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Social Media for Beginners
   Matthew Mobbs
   Careers Service
       mjmobbs
       mjm33@le.ac.uk

       mjmobbs.com
       Matthew Mobbs

www.le.ac.uk/careers            #agcasemid
What is Social Media?

 Internet services
 where online content
 is generated by the
 users

 User comment and
 discuss the content




www.le.ac.uk/careers     #agcasemid
What is Social Media?

 • Share ideas and
   receive feedback from
   peers
 • Keep up-to-date with
   developments in my
   area of work
 • Collate and organise
 • Promote yourself as a
   brand
                           http://socialmediainfluence.com/2012/06/12/the-
                           social-media-economy-map/



www.le.ac.uk/careers                                               #agcasemid
What skills and knowledge is needed
 The Seven C’s of digital career literacy
 • Changing - understand and adapt to new technologies for the
   purpose of career building.
 • Collecting - the ability to source, manage and retrieve career
   information and resources.
 • Critiquing - understand the nature of online career information and
   resources, and analysing usefulness for your career.
 • Connecting - build relationships and networks online that can
   support your career development.
 • Communicating - interact effectively across a range of different
   platforms, to understand the genre and netiquette associated with
   different types of interaction and to use them appropriately within
   the context of career.
 • Creating - create online content that effectively represents you and
   your career online.
 • Curating – store and retrieve online information and mange your
   digital footprint and online networks to support your career.
 http://adventuresincareerdevelopment.posterous.com/how-the-internet-changed-
 career-my-presentati

www.le.ac.uk/careers                                                    #agcasemid
Collecting
 The ability to source, manage and retrieve career information
 and resources




www.le.ac.uk/careers                                       #agcasemid
Collecting
 The ability to source, manage and retrieve career information
 and resources
                  RSS Feeds and News readers




www.le.ac.uk/careers                                       #agcasemid
Collecting
 The ability to source, manage and retrieve career information
 and resources
                                  Critiquing
                                  Understand the nature of
                                  online career information and
                                  resources, and analysing
                                  usefulness for your career.




www.le.ac.uk/careers                                       #agcasemid
www.le.ac.uk/careers   #agcasemid
Connecting
 Build relationships and networks online that can
 support your career development.
 What is a network?
 • people you know (and maybe the people who they
   know)
 • people who know you (and maybe the people who
   know them)
 • way of accessing help and advice
 • a way of providing help and advice
 • based on the idea of reciprocity
www.le.ac.uk/careers                                #agcasemid
Build a professional network




www.le.ac.uk/careers            #agcasemid
Weak links and long tails
                                      Dunbar number = 150
                                      If your network gets too big or noisy
                                      • Lose people
                                      • Organise into sub-networks – different
Interactions




                                         platforms
               Core network who
               you have regular
               interactions with

                                      Weak links, few or no interactions, form
                                      Long Tail. Tend to be most useful, less
                                      like you, have different expertise



                        People in your network

www.le.ac.uk/careers                                                             #agcasemid
Communicating
 Interact effectively across a range of different platforms, to
 understand the genre and netiquette associated with different
 types of interaction and to use them appropriately within the
 context of career.




www.le.ac.uk/careers                                       #agcasemid
Communicating




       The Social Network   Learning Network




Professional Network                ?

www.le.ac.uk/careers                           #agcasemid
Creating
 Create online content
 that effectively
 represents you and
 your career online.




www.le.ac.uk/careers     #agcasemid
Creating
  Social Bookmarks            Photos




                       Documents and notes
        Videos




www.le.ac.uk/careers                   #agcasemid
Social Bookmarking
                                        Some of
                                        mjmobbs’ site:
                                        • Diigo
                                        • Scoop.it
                                        • Pinterest




            http://mjmobbs.com/?p=899

www.le.ac.uk/careers                           #agcasemid
Creating
  Social Bookmarks            Photos




                       Documents and notes
        Videos




www.le.ac.uk/careers                   #agcasemid
Curating
 Store and retrieve online
 information and mange
 your digital footprint and
 online networks to support     Wordpress
 your career.
                                            Blogger
 Blogging
  • ‘Web log’ – online diary
  • Store information in tags
    and categories
  • Enable you to curate your   Posterous
    work and online materials
    in one place.                 mjmobbs.com

www.le.ac.uk/careers                              #agcasemid
Why Blog?
 • Creates a repository of your work/advice/stuff for you and
   your clients.
 • Makes your resources available to other practitioners and
   builds your reputation.
 • Extends your reach beyond those people you can physically
   see/meet.
 • It offers a new way of delivering career guidance.
 • It is a practitioner-centred technology that provides a vehicle
   for your expertise.
 • It is creative and fun.



www.le.ac.uk/careers                                         #agcasemid
The Seven C’s of digital career literacy

 •   Changing
 •   Collecting
 •   Critiquing
 •   Connecting
 •   Communicating
 •   Creating
 •   Curating

www.le.ac.uk/careers                        #agcasemid

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Social Media For Beginners - Agcas 2012

  • 1. Social Media for Beginners Matthew Mobbs Careers Service mjmobbs mjm33@le.ac.uk mjmobbs.com Matthew Mobbs www.le.ac.uk/careers #agcasemid
  • 2. What is Social Media? Internet services where online content is generated by the users User comment and discuss the content www.le.ac.uk/careers #agcasemid
  • 3. What is Social Media? • Share ideas and receive feedback from peers • Keep up-to-date with developments in my area of work • Collate and organise • Promote yourself as a brand http://socialmediainfluence.com/2012/06/12/the- social-media-economy-map/ www.le.ac.uk/careers #agcasemid
  • 4. What skills and knowledge is needed The Seven C’s of digital career literacy • Changing - understand and adapt to new technologies for the purpose of career building. • Collecting - the ability to source, manage and retrieve career information and resources. • Critiquing - understand the nature of online career information and resources, and analysing usefulness for your career. • Connecting - build relationships and networks online that can support your career development. • Communicating - interact effectively across a range of different platforms, to understand the genre and netiquette associated with different types of interaction and to use them appropriately within the context of career. • Creating - create online content that effectively represents you and your career online. • Curating – store and retrieve online information and mange your digital footprint and online networks to support your career. http://adventuresincareerdevelopment.posterous.com/how-the-internet-changed- career-my-presentati www.le.ac.uk/careers #agcasemid
  • 5. Collecting The ability to source, manage and retrieve career information and resources www.le.ac.uk/careers #agcasemid
  • 6. Collecting The ability to source, manage and retrieve career information and resources RSS Feeds and News readers www.le.ac.uk/careers #agcasemid
  • 7. Collecting The ability to source, manage and retrieve career information and resources Critiquing Understand the nature of online career information and resources, and analysing usefulness for your career. www.le.ac.uk/careers #agcasemid
  • 8. www.le.ac.uk/careers #agcasemid
  • 9. Connecting Build relationships and networks online that can support your career development. What is a network? • people you know (and maybe the people who they know) • people who know you (and maybe the people who know them) • way of accessing help and advice • a way of providing help and advice • based on the idea of reciprocity www.le.ac.uk/careers #agcasemid
  • 10. Build a professional network www.le.ac.uk/careers #agcasemid
  • 11. Weak links and long tails Dunbar number = 150 If your network gets too big or noisy • Lose people • Organise into sub-networks – different Interactions platforms Core network who you have regular interactions with Weak links, few or no interactions, form Long Tail. Tend to be most useful, less like you, have different expertise People in your network www.le.ac.uk/careers #agcasemid
  • 12. Communicating Interact effectively across a range of different platforms, to understand the genre and netiquette associated with different types of interaction and to use them appropriately within the context of career. www.le.ac.uk/careers #agcasemid
  • 13. Communicating The Social Network Learning Network Professional Network ? www.le.ac.uk/careers #agcasemid
  • 14. Creating Create online content that effectively represents you and your career online. www.le.ac.uk/careers #agcasemid
  • 15. Creating Social Bookmarks Photos Documents and notes Videos www.le.ac.uk/careers #agcasemid
  • 16. Social Bookmarking Some of mjmobbs’ site: • Diigo • Scoop.it • Pinterest http://mjmobbs.com/?p=899 www.le.ac.uk/careers #agcasemid
  • 17. Creating Social Bookmarks Photos Documents and notes Videos www.le.ac.uk/careers #agcasemid
  • 18. Curating Store and retrieve online information and mange your digital footprint and online networks to support Wordpress your career. Blogger Blogging • ‘Web log’ – online diary • Store information in tags and categories • Enable you to curate your Posterous work and online materials in one place. mjmobbs.com www.le.ac.uk/careers #agcasemid
  • 19. Why Blog? • Creates a repository of your work/advice/stuff for you and your clients. • Makes your resources available to other practitioners and builds your reputation. • Extends your reach beyond those people you can physically see/meet. • It offers a new way of delivering career guidance. • It is a practitioner-centred technology that provides a vehicle for your expertise. • It is creative and fun. www.le.ac.uk/careers #agcasemid
  • 20. The Seven C’s of digital career literacy • Changing • Collecting • Critiquing • Connecting • Communicating • Creating • Curating www.le.ac.uk/careers #agcasemid