The document emphasizes the importance of social media for math graduates, encouraging them to build a professional online presence and develop digital skills. It outlines strategies for leveraging platforms like LinkedIn and Twitter for networking and job opportunities and highlights the need for careful management of one's digital footprint. The content also provides tips for enhancing professional profiles and staying safe online.

1. So what is the absolute value of
|Social Media|for Maths Graduates?
Why everyone needs to develop a
professional online presence
Sue Beckingham | @suebecks

2. Key objectives
Taking ownership of YOUR professional online presence
Building valuable networks
Developing confident digital skills
Standing out from the crowd

3. Think for a moment about
• your online connections
• what you share with others
• and why....
Hold those thoughts

4. How do you engage with social media?
PROFESSIONAL
Digital Visitors and Residents Mapping Process
Dave White, University of Oxford
PERSONAL

5. PERSONAL
EMAIL
FACEBOOK
PINTEREST
WORK BLOG
LINKEDIN
FACEBOOK
GROUP
GOOGLE+
EMAIL
PROFESSIONAL
TWITTER
SEARCHING
BLOG

6. Be mindful of how people
search for information
!
http://www.alexa.com/topsites/global
will find your digital
footprints!

7. Social media ranks highly

8. However....
unlike
footprints in
the sand your
digital
footprints are
permanent

9. How will your digital shadows from your past
impact on your future?

13. Make sure you
are in the YES
pile of job
applications!

15. A social network is a social structure made up of a set of
actors (such as individuals or organizations) and
the dyadic ties (interaction) between these actors.

16. Network benefits
Access to information,
knowledge and experience.
The goal in a network is to make all the
experience, skills and knowledge – tacit or
explicit – available to anyone at the point
of need
Anklam 2007

17. Online connectedness
•
•
•
•
Enables and provides support for learning
Can increase the effectiveness of learning
Can increase access to learning.
Allows people to connect with each other in
spite of geographical distances
• Provides a forum and permission to participate
• Complements face to face communication
Adapted from George Siemens
http://www.elearnspace.org

18. Consider
how you
might
use your
network

19. New Skills

20. Future Work Skills 2020
Virtual collaboration - Ability to
work productively, drive
engagement and demonstrate
presence as a member of a virtual
team.
New-media literacy - Ability to
critically assess and develop
content that uses new media
forms, and to leverage these
media for persuasive
communications.

21. Find out how experts in your chosen field(s)
are using social media

22. Why would you want to use

23. It is the key professional networking
tool
the corporate office
the water cooler
the staff canteen
the bar

24. LinkedIn Demographics
 LinkedIn is in the Top 20 most visited websites
in the world
http://www.alexa.com/topsites/global
 Nearly 5.7 billion people searches on LinkedIn in
2012 alone

25. LinkedIn Demographics
 259 million members worldwide
 students and recent graduates - fastest growing
demographic
 13m+ members in the UK
 professionals are signing up to LinkedIn at a rate
of approx. 2 new members per second.
 Company presence
 3m companies have a page
 LinkedIn Groups
2.1 million

26. Make the most of
YOUR profile!
http://press.linkedin.com/about

27. Examples of LinkedIn Groups

28. LinkedIn Search

29. Why would you want to use
Twitter?

31. http://jobs.guardian.co.uk/twitterfeeds/

32. Why would you want to use
YouTube?

35. Profile Tips

36. #1
Look at the
privacy
settings and
options
Whilst developing your profile you can
opt to make it private until you are
ready to share it

37. #2
Include a
photo
Research has found that profiles are more trusted when
they contain a photo

38. #3
Complete your
whole profile
Click on the 'Edit Profile' button to
update any of the sections or the
'Improve your profile' button for
suggestions.
Proofread any changes you make for
errors!

39. #4
Include
relevant
keywords
Think about the key search words employers
would use if they were:
 looking for people with skills in your field
 looking for graduates, interns or students for
work placements

40. #5
Edit your
headline
Your headline will default to your current job
title, but this can be edited to add further
information and keywords

41. #6
Customise
your public
profile URL
The default URL will also include random numbers and
letters and appears underneath your photo.
uk.linkedin.com/pub/your-name/1x/11x/111
Customise this to have your full name then add to:
• your email signature
• business cards
• your bios on other social sites

42. #7
Add skills
to your profile
Add relevant skills to your profile.
Valued connections may then publically endorse your skills
and expertise

43. #8
Ask for
recommendations
You may give others a recommendation, but do also
consider asking people you have worked with to give you
one too.

44. #9
Make
connections
• Connect with current and previous work colleagues
• Search by name, company, school, email contacts or group
members. Drill down using advanced search.
• Develop relevant 2nd and 3rd degree connections

45. #10
Join relevant
Groups
• Engage in discussion topics and answer
questions in your specialism
• Develop new connections
• Create your own group

46. http://resume.linkedinlabs.com/

47. Student internships and graduate job
opportunities
http://www.linkedin.com/studentjobs

48. LinkedIn Cardmunch
http://www.cardmunch.com/

49. The LinkedIn Apply Button
Companies can add
this to their job
page on the
company website
Applicants are
asked to submit a
link to their
LinkedIn profile
https://developer.linkedin.com/apply

50. Resources: go.shu.ac.uk/socialmedia
How to use social media responsibly
How your personal use of Social media relates
to the University's rules and regulations; what
is inappropriate, and the associated
consequences
Managing your digital footprint
Four ways to stop your social media past
damaging your real-life future; simple steps to
clean up and manage your social media
identity
Using social media for learning
Make social media work for you and stand out
from the crowd by identifying and harnessing
opportunities
Staying safe online - your guide to IT security
Advice on avoiding identity theft and online
fraud; staying safe and protecting your
equipment and information.

51. Sue Beckingham
Educational Developer and Associate Lecturer
Sheffield Hallam University
@suebecks
http://uk.linkedin.com/in/suebeckingham
http://gplus.to/suebecks
http://socialmedia4us.wordpress.com/