The document discusses the implications of social media for synagogues. It notes that social media is participatory, open, conversational, and helps build communities. It provides tips for synagogues to use social media strategically including listening on Facebook, engaging on Twitter, crowdsourcing content, and finding where target audiences interact online. The key is for synagogues to understand their goals and choose appropriate technologies and strategies to achieve community building objectives.

1. The Commandments of Social Media: Facebook, Twitter and Social Media’s Implications for the Synagogues Presented by Lisa Colton, Founder & President Darim Online [email_address] 434.977.1170

2. COMMUNICATIONS REVOLUTION

3. COMMUNICATIONS REVOLUTION

4. Use Networks Smartly Unaffiliated but strongly connected. Prospective members! Affiliated, but not well connected to the community as a whole. At risk for dropping dropping out at key moments, & good focus for engagement. These are your 80/20 people: Mavens and Connectors More effective at Expanding our Reach than the “ institution”. Circle represents current “community”, the tight(er) inner network. In general, the thicker the interior network, the stronger the community.

5. Characteristics of Social Media Participatory : It blurs the line between producer and consumer, media and audience. Open and Democratic: It encourages voting, comments and the sharing of information. For this reason it is seen as authentic and trustworthy . Conversational: Two (or more) way conversation rather than one-directional broadcast. Is personal , specific, and engaging. Communal: Supports formation, growth & strength of communities around a particular shared interest. Connected: Thrives on being connected , rather than being territorial and proprietary.

6. LISTENING with FACEBOOK Source: Flickr user andyadontstop

7. Facebook www.facebook.com/templeisrael Take advantage of tools Participation

8. Open Your Ears Temple Israel, Memphis Facebook Page

9. Open Your Ears Temple Israel, Memphis Facebook Page

10. Open Your Ears Temple Sinai, Oakland, CA

11. See NYTimes Article “Brave New World of Digital Intimacy” Sept 7, 2008 JewPoint0.org blog post, including link to the article: http://bit.ly/MqtCw “ Right now is the largest increase in expressive capability in human history.” - Clay Shirky on TED Ambient Awareness

12. #1 Social media is continuing to evolve. Fast. ENGAGING with TWITTER

13. Voice: Sixth & I Synagogue in DC

14. Twitter Basics

15. A Person, Not Just A Brand

16. Authenticity buys attention How can you make your work personal? Social Means: Make It Human

17. Real Life Example

18. Social Capital is the value of the connections between and among social networks for increasing productivity, spreading information, and locating desired resources. Content should be newsworthy, unique, controversial, timely immediately useful and/or funny. 1:12 or 1:20 ratio Social Content is Social Capital

19. CBI Preschool Share what’s going on inside with interested parties outside Reinforce learning at home Demonstrate value beyond the obvious Embed video Beth Israel, VA: Preschool Blog

20. Examples: CNN iReport Tags in Flickr, blogs, Youtube Crowdsource by asking questions (learn, connect, engage, respond) Guest bloggers Hashtags on Twitter Invite User Generated Content

21. Find places where your target audience goes. Participate in the conversation. Add value, educate, include links. Use your “listening” to identify these places. Unofficial Outposts

22. It’s a Tool Success of the tool is if it helps you achieve your goals. Thus, critical to know your goals and then determine which tool(s) to used in which ways.

23. PEOPLE: Identify audience(s) Understand their technographics profile OBJECTIVES What are you goals and objectives for this audience? Listening to needs, energizing alumni, connecting like minded people… What is the STRATEGY to reach these goals? A plan (with room to grow) Implications of the plan (privacy policies, training, etc.) Who is in charge? Who is participating? How to evaluate vendors/products Determine the specifics of the TECHNOLOGIES you’ll use. Implement, measure, refine! Thinking Strategically: POST

24. Community Building Source: Flickr user JYRO

25. Community Building Source: Flickr user Rick Neves

26. Community Building Source: Flickr user divemasterking2000

27. Stay nimble - Change will continue Know what you want to measure and how you’ll know if you’re successful Think about staffing and guidelines Address your whole culture, not just marketing & Fundraising. FINAL THOUGHTS

28. John Fitch’s Steam Engine

29. John Fitch’s Steam Engine

30. IT’S NOT ABOUT TECHNOLOGY