SlideShare a Scribd company logo
Face, Tweet, Link Your Way to a True Social “ROI”: Social Media, Grantmaking & Measurement Council on Foundations April 11, 2011
Session Participants ,[object Object],[object Object],[object Object],[object Object],[object Object],Please use Twitter hashtags:  #fundertech, #2011 annual, #COF  View Beth Kanter’s presentation slides and the instant polling results: http://zerodivide.org/social_media_and_measurement
Laura Efurd, ZeroDivide
Social Media – Political Change
Social Media - Humanitarian Aid & Human Rights u·sha·hi·di  [oo-shah- hee -dee] -  A Swahili word which means "testimony".
Social Media – Saving Lives
What is the ROI on Social Media? New funder survey on technology-related grantmaking: http://zerodivide.org/funder_report
Beth Kanter – Nonprofits, Social Media & ROI View Beth’s presentation via SlideShare at: http://zerodivide.org/social_media_and_measurement
Kathy Reich, David and Lucile Packard Foundation
Packard’s Social Media Learning Lab http://www.bethkanter.org/networked-nonprofit-lab/
Packard’s Organizational Effectiveness Wiki http://packard-foundation-oe.wikispaces.com/home
Steve Downs, Robert Wood Johnson Foundation
Foundation/Nonprofit Social/Mobile  ROI Research Council on Foundations April 2011 Jeffrey Pryor, Ed.D. Alexandra Mitchell, MPA
How do people become involved, make decisions, step across the threshold? Or, what can we learn from Lady Gaga? Pathfinder Solutions Supporting the future of philanthropy through engagement, talent development, research, technology and training
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Social Media Cohort: 35 orgs, incl. 3 Community Fdns
Social Media Cohort – Anschutz Family Foundation Community Health & Disability Youth and Education Arts & Culture International Relief Environment
Social Media Cohort ROI -  4 Month Snapshot  # 501c3 Organizations 22 active in cohort ($200K-$60M) # Campaigns 36 (1.6 per organization) Total $’s $568,148  # Donors 3355 new donors Avg/Campaign $15,781 per campaign Avg $/Donor $177/donor % 1 st  Time Web/SM Campaign 60% involved for 1 st  time  % Increase in FB Fans 5 - 60% lift % Increase in Twitter Followers 0 - 40% lift Overall Cohort $$ ROI 4.5 x Initial Investment for Platform*
Haiti Partners:  One Micro Campaign Education Prevents Cholera Campaign ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Brooklyn Community Foundation Award winning community ENGAGEMENT through Crowdsourcing Wilmer Shields Rich Award Winner for Excellence in Communications
TEXT2PLEDGE : MOUNTAIN FIRE FUND Combining Web and Mobile 52% Conversion $3,310 $ Pledged $16 Avg. $ Pledged $2,518 $ Donations $26 Avg. $ Donations $221 $ Pledged/Minute $101 $ Donated/Minute
Early Findings ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Mobile
[object Object],[object Object],[object Object],[object Object],[object Object],What’s Looking Promising
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Thank You for your Participation!

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Cof11 ppt data_final

  • 1. Face, Tweet, Link Your Way to a True Social “ROI”: Social Media, Grantmaking & Measurement Council on Foundations April 11, 2011
  • 2.
  • 4. Social Media – Political Change
  • 5. Social Media - Humanitarian Aid & Human Rights u·sha·hi·di [oo-shah- hee -dee] - A Swahili word which means "testimony".
  • 6. Social Media – Saving Lives
  • 7. What is the ROI on Social Media? New funder survey on technology-related grantmaking: http://zerodivide.org/funder_report
  • 8. Beth Kanter – Nonprofits, Social Media & ROI View Beth’s presentation via SlideShare at: http://zerodivide.org/social_media_and_measurement
  • 9. Kathy Reich, David and Lucile Packard Foundation
  • 10. Packard’s Social Media Learning Lab http://www.bethkanter.org/networked-nonprofit-lab/
  • 11. Packard’s Organizational Effectiveness Wiki http://packard-foundation-oe.wikispaces.com/home
  • 12. Steve Downs, Robert Wood Johnson Foundation
  • 13. Foundation/Nonprofit Social/Mobile ROI Research Council on Foundations April 2011 Jeffrey Pryor, Ed.D. Alexandra Mitchell, MPA
  • 14. How do people become involved, make decisions, step across the threshold? Or, what can we learn from Lady Gaga? Pathfinder Solutions Supporting the future of philanthropy through engagement, talent development, research, technology and training
  • 15.
  • 16. Social Media Cohort – Anschutz Family Foundation Community Health & Disability Youth and Education Arts & Culture International Relief Environment
  • 17. Social Media Cohort ROI - 4 Month Snapshot # 501c3 Organizations 22 active in cohort ($200K-$60M) # Campaigns 36 (1.6 per organization) Total $’s $568,148 # Donors 3355 new donors Avg/Campaign $15,781 per campaign Avg $/Donor $177/donor % 1 st Time Web/SM Campaign 60% involved for 1 st time % Increase in FB Fans 5 - 60% lift % Increase in Twitter Followers 0 - 40% lift Overall Cohort $$ ROI 4.5 x Initial Investment for Platform*
  • 18.
  • 19.
  • 20. TEXT2PLEDGE : MOUNTAIN FIRE FUND Combining Web and Mobile 52% Conversion $3,310 $ Pledged $16 Avg. $ Pledged $2,518 $ Donations $26 Avg. $ Donations $221 $ Pledged/Minute $101 $ Donated/Minute
  • 21.
  • 22.
  • 23.