And, at the end of the day, you’ll want your people to take action, which is what Obama wanted voters to do. He wanted them to vote – and to vote for him.It’s the same thing when it comes to Association work. We want our members and potential members to get involved. So it’s critical for you, as leaders, to make an ask – and ask that’s realistic.For example, right now, we’re dealing with the Fiscal Cliff. And NEA is asking members to take action by contacting their members of Congress to prevent these deep, across the board cuts. The campaign of “Kids, Not Cuts” is featured prominently on the NEA website, which then takes you to one of our micro sites, EdVotes, which is where folks can take action and share stories of how this is going to impact them. It’s also being pushed out via twitter, using right hashtags, which I’ll explain a little later. So our goal is to push out relevant information that engages our members, and we’re asking them to tell us their story and contact their members of Congress. And this is what social media is about, from raising millions of dollars for a presidential election to toppling long-existing governments, as we saw in Eygpt. Social media is not going anywhere. [NEXT SLIDE]: Examples of positive use
Use it for…#1: Getting the word out#2: Publicizing events#3: Enabling members to share information #4: Encouraging members to talk with each other#5: Getting your members more engaged#6: Measuring your effectiveness
67% of online adults use a social networking site, representing more than half of the entire adult population in the U.S.Young people are the heaviest users of social networking sites (SNS), and Facebook is still the dominant platform. But other sites attract a wider variety of demographic groups.
Text messagingThe mobile phone is changing how we do things. People are on the phone, but they’re not making phone calls! When it comes to text messages, they’re very similar to tweets. You have 160 characters or less to get one message across. Consider using text messages when: 1) There is urgency to a message; 2) You want to drive massive turnout; and 3) Make direct contact with someone. % of cell owners64% send photo or video60% (of Twitter users) access Twitter55% access social net. site30% watch a video 11% have purchased a product11% charitable donation by text
It’s like when the telegraph wire was laid across the Atlantic.
This was important because this was a tweet. They had been trying to get the media to pay attention – sometimes you’ll send the media a news release and it can sit in water…a football player tweeted about “I’m proud to be a union worker support WI workers…and get out the vote..” He put the hashtag and asked people to retweet…when contructing a good msg make sure you’re using the right hashtags…so…someone retweeted him…another nfl player retwetted, started to spread because once nfl players got involved…then it became a story.
Another example --- it allows people to be a part of the conversation.
DO’S AND DON’TS OF SOCIAL MEDIADon’t join inappropriate sites or unprofessional sites. And also consider that perception is reality. So, if you’re on a site that supports merit pay or vouchers, it may be perceived as your endorsement. Do consider whether you can accomplish your purposes by just observing a group’s activity rather than becoming a member. DO’S AND DON’TS OF SOCIAL MEDIADon’t use fowl language, but also do monitor comments that are posted to your page. Delete any with inappropriate language or content. Do Monitor your friends’ Facebook photographs. If someone “tags” you in an inappropriate photograph, remove the tag and ask that the photo be taken down.
Do set up a google alert for your name, organization and your top issues. This will do three things: 1) you may not get as blind sided from a story that is out there or an issue that’s brewing; 2) because you’re talking about your top issues … then…if that’s your platform then that’s your content so you can easily tweet or post on FB, using the @-mentions of the newspaper or reporter; plus, the appropriate hashtags.What this allows you to do is stay current on topics. Also, we often find ourselves stuck on what to say, this can help you find information in a timely fashion.
DC WIP Campaign School Social-Media
Using Digital &
In Today’s Session …
Today’s Digital & Social Media Landscape
Who set the Gold Standard for Effective Use of Social Media?
Effective Use of Social Media
Who is Using Social Media?
Social Media Tools
Recording and Sharing
Do’s and Don’ts of Social Media
And now… some fun homework…or before you leave…
Twitter is like your personal newsfeed – follow people
you trust to share factual, interesting or funny
Verify any articles that you decide to retweet – never
retweet something if you haven’t read it or viewed it.
Lists on Twitter are like sections in a newspaper – set
them up by topic or interest
Use your Twitter lists with other applications to curate
Don’ts of Social Media
Recognize that everything you write or receive on a social
media site is public.
“Can U say wasted?”
“Drinking and partying is my life.”
“I’m gonna be a high school
English teacher one day.”
Do’s & Don’ts of Social Media
Don’t: Join groups that may be considered unprofessional or
inappropriate, and leave any such group that you are already
a member of. Your participation in some online groups could
be seen to indicate that you endorse their views.
Do consider whether you can accomplish your purposes by
just observing a group’s activity rather than becoming a
Don’t use fowl language, but also do monitor comments that
are posted to your page. Delete any with inappropriate
language or content.
Do Monitor your friends’ Facebook photographs. If someone
“tags” you in an inappropriate photograph, remove the tag
and ask that the photo be taken down.
Don’t post: Any negative information about anyone. It will
come back to haunt you!
Assume you will have
social media missteps
and be prepared
(ahead of time) to deal
Do of Social Media
Do: Set up a “google alert” for your name, your
organization, and your top issues.
Interactive Guide to Success
And now… some fun
homework…or before you leave…
Pick a tool (Facebook, Twitter, etc.) and identify three steps to
improve it, or try something new (example: update Facebook
List ways you can recruit others to your social media efforts
(friends, neighbors, elected leaders, voters, potential voters)
Exchange your personal and political social media properties
and experiences with others at your table. Like, follow and
Friend and follow DC Women in Politics on Facebook and
Sign-up at www.DCWomeninPolitics.org
Step-by-Step Guide to your Social Media Success.
Planning Steps to consider prior to launching.
The NonProfit Social Media Decision Guide
How to Use Twitter for Business: An Introductory Guide
100 Social Media, Mobile and Internet Statistics for 2012 (March)
Maddie Grant, CAE
Chief Social Media Strategist
Chief Social Media Marketer