social Media: An overview of how leading healthcare brands are using social media.
Marketers in regulated industries are finding it challenging to leverage the full power of social media and are awaiting guidance on Internet and social media from the FDA. This report is an overview to demonstrate how leading healthcare brands are using social media marketing today.
Web, digital media, and social media initiatives at the Jewish General Hospital.
Web, médias numériques, et initiatives de médias sociaux à l\'Hôpital général juif.
The Healthcare Industry Can No Longer Ignore Social Media
As the healthcare industry continues to constantly change, it is extremely important that healthcare related organizations remain up-to-date and relevant in their industry. Today more than ever, people look to online sources for medical help before even contacting a doctor or other professional source. In fact, more than 40% of consumers say that information found via social media affects the way they deal with their health. Unfortunately, some online sources may not be as reliable as they should be, especially when it comes to someone’s health and wellness. With an influx of healthcare organizations available, finding a way to stand out in the industry can be challenging. Healthcare organizations need to take risks in order to stand out and stay ahead of the game. This is where social media comes in, and here’s why it can no longer be ignored!
Find out why here: https://nowmarketinggroup.com/why-the-healthcare-industry-can-no-longer-ignore-social-media/
The impact of innovation on travel and tourism industries (World Travel Marke...Brian Solis
From the impact of Pokemon Go on Silicon Valley to artificial intelligence, futurist Brian Solis talks to Mathew Parsons of World Travel Market about the future of travel, tourism and hospitality.
The Six Highest Performing B2B Blog Post FormatsBarry Feldman
If your B2B blogging goals include earning social media shares and backlinks to boost your search rankings, this infographic lists the size best approaches.
Each technological age has been marked by a shift in how the industrial platform enables companies to rethink their business processes and create wealth. In the talk I argue that we are limiting our view of what this next industrial/digital age can offer because of how we read, measure and through that perceive the world (how we cherry pick data). Companies are locked in metrics and quantitative measures, data that can fit into a spreadsheet. And by that they see the digital transformation merely as an efficiency tool to the fossil fuel age. But we need to stretch further…
This is the PowerPoint presentation that accompanies Dan Dunlop's social media webinar conducted on October 20, 2009. For more information, visit Dan's blog at http://thehealthcaremarketer.wordpress.com or http://healthcaremarketing.ning.com. For information about Dan's company, Jennings, visit http://www.jenningsco.com.
What is Social Media? What are the steps to strategically use to understand social media? What are examples of successful public health case studies? Get the answers to all of the questions above and more during the HRSA Social Media Webcast!
Successful social strategies for small businessJenn Gleckman
Earlier this month I was asked to present to the local chamber on social media, including strategy considerations along with 5 social sites. Covering all that content in an hour meant that this ended up as an overview presentation directed at small business owners.
2013 Johns Hopkins School of Public Health LectureDouglas Joubert
Course lecture for the Johns Hopkins School of Public Health lecture: A New View: Improving Public Health through Innovative Social and Behavioral Tools and Approaches.
Use the POST Method (People, Objectives, Strategies, Technologies) for creating and deploying social media in healthcare professional education and continuing medical education. Presentation includes free social media tools and step-wise approach for strategically planning your social media presence.
Social media has undoubtedly changed the way we interact and communicate with each other. People can now connect with one other more easily and become closer than they ever have. It is one of the most popular modes of communication right now and is becoming more and more popular. Social media can help you convey ideas, material, news, information, etc. more rapidly. In this post, we'll examine a few writings that address the advantages, disadvantages, and importance of social networking.
2. Social Media (SoMe)
Definition of SOCIAL MEDIA
forms of electronic communication
through which users create online
communities to share information,
ideas, personal messages, and
other content
3. Why Social Media is Important
Facebook Statistics 2012:
An average Facebook user has 130
friends and likes 80 pages
56% of consumer say that they are more likely
recommend a brand after becoming a fan
Each week on Facebook more than 3.5
billion pieces of content are shared
4. Why Social Media is Important
Twitter Statistics 2012:
34% of marketers have generated leads
using Twitter
55% of Twitter users access the platform
via their mobile
5. Why Social Media is Important
General Social Media Statistics 2012:
20% of Google searches each day have
never been searched for before
Out of the 6 billion people on the
planet 4.8 billion have a mobile and
only 4.2 billion own a toothbrush
6. How We Use Social: Highlights
from the Social Media Report 2012
Mobile web usage has increased
Social apps are particularly popular
Computers most often
7. Social networking dominates our
online activity
Social networks still dominate internet
usage
Facebook dominates that
8. The top social networks are the
usual suspects, but others are closing in
Facebook still tops social networks as the
most used
Second is Blogger
Twitter is now the third biggest social
network, up 13% from the previous year
9. We use social networking sites
everywhere, all the time
People aged 25-34 are most likely to use social
media in the office, with over half saying they do so
Nearly a third of 18-24 year-olds use social media in
the bathroom
10. We use social networking sites
everywhere, all the time
It’s easy to see why we love social
media!
11. HPW SoMe OBJECTIVES
Create community within HPW student
population
Promote HPW projects, programs, initiatives
Enhance relationship between Health
Promotion Major & Stevens Point community
Build awareness of HPW major
13. Questions we will address
Who will manage the site?
What content will be shared?
Who will post content?
How much time will it take?
How much money will it cost?
How will results be assessed and
communicated?
14. Who are we trying to reach?
Current students
Community members
Prospective students
15. Where will content come from?
Upcoming events
Health sources such as NHI & CDC
Student accomplishments
National Wellness Institute-Student
Chapter
16. Posts will consist of…
Activities and events within HPW program
New additions, faculty, clubs, etc.
HPW alumni “tell-all’s”
Major due dates, reminders
19. Staff & Training
Community practicum faculty member -
Manager
HPW Practicum students: 2-semester
commitment
For additional discussion or clarification,
CPS marketing specialist, Eva Donahoo,
will share resources required to manage
central social media efforts, and provide
examples from selected units
experiencing success
20. Who will be posting?
Practicum students under the direction of
the faculty community manager
How often?
Postings will occur at least twice per
week.
21. Content posted to Facebook
page will be proactively managed
Postings will not appear on the HPW
Facebook page until they’ve been
reviewed by a practicum student.
Facebook activity log will be reviewed
daily.
22. Best Practices using SoMe
UWSP SoMe administrators and those
assisting with posting:
Social Media Best Practices.pdf
