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DC WIP Campaign School Social-Media

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Using Digital & Social Media to Engage Community Members/Voters

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DC WIP Campaign School Social-Media

  1. 1. Using Digital & Social Media to Engage Community Members/Voters Presented by Lorraine Wilson DC WIP
  2. 2. In Today’s Session … 1. 2. 3. 4. 5. 6. 7. 8. 9. 10. Today’s Digital & Social Media Landscape Who set the Gold Standard for Effective Use of Social Media? Effective Use of Social Media Who is Using Social Media? Social Media Tools Recording and Sharing Do’s and Don’ts of Social Media And now… some fun homework…or before you leave… Resources Acknowledgements
  3. 3. Today’s Digital & Social Media Landscape
  4. 4. Who set the Gold Standard for Effective Use of Social Media?
  5. 5. In Politics: Who Uses Social Media?
  6. 6. Social Media and Political Action
  7. 7. Mobile Politics
  8. 8. Sources of Campaign News
  9. 9. 10 Effective Use of Social Media 10/18/2013
  10. 10. Effective Use of Social Media Add Value
  11. 11. Effective Use of Social Media Engage Your Audience
  12. 12. Effective Use of Social Media Inspire Action
  13. 13. Who is Using Social Media?
  14. 14. From Convio: SOCIAL-SAVVY PEER-TO-PEER EVENTS: Quick-Start Guide
  15. 15. Digital Revolution 2: How many adults use Social Media?
  16. 16. 88% of US Adults Have a Cell Phone 46% own “smartphones”
  17. 17. 19 The Heart of the New Economy is Mobile 10/18/2013
  18. 18. Consequences for information ecosystem Any device Anywhere Place Alone together Presence Any time
  19. 19. 21 10/18/2013 Social Media Tools
  20. 20. 22 Facebook Pages http://www.facebook.com/DcWomenInPolitics 10/18/2013
  21. 21. http://twitter.com/dcwomen_politcs Twitter     Twitter is like your personal newsfeed – follow people you trust to share factual, interesting or funny information. Verify any articles that you decide to retweet – never retweet something if you haven’t read it or viewed it. Lists on Twitter are like sections in a newspaper – set them up by topic or interest Use your Twitter lists with other applications to curate content
  22. 22. Anatomy of a Tweet
  23. 23. Instagram
  24. 24. Google+
  25. 25. Campaign Management www.NationBuilder.com
  26. 26. Communications
  27. 27. Recording and Sharing SnagIt YouTube Vimeo SlideShare.net & Zipcast Google Hangouts
  28. 28. SnagIt for Screenshots http://www.techsmith.com SnagIt for Screencasts Instantly Share Screencasts on:
  29. 29. YouTube
  30. 30. Vimeo
  31. 31. SlideShare.net
  32. 32. Do’s and Don’ts of Social Media
  33. 33. Don’ts of Social Media Recognize that everything you write or receive on a social media site is public. “Can U say wasted?” “Drinking and partying is my life.” “I’m gonna be a high school English teacher one day.”
  34. 34. Do’s & Don’ts of Social Media  Don’t: Join groups that may be considered unprofessional or     inappropriate, and leave any such group that you are already a member of. Your participation in some online groups could be seen to indicate that you endorse their views. Do consider whether you can accomplish your purposes by just observing a group’s activity rather than becoming a member. Don’t use fowl language, but also do monitor comments that are posted to your page. Delete any with inappropriate language or content. Do Monitor your friends’ Facebook photographs. If someone “tags” you in an inappropriate photograph, remove the tag and ask that the photo be taken down. Don’t post: Any negative information about anyone. It will come back to haunt you!
  35. 35. Rules of Engagement: Assume you will have social media missteps and be prepared (ahead of time) to deal with them.
  36. 36. 5 ½ Twitter Best Practices 46
  37. 37. Do of Social Media  Do: Set up a “google alert” for your name, your organization, and your top issues.
  38. 38. Interactive Interactive Guide to Success http://www.simplybusiness.co.uk/microsites/guide-to-social-media-success/
  39. 39. And now… some fun homework…or before you leave… 1. Pick a tool (Facebook, Twitter, etc.) and identify three steps to improve it, or try something new (example: update Facebook cover photo) 2. List ways you can recruit others to your social media efforts (friends, neighbors, elected leaders, voters, potential voters) 3. Exchange your personal and political social media properties and experiences with others at your table. Like, follow and friend them. 4. Friend and follow DC Women in Politics on Facebook and Twitter. 5. Sign-up at www.DCWomeninPolitics.org
  40. 40. Questions Lorraine Wilson DCWomeninPolitics@gmail.com
  41. 41. Resources     Step-by-Step Guide to your Social Media Success. http://www.simplybusiness.co.uk/microsites/guide-to-social-mediasuccess/ Planning Steps to consider prior to launching. The NonProfit Social Media Decision Guide http://www.idealware.org/reports/nonprofit-social-media-decision-guide How to Use Twitter for Business: An Introductory Guide http://www.hubspot.com/twitter-for-business-a-beginners-guide/ 100 Social Media, Mobile and Internet Statistics for 2012 (March) http://thesocialskinny.com/100-social-media-mobile-and-internetstatistics-for-2012/
  42. 42. Maddie Grant, CAE Chief Social Media Strategist maddie@socialfish.org Skype/Twitter: @maddiegrant Beth Kanter Twitter: @kanter (650) 823-9401 www.bethkanter.org Brenda Alvarez NEA Communications balvarez@nea.org Twitter: @balvrz Lindy Dreyer Chief Social Media Marketer lindy@socialfish.org Skype/Twitter: @lindydreyer www.socialfish.org Lorraine Wilson NEA ITS lwilson@nea.org Twitter: @LorraineWDC

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