(march 2010) Presentation at the 2010 Illinois Senior Corps Conference. Introduced the various non-profit channels along with examples of how social media can help in the various complex subtleties related to volunteer management: from recruiting to engaging long-term relationships.

1. Title Social Media and Volunteerism: Creating Collaborations {photo: barnaby Jones/flickr.com}

2. Intro A Quick Intro http://www. linkedin .com/in/ shrikhande

3. SM Poll What is Social Media? & A Snap Poll How many of you are active on: Blogs Facebook Twitter YouTube LinkedIn {background: @adamplitt}

4. Why volunteer Why Do People Volunteer?

9. Social media Landscape {photo: Fred Cavazza/flickr.com}

10. SM Traffic 75% of Global Internet population visit social networks Visiting social networks is fourth-most popular activity after personal email Nielsen’s Global Faces & Networked Places 2009 Is Social Media Relevant?

11. Facebook-Stats The Numbers More than 400 million users Not a young site anymore, older demographics growing at much faster rate 50% of active users log on every day More than 1.5 million local businesses have active Pages on Facebook --------- Sharing jumps on weekends* *Dan Zarella

12. Twitter Stats The Numbers 72.5% of users joined since January 2009 93.6% users have less than 100 followers, 92.4% follow less than 100 5% account for 75% of activity More than 50% updates are published through tools ----------------------- Tie in with Google for Real-Time Search To increase retweets post less, use positive and “social language” * *Dan Zarella

13. YouTube Stats The Numbers Reached 100 million viewers in 2009 14.8 billion videos viewed in January 2009 alone Approximately 43 percent of the online video market share Video search results displayed on Google first page -------- Non-profit Channel delivers resources with overlay YouTube Video Volunteers can help with production Integration: Videos help Facebook sharing* *Dan Zarella

14. LinkedIn Stats The Numbers 50 million members worldwide 11m in Europe and 3m in India The “Facebook” of Professional Networking ---------- Status Tool helps to update network Recommendations highlight expertise Promote Organization

15. Blog Stats The Numbers 133,000,000 – blogs indexed since 2002 900,000 – average number of blog posts/day 77% - active Internet users who read blogs 81 - languages represented in the blogosphere ---------- Address subjects in-depth Cover a broad range of subjects Utilize Categories/Tags to organize content Blogging

16. Pluginto So How Do You Plug Into This HUGE Opportunity? {photo: James Cridland /flickr.com}

17. Spaghetti-1 Is Social Media a tangle for you? {photo: poluz /flickr.com}

18. SM_Whiteboard Is this Helpful? {photo: birgerking /flickr.com}

19. Tools vs Strategy {photo: Intersection Consulting /flickr.com}

20. Strategy Framework {photo: Intersection Consulting /flickr.com}

21. It is Social ATTENTION ! It is SOCIAL Media

22. Newsstand If this is your approach to Social Media…. {photo: Mr Noded/flickr.com}

23. Megaphone … you will be perceived as this…. {photo: djfoobarmatt /flickr.com}

24. Target this ..when it should be this. {photo: several bees /flickr.com}

29. Event Announce - Facebook Event Announcements

30. Event Annoucement - Facebook Event Announcements

31. Recruit Call - Blog Call for Recruits

32. Recruit Call - YouTube Call for Recruits

33. Recruit Call - Twitter Call for Recruits

34. Recognition-Facebook Recognition

37. Engagement-Facebook Foster Engagements: Facebook

38. Engage-Off-topic-facebook Foster Engagement: Off-topic

39. Engage-Off-topic-facebbok Foster Engagement: Off-topic

40. Engage-Vol Post Foster Engagement: Volunteer Posts

41. Engage-Vol Post Twitter Foster Engagement: Volunteer Posts

42. Engage-Involve Foster Engagement: Involve

43. This presentation {photo: popfatticus/flickr.com} This presentation: A product of Social Media

44. Questions {photo: oberazzi/flickr.com}

45. Thank You {photo: psd/flickr.com}