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LinkedIn and Twitter Lab#agcasemidHelen BuzduganUniversity of Manchester9 June 2011
Ways of using LinkedIn and Twitter with students – helping you to help them!Some ideas from me and hands-on practiceSharing our ideas, experiences and tips as we go alongTime for questions!Objectives
Where are you on the social media novice to guru scale?I wouldn’t know a tweet from a twit!I know a bit about Twitter and LinkedIn but haven’t really used them muchI’ve joined fairly recently and created my profiles and started to try a few thingsI’ve been using these for a while now and am pretty competent, but feel I could always learn moreMy colleagues call me the Careers Service’s “social media guru”!
Session 1:Lab
Ways I use LinkedIn professionallySome recent examples:Careers professional in US shared her ‘LinkedIn lab’ session with meJoined ‘Go-Social’ LinkedIn group and attended ‘traditional’ networking event – made some useful contacts‘Recruited’ alumnus now working at Department for Work & Pensions for our ‘Careers in Politics’ panel eventWas contacted by Canadian careers adviser moving to the UK who wanted advice on getting a job hereWas contacted by a law firm wanting to advertise a vacancy with us
Ways I use LinkedIn with studentsExploring job roles – what job titles are there in x and what organisations do people in x work forResearching career trajectories to see how people get into a desired roleIdentifying organisations to target (by sector or location)Researching organisations – e.g. what sort of people do they employ, where do they have officesIdentifying contacts to target for ‘informational meetings’ or work experienceDeveloping contacts for working overseasUnlimited potential…
The LinkedIn profileElements in your profile:Basic info: title, summary, specialities, experience, education, links to blogs/Twitter/websites etc, honours and awards, interests, personal info., contact settings, Additional info: recommendations, groups, blog feed, Amazon reading list, Slideshare presentations etcExample careers people profiles:www.linkedin.com/in/helenbuzduganhttp://www.linkedin.com/in/pcharman
1: Building your LinkedIn profileWork on some of the following, as relevant:Write an appropriate titlee.g. ‘Careers Adviser at the University of X, specialising in supporting international students’Write a keyword-rich summary and add some specialitiesInclude details of your education and previous employmentConsider who you might approach for recommendationsAdd your Twitter account and a link to your blog or careers service websiteSet up your ‘public profile’ (i.e. simple web address)NB: You can add a photo later
2: Identifying organisationsScenario	A student wants to get some publishing work experience back home in Brighton over the summer and wants help with identifying publishers to target. They’ve tried the usual Google search but not got too far.LinkedIn task	Do an advanced company search, using location ‘Brighton’ and sector ‘Publishing’. What would you then suggest students do with this list?
3: Researching organisationsScenario	A student has an interview with a PR company called Amaze, and wants to find out more about them.LinkedIn task	Do a basic company search for ‘Amaze’. Look especially at ‘insightful statistics’ and profiles of employees. How could you/students use this data? Experiment with searching for other companies. Can you find any big graduate recruiters?
4: Identifying contactsScenario	A student is considering a career in football coaching. You suggest identifying some contacts in your area for ‘informational interviews’ initially.LinkedIn task	Do an advanced people search using the keyword ‘football coach’ and select the industry ‘Sports’. Look at the available profiles and see if you can identify any suitable contacts. NB: If you managed to join the sports-related LinkedIn groups as advised prior to the training, you should see a good list of results here.
5: Researching an area of workand career pathsScenario	A student is interesting in doing something to do with equality and diversity (or CSR) but doesn’t know what roles exist and what organisations might employ such people.LinkedIn task	Do a people search using just the keywords ‘equality and diversity’ or ‘CSR’ and perhaps location ‘UK’ to find UK specific jobs. Look at people’s profiles. What different jobs have they done? Who did they work for? What did they study etc? NB: You might need to join a relevant group to view full job profiles here, but otherwise just look at their basic profile to get an idea.
LinkedIn groupsJoining groups is important for students to expand their network of contactsCan automatically view most profiles of (and send message to) people in same groupTips:Useful for you to join groups to show students on your profileSee if groups are UK specific (no location search yet but can enter ‘UK’ as a keyword)Look for high membership groupsChange your settings for the group to ‘weekly digest’ or de-select the Digest email box
LinkedIn – useful groups to joinTypes of groups include:Careers professionals groupsGraduate recruiter/business groupsLocal/regional networking groupsUniversity alumni groupsSector specific groupsCompany alumni groupsNB: See handout for some specific groups you might be interested in
6: Joining LinkedIn groupsLinkedIn task	Do a basic group search and use relevant keywords to search for graduate recruiter groups, sector-specific groups, alumni groups or careers professionals groups to join. If you have time, look at some of the discussions in the groups you are already a member of.	NB: You can join up to 50 LinkedIn groups, and groups can be useful for:Asking questions and sharing experiences (especially the careers professionals and graduate recruiter groups) Sourcing speakers for eventsPromoting Careers Service events, services and resources etc (e.g. your university’s alumni group)
Most common questions from studentsWhat can I put in my LinkedIn profile as I’m ‘only a student’?Example student profile:www.linkedin.com/in/samuelroutledge2.	How can I make contacts on LinkedIn?
How students can contact people via LinkedInCheck if the person has a Twitter profile (if so, consider making contact via Twitter first)Check their contact settings for ‘expertise requests’Usual networking rules apply!Approach more junior people first, not CEOsAsk for advice initially; perhaps an ‘informational interview’ – can lead to work experience and perhaps even a jobThere is a word limit for messages to anyone who is not a direct contact (e.g. group contact) – a short paragraphAlso consider starting discussion in a relevant group
6 of my favourite things about LinkedInYou can see who your 2nd and 3rd degree contacts areYou don’t have to already know people to start building your network on LinkedInYou can keep in touch with people even when they change jobs (or we can keep in touch with students after guidance appointments and see what they do when they graduate…)There’s no blurring of personal and professional – it’s ALL professionalYou can dip in and out of it as you need to (but the more you put in, the more you get out)Is it 6 degrees of separation, or just 3…?
In summary… to get started with LinkedInComplete your own profile as fully as possibleJoin some relevant groups (can join up to 50)Join in some group discussionsFind some of your own students or recent graduates on LinkedIn as examplesIn my experience, students need to be shown how to search LinkedIn for contacts, organisations etc (so it helps to be familiar with it yourself first)
LinkedIn – useful linksRefer students and graduates to:http://grads.linkedin.com (5 useful short ‘getting started’ videos)Example student profile:www.linkedin.com/in/samuelroutledge
  Session 2:	               Lab
Twitter200+ million users worldwide (but not all are regular, active users)155 million tweets per day50% of users are 18-34 (so students and graduates are a key group)BUT Only 18% of University of Manchester students and grads used Twitter ‘frequently’ or ‘sometimes’ (Survey of 747 students/grads, 2010)
Twitter – the basics …Tweeting (use a link shortener like http://tinyurl.com to shorten long web links)SearchingFollowing peopleLists, e.g. www.twitter.com/helenbuz/lists/careers-people or www.twitter.com/helenbuz/lists/careers-servicesUsing hashtags (#) e.g. #agcaslabReplies (@) and direct messages (DM)Retweets (RT)
Twitter scenarioA student is interested in getting into publishing and she is keen to get some work experience and find out more about opportunities. In what ways could she use Twitter to help her?
Follow people and organisations that tweet publishing jobs using the Twitter search function for keywords and then by following other people’s lists. You can help your students by setting up lists for different sectors and encouraging students to follow them. E.g. www.twitter.com/helenbuz/publishing-careersSuggestions – part 1
Suggestions – part 2Follow people working in publishing. Observe them for a while and see what sorts of things they tweet about. Re-tweet interesting things and comment on the industry news – try to sound like a “professional in development”. As you start to build up a following, join in conversations. If you have a blog, link to that and your LinkedIn profile, and feed your blog posts onto Twitter so that people following you on Twitter can see examples of your ideas and your writing.
Is username appropriate?May be funny, but...Poor spelling - bad impression?
Recent tweetBlog
*NEW(ish)* Fusing social networking and job searchThe job search engine Simply Hired (www.simplyhired.co.uk) connects with your Facebook or LinkedIn contacts to show you if you have any contacts (even 2nd or 3rd degree) in organisations advertising vacancies
ContactHelen BuzduganCareers Consultant, with special responsibility for web and interactive technologies)MLP, Careers & Employability DivisionUniversity of Manchester, UKEmail: helen.buzdugan@manchester.ac.ukPhone: +44 161 275 2828 (careers switchboard)LinkedIn: www.linkedin.com/in/helenbuzduganTwitter: www.twitter.com/helenbuzSlides available at: www.slideshare.com/helenpownall

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LinkedIn and Twitter Lab for Beginners

  • 1. LinkedIn and Twitter Lab#agcasemidHelen BuzduganUniversity of Manchester9 June 2011
  • 2. Ways of using LinkedIn and Twitter with students – helping you to help them!Some ideas from me and hands-on practiceSharing our ideas, experiences and tips as we go alongTime for questions!Objectives
  • 3. Where are you on the social media novice to guru scale?I wouldn’t know a tweet from a twit!I know a bit about Twitter and LinkedIn but haven’t really used them muchI’ve joined fairly recently and created my profiles and started to try a few thingsI’ve been using these for a while now and am pretty competent, but feel I could always learn moreMy colleagues call me the Careers Service’s “social media guru”!
  • 5. Ways I use LinkedIn professionallySome recent examples:Careers professional in US shared her ‘LinkedIn lab’ session with meJoined ‘Go-Social’ LinkedIn group and attended ‘traditional’ networking event – made some useful contacts‘Recruited’ alumnus now working at Department for Work & Pensions for our ‘Careers in Politics’ panel eventWas contacted by Canadian careers adviser moving to the UK who wanted advice on getting a job hereWas contacted by a law firm wanting to advertise a vacancy with us
  • 6. Ways I use LinkedIn with studentsExploring job roles – what job titles are there in x and what organisations do people in x work forResearching career trajectories to see how people get into a desired roleIdentifying organisations to target (by sector or location)Researching organisations – e.g. what sort of people do they employ, where do they have officesIdentifying contacts to target for ‘informational meetings’ or work experienceDeveloping contacts for working overseasUnlimited potential…
  • 7. The LinkedIn profileElements in your profile:Basic info: title, summary, specialities, experience, education, links to blogs/Twitter/websites etc, honours and awards, interests, personal info., contact settings, Additional info: recommendations, groups, blog feed, Amazon reading list, Slideshare presentations etcExample careers people profiles:www.linkedin.com/in/helenbuzduganhttp://www.linkedin.com/in/pcharman
  • 8. 1: Building your LinkedIn profileWork on some of the following, as relevant:Write an appropriate titlee.g. ‘Careers Adviser at the University of X, specialising in supporting international students’Write a keyword-rich summary and add some specialitiesInclude details of your education and previous employmentConsider who you might approach for recommendationsAdd your Twitter account and a link to your blog or careers service websiteSet up your ‘public profile’ (i.e. simple web address)NB: You can add a photo later
  • 9. 2: Identifying organisationsScenario A student wants to get some publishing work experience back home in Brighton over the summer and wants help with identifying publishers to target. They’ve tried the usual Google search but not got too far.LinkedIn task Do an advanced company search, using location ‘Brighton’ and sector ‘Publishing’. What would you then suggest students do with this list?
  • 10. 3: Researching organisationsScenario A student has an interview with a PR company called Amaze, and wants to find out more about them.LinkedIn task Do a basic company search for ‘Amaze’. Look especially at ‘insightful statistics’ and profiles of employees. How could you/students use this data? Experiment with searching for other companies. Can you find any big graduate recruiters?
  • 11. 4: Identifying contactsScenario A student is considering a career in football coaching. You suggest identifying some contacts in your area for ‘informational interviews’ initially.LinkedIn task Do an advanced people search using the keyword ‘football coach’ and select the industry ‘Sports’. Look at the available profiles and see if you can identify any suitable contacts. NB: If you managed to join the sports-related LinkedIn groups as advised prior to the training, you should see a good list of results here.
  • 12. 5: Researching an area of workand career pathsScenario A student is interesting in doing something to do with equality and diversity (or CSR) but doesn’t know what roles exist and what organisations might employ such people.LinkedIn task Do a people search using just the keywords ‘equality and diversity’ or ‘CSR’ and perhaps location ‘UK’ to find UK specific jobs. Look at people’s profiles. What different jobs have they done? Who did they work for? What did they study etc? NB: You might need to join a relevant group to view full job profiles here, but otherwise just look at their basic profile to get an idea.
  • 13. LinkedIn groupsJoining groups is important for students to expand their network of contactsCan automatically view most profiles of (and send message to) people in same groupTips:Useful for you to join groups to show students on your profileSee if groups are UK specific (no location search yet but can enter ‘UK’ as a keyword)Look for high membership groupsChange your settings for the group to ‘weekly digest’ or de-select the Digest email box
  • 14. LinkedIn – useful groups to joinTypes of groups include:Careers professionals groupsGraduate recruiter/business groupsLocal/regional networking groupsUniversity alumni groupsSector specific groupsCompany alumni groupsNB: See handout for some specific groups you might be interested in
  • 15. 6: Joining LinkedIn groupsLinkedIn task Do a basic group search and use relevant keywords to search for graduate recruiter groups, sector-specific groups, alumni groups or careers professionals groups to join. If you have time, look at some of the discussions in the groups you are already a member of. NB: You can join up to 50 LinkedIn groups, and groups can be useful for:Asking questions and sharing experiences (especially the careers professionals and graduate recruiter groups) Sourcing speakers for eventsPromoting Careers Service events, services and resources etc (e.g. your university’s alumni group)
  • 16. Most common questions from studentsWhat can I put in my LinkedIn profile as I’m ‘only a student’?Example student profile:www.linkedin.com/in/samuelroutledge2. How can I make contacts on LinkedIn?
  • 17. How students can contact people via LinkedInCheck if the person has a Twitter profile (if so, consider making contact via Twitter first)Check their contact settings for ‘expertise requests’Usual networking rules apply!Approach more junior people first, not CEOsAsk for advice initially; perhaps an ‘informational interview’ – can lead to work experience and perhaps even a jobThere is a word limit for messages to anyone who is not a direct contact (e.g. group contact) – a short paragraphAlso consider starting discussion in a relevant group
  • 18. 6 of my favourite things about LinkedInYou can see who your 2nd and 3rd degree contacts areYou don’t have to already know people to start building your network on LinkedInYou can keep in touch with people even when they change jobs (or we can keep in touch with students after guidance appointments and see what they do when they graduate…)There’s no blurring of personal and professional – it’s ALL professionalYou can dip in and out of it as you need to (but the more you put in, the more you get out)Is it 6 degrees of separation, or just 3…?
  • 19. In summary… to get started with LinkedInComplete your own profile as fully as possibleJoin some relevant groups (can join up to 50)Join in some group discussionsFind some of your own students or recent graduates on LinkedIn as examplesIn my experience, students need to be shown how to search LinkedIn for contacts, organisations etc (so it helps to be familiar with it yourself first)
  • 20. LinkedIn – useful linksRefer students and graduates to:http://grads.linkedin.com (5 useful short ‘getting started’ videos)Example student profile:www.linkedin.com/in/samuelroutledge
  • 21. Session 2: Lab
  • 22. Twitter200+ million users worldwide (but not all are regular, active users)155 million tweets per day50% of users are 18-34 (so students and graduates are a key group)BUT Only 18% of University of Manchester students and grads used Twitter ‘frequently’ or ‘sometimes’ (Survey of 747 students/grads, 2010)
  • 23. Twitter – the basics …Tweeting (use a link shortener like http://tinyurl.com to shorten long web links)SearchingFollowing peopleLists, e.g. www.twitter.com/helenbuz/lists/careers-people or www.twitter.com/helenbuz/lists/careers-servicesUsing hashtags (#) e.g. #agcaslabReplies (@) and direct messages (DM)Retweets (RT)
  • 24. Twitter scenarioA student is interested in getting into publishing and she is keen to get some work experience and find out more about opportunities. In what ways could she use Twitter to help her?
  • 25. Follow people and organisations that tweet publishing jobs using the Twitter search function for keywords and then by following other people’s lists. You can help your students by setting up lists for different sectors and encouraging students to follow them. E.g. www.twitter.com/helenbuz/publishing-careersSuggestions – part 1
  • 26. Suggestions – part 2Follow people working in publishing. Observe them for a while and see what sorts of things they tweet about. Re-tweet interesting things and comment on the industry news – try to sound like a “professional in development”. As you start to build up a following, join in conversations. If you have a blog, link to that and your LinkedIn profile, and feed your blog posts onto Twitter so that people following you on Twitter can see examples of your ideas and your writing.
  • 27. Is username appropriate?May be funny, but...Poor spelling - bad impression?
  • 29. *NEW(ish)* Fusing social networking and job searchThe job search engine Simply Hired (www.simplyhired.co.uk) connects with your Facebook or LinkedIn contacts to show you if you have any contacts (even 2nd or 3rd degree) in organisations advertising vacancies
  • 30. ContactHelen BuzduganCareers Consultant, with special responsibility for web and interactive technologies)MLP, Careers & Employability DivisionUniversity of Manchester, UKEmail: helen.buzdugan@manchester.ac.ukPhone: +44 161 275 2828 (careers switchboard)LinkedIn: www.linkedin.com/in/helenbuzduganTwitter: www.twitter.com/helenbuzSlides available at: www.slideshare.com/helenpownall

Editor's Notes

  1. Show 3 profiles and talk through the elements of the profile, and say I’ll talk about the student profile later.Then ask staff to spend a few minutes completing their own profiles.
  2. Say you can choose what you want
  3. One of our students had Twitter bio - binge drinking 1st year English student from the University of Manchester.