This document provides an overview of using social media for careers purposes. It discusses establishing a personal brand on networks like Twitter, Facebook, LinkedIn and blogs. The document recommends choosing networks strategically based on personal or professional goals. It also emphasizes engaging with others, building a network, and managing online information for career development. Career services examples are provided of using social media to connect with students, share opportunities, and provide workshops on topics like personal branding.

1. Social Media for beginners Higher Education and Careers Professionals Matthew Mobbs e: mjm33@le.ac.uk web: http://mjmobbs.com twitter: mjmobbs

2. What is Social Media? Internet services where online content is generated by the users User comment and discuss the content

3. Getting Started Choose and start to develop a Personal Brand

4. Personal Brand (Your Digital Foorprint) “Your personal brand is made of all of your “digital assets” which can have both economic and sentimental value.” Nathan Lustig (1st November 2010) Personal Branding Blog, http://www.personalbrandingblog.com/your-online-activity-and-personal-brand-are-your-digital kgbpeople.com

5. Getting Started Choose and start to develop a Personal Brand Username – try and keep it the same on all networks Consider why you want to use the network/media Professional Personal When joining always create a full profile and upload a suitable picture of yourself Start to build a network Engage! Promote yourself

6. What is a network? people you know (and maybe the people who they know) people who know you (and maybe the people who know them) way of accessing help and advice a way of providing help and advice based on the idea of reciprocity

7. Build a professional network

9. Organise into sub-networks – different platformsCore network who you have regular interactions with Interactions Weak links, few or no interactions, form Long Tail. Tend to be most useful, less like you, have different expertise People in your network

10. Which network? Personal Service Students Blogs

11. Twitter 140 character ‘micro blogging’ Follow and Followers @ convention enables you to direct tweets at specific users (but seen by all Followers) # tags used to theme tweets Retweeting – Accreditation and Amplification Personal Learning Network

13. 840 Followers

15. Personalised

16. Responsive

18. Personalised Tweets Help Desk

19. Responsive Tweets Asked questions by students and we reply using @ convention

20. Retweets Number of the top employers and jobs sites have social media presences KPMG Graduate Recruitment Company profile KPMG Channel @KPMG_UK_LLP

21. Retweets Number of the top employers and jobs sites have social media presences KPMG Graduate Recruitment Company profile We follow and a ‘Retweet’ opportunities KPMG Channel @KPMG_UK_LLP

22. Which network? Personal Service Students Account Learning Network Blogs

23. Facebook The ‘Social’ Network

25. Started September 2009

27. Discussions

29. Discussion Start a topic with a stimulus Allow students to reply Acknowledge contribution Try and continue discussion – More contribution

30. Feedback Try and get informal feed back from students on the service

31. Feedback Try and get informal feed back from students on the service

32. Which network? Personal Service Students Account Learning Network Page Social Blogs

33. LinkedIn Professional Network Profile is more like a CV Experience Specialities Updates tend to be professional achievements Join professional interest groups

34. Employers

35. Employers

40. Peer feedback on the recruitment process

41. Chat to employers

42. Improve you commercial awareness

43. Creative job hunting

44. LinkedIn

45. www.tweetmyjobs.com

46. www.twitterjobsearch.com

48. Protecting Yourself (workshop slide) Keep it private Do you want employer, lecturers, colleague, your mum to see it? Check your Social Network Privacy Settings Outside and inside

49. Future plans Make the workshop part of the Service’s core deliver (departments) Offer more hands on workshops – using social media One-to-one consultations Social Media Profiles and Digital Footprints Use LinkedIn more as a Career guidance tool

50. Which network? Personal Service Students Account Learning Network Workshops and advice Page Social Professional Groups and Advice Blogs

51. Blogging A website with Changing front moment Content displayed in reverse chronological order Opportunities for comments and interactions Write longer, more in-depth reflections - CDP Wordpress Blogger mjmobbs.com Posterous

52. A tool for reflective practice Collection Reflection Progression Feedback form followers

53. Why Blog? Creates a repository of your work/advice/stuff for you and your clients. Makes your resources available to other practitioners and builds your reputation. Extends your reach beyond those people you can physically see/meet. It offers a new way of delivering career guidance. It is a practitioner-centred technology that provides a vehicle for your expertise. It is creative and fun.

55. Promote yourself

58. Student Contributors

59. Write about Career Development issues from student perspective

60. Volunteering, Preparing for Careers Fairs, Selling yourself through CVs

62. Collating Evidence (workshop slide) Team Working Skills £30.00 WORK Team working Team working Team working Group Project

63. Why do this? What experience do you have of working in teams? Team working IT Skills Communication Team working Work Placement Team working IT Skills Team working Team working Communication Team working Networking IT Skills Networking

64. Which network? Personal Service Students Account Learning Network Workshops and advice Page Social Professional Groups and Advice Blogs Student Contribution Reflective Personal reflection – ePortfolios

65. Manage online information One of key skills of a careers professional is to source, manage and know about information, opportunities and sources of support. Social media can increase your ability to do this. But….

66. Manage online information One of key skills of a careers professional is to source, manage and know about information, opportunities and sources of support. Social media can increase your ability to do this. But….

67. Digital literacy and critical analysis Identify useful information and sources Select from what you receive Read/use the information The Challenge of information management File it Retrieve it

68. RSS can help you RSS Feeds and News readers

69. 6 things a Careers Professional could do with Social Media Create a Personal Brand for themselves and teach clients how Build a professional network Engage clients and market their services Create online career learning opportunities using blogs Manage online information for themselves and the their clients Develop their own and clients digital literacy Tristram Hooley http://adventuresincareerdevelopment.posterous.com/5-things-careers-professionals-could-do-with

70. What have we learnt? Social media is about people not technology Horses for courses Choose the networks that suit you

71. 10 Commandments of Social Media Thou Shalt Not Be a Narcissist Thou Shalt Listen to What Others Are Saying Thou Shalt Not Spam Thou Shalt Say Something of Substance Thou Shalt Not Abuse Thy Neighbour Thou Shalt Give Credit Where Credit is Due Thou Shalt Learn How to Spell (or at least use a spell checker) Thou Shalt Use Real Words Thou Shalt Not Bear False Witness Thou Shalt Not Be a Friend Wh*re http://www.noupe.com/how-tos/ten-commandments-of-social-media.html