Strategy Session for TBA
•Download as PPTX, PDF•
0 likes•596 views
This document outlines strategies for non-profit organizations to use social media effectively. It discusses four key strategies: 1) Participating with people directly through interaction and engagement; 2) Using content to serve and inform stakeholders; 3) Engaging influencers on their terms by embracing advocates; 4) Empowering stakeholders through crowdsourcing while recognizing it requires work. The strategies aim to help non-profits achieve their goals through differentiated social media approaches.
More Related Content
Similar to Strategy Session for TBA
Similar to Strategy Session for TBA (8)
More from Geoff Livingston
More from Geoff Livingston (20)
Recently uploaded
Recently uploaded (20)
Strategy Session for TBA
- 1. Social Media Strategy for NPOs Based on Geoff Livingston’s forthcoming book, Welcome to the Fifth Estate 1 (c) 2010 Zoetica, LLC. http://zoeticamedia.com
- 2. Strategies Achieve Goals 2 (c) Zoetica, LLC. http://zoeticamedia.com
- 3. Marketing and Fundraising Requires Differentiation (c) Zoetica, LLC. http://zoeticamedia.com 3
- 4. What Differentiates Social Entrepreneurs Commitment to change the world Unique entrepreneurial vision on how to affect the change Solution carves a unique niche Financially sustainable while delivering actual social change (c) Zoetica, LLC. http://zoeticamedia.com 4
- 5. AshokaChangemakers Experience (c) Zoetica, LLC. http://zoeticamedia.com 5
- 6. Exercise: How Are You Different? 6
- 7. Woolly Separates Itself in DC (c) Zoetica, LLC. http://zoeticamedia.com 7
- 8. Strategy 1: Participation w/ People 8 (c) Zoetica, LLC. http://zoeticamedia.com
- 9. The End of Siloed Approaches 9 (c) Zoetica, LLC. http://zoeticamedia.com
- 10. Direct Interaction & Engagement 10 (c) Zoetica, LLC. http://zoeticamedia.com
- 11. Strategy 2: Use Content to Serve 11 (c) Zoetica, LLC. http://zoeticamedia.com
- 12. Social Media Inform/Engage Stakeholders 12 (c) Zoetica, LLC. http://zoeticamedia.com
- 13. Use Social Networks to Bring Them Home 13 (c) Zoetica, LLC. http://zoeticamedia.com
- 14. Strategy 3: Engage Influencers 14 (c) Zoetica, LLC. http://zoeticamedia.com
- 15. Engaging On Their Terms 15 (c) Zoetica, LLC. http://zoeticamedia.com
- 16. Embrace Free Agents 16 (c) Zoetica, LLC. http://zoeticamedia.com
- 17. Strategy 4: Empowerment 17 (c) Zoetica, LLC. http://zoeticamedia.com
- 18. Empowerment and Crowdsourcing 18 (c) Zoetica, LLC. http://zoeticamedia.com
- 19. Crowdsourcing Can Be Fun, But Requires Work 19 (c) Zoetica, LLC. http://zoeticamedia.com
- 20. Tactical Engagement: It’s the People! 20 (c) Zoetica, LLC. http://zoeticamedia.com
- 21. Exercise: What Strategy Will Deliver the Right Results? 21
- 22. Measure and Adapt 22 (c) Zoetica, LLC. http://zoeticamedia.com
- 23. Prepare for Fluid Movement Over Time 23 (c) Zoetica, LLC. http://zoeticamedia.com
- 24. Questions? February 15, 2011 Social Media, a Duel Edged Sword 24
Editor's Notes
- How do investors make smart choices without data or measuring tools? Answer: They can't. So the Acumen Fund, led by CEO Jacqueline Novogratz, is launching Pulse, its portfolio data management system for donors and philanthropic investors. Developed with Google engineers' pro bono support, Pulse standardizes social and financial metrics, allowing donors to compare the impact of different projects they support -- say, the $1 million for mosquito nets versus the $1 million for a clean-water project. "If what we are doing is a real innovation in philanthropy and development assistance, then we should have evidence," CIO Brian Trelstad explained in the MIT journal Innovations. The second phase of Pulse, launching in July 2009, will pool data across institutions, allowing an unprecedented level of comparison.
- Lessons from Bill McKinnon articles
- MOMA Example