NCNG Social Media Webinar 3.24.10

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Triangle Community Foundation's use of social media presented at NC Network of Grantmakers webinar 3.24.10

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NCNG Social Media Webinar 3.24.10

  1. 1. To Facebook or Not to Facebook? One Foundation’s Experience with Social Media NC Network of Grantmakers Webinar March 24, 2010
  2. 2. <ul><li>Robyn Fehrman </li></ul><ul><li>Community Program Officer </li></ul><ul><li>Triangle Community Foundation </li></ul><ul><li>(919) 474-8370 x. 128 </li></ul><ul><li>[email_address] </li></ul>About Me
  3. 3. <ul><li>Introduction to TCF </li></ul><ul><li>Social Media Overview </li></ul><ul><li>Our Story </li></ul><ul><li>Lessons Learned – and still learning! </li></ul>Agenda
  4. 4. Introduction to TCF <ul><li>26 year old community foundation </li></ul><ul><li>Largest general funder in the Triangle </li></ul><ul><li>Assets: ~$135 million </li></ul><ul><li>Grantmaking: ~$15 million </li></ul><ul><li>Staff: 16 + interns </li></ul>
  5. 5. What is social media? “ Using the internet to instantly collaborate, share information, and have a conversation about ideas and causes that we care about.” - Beth Kanter, Beth’s Blog, beth.typepad.com
  6. 6. Benefits of social media <ul><li>Raise awareness </li></ul><ul><li>Improve service </li></ul><ul><li>Build relationships </li></ul><ul><li>Recruit volunteers </li></ul><ul><li>Solicit program ideas </li></ul><ul><li>Turn web visits into advocates, donors </li></ul><ul><li>Increase web traffic </li></ul><ul><li>Steady stream of content </li></ul><ul><li>Information spreads quickly </li></ul><ul><li>Expand your reach </li></ul><ul><li>Paula Jones, NC Center for Nonprofits </li></ul>
  7. 7. Beware the Bandwagon <ul><li>What do you want to achieve? </li></ul><ul><li>How does it fit into communication strategy? </li></ul><ul><li>Who is your audience? </li></ul><ul><li>Who will be responsible? </li></ul><ul><li>Is there a need for organizational policies? </li></ul><ul><li>What metrics to collect? </li></ul>www.flickr.com/photos/matthamm Paula Jones, NC Center for Nonprofits
  8. 8. Needs first, then tools Paula Jones, NC Center for Nonprofits
  9. 10. Listen. Engage. Create. Harish Rao, NCNG Annual Meeting 2010
  10. 11. If only we had known all of this when…
  11. 12. <ul><li>Increase giving by connecting our region </li></ul><ul><li>Communicate transparently </li></ul><ul><li>Build grantee capacity </li></ul><ul><li>Embrace experimentation </li></ul>Our Story
  12. 14. Triangle Gives Back <ul><li>Learn about giving in the Triangle </li></ul><ul><li>Join a community of online givers </li></ul><ul><li>Connect with causes you care about </li></ul><ul><li>Find ways to give time, talent, treasure </li></ul>www.TriangleGivesBack.org
  13. 17. Facebook <ul><li>Drive traffic to sites </li></ul><ul><li>Publicize opportunities </li></ul><ul><li>Communicate impact </li></ul><ul><li>Engage stakeholders </li></ul>www.facebook.com/trianglecf www.facebook.com/triangle.back
  14. 19. Twitter <ul><li>Drive traffic to sites </li></ul><ul><li>Publicize opportunities </li></ul><ul><li>Communicate impact </li></ul><ul><li>Engage stakeholders </li></ul><ul><li>Give personality to Foundation </li></ul>www.twitter.com/TriComFdn www.twitter.com/TriangleGives
  15. 21. Blog <ul><li>President’s point of view </li></ul><ul><li>Redefine philanthropy </li></ul><ul><li>Vast array of Foundation activities </li></ul>www.philanthrospeak.com
  16. 23. YouTube <ul><li>Communicate visually </li></ul><ul><li>Share grantee impact </li></ul><ul><li>Build capacity </li></ul>www.youtube.com/trianglcf
  17. 25. <ul><li>If you build it, they won’t just come </li></ul><ul><li>Work as a team </li></ul><ul><li>Aggregate & cross post </li></ul><ul><li>Embrace dialogue </li></ul><ul><li>Experiment & see what happens </li></ul>Lessons
  18. 26. Your thoughts?
  19. 27. Resources <ul><li>Social Media: 6 Tips to Start – http://tinyurl.com/ngqvdf </li></ul><ul><li>Beth’s Blog – http://beth.typepad.com </li></ul><ul><li>Using Facebook for Your Nonprofit, TechSoup – http://www.techsoup.org/community/facebook/index/crm </li></ul><ul><li>Time Saving Social Networking Strategy - http://tw0.us/8Y4 </li></ul><ul><li>John S. and James L. Knight Foundation Media Learning Seminar - http://www.informationneeds.org/media-learning-seminar </li></ul>

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