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Linkedin P1 Final 15feb11
- 1. LinkedIN In-Depth ProMatch Networking Team Feb 15, 2011
- 2. LinkedIn Presented by ProMatch Networking Group Welcome Logistics: Cell Phones on “silent” ProMatch Safe Environment Breaks and Exercises (lights on, lights off) Evaluations 30 second Introductions: 10 second elevator pitch Describe what you want out of the class Describe your current level of familiarity with LinkedIN
- 3. LinkedIn Presented by ProMatch Networking Group Workshop Assumptions “How can I use LinkedIN - better?” You already have a LinkedIN profile You have some basic experience using LinkedIN
- 4. Class Agenda 9:00- 9:15Welcome and Introductions 9:15- 9:45Networking with LinkedIn; Your Profiles 9:45 -10:25Finding Jobs, Digging Deeper 10:25 -10:35Break 10:35-11:50 Finding Jobs: Advanced Search, Applications, Events, QA, Following Companies 11:50-12:00 Wrap-Up, Evaluations LinkedIn Presented by ProMatch Networking Group
- 5. LinkedIn Presented by ProMatch Networking Group LinkedIn the world’s largest professional Network 80 million+ members Your profile is discoverable through the millions of searches on search engines and on LinkedIn. You are in complete control over what others see on your profile Finds the right people AND the connections you have with them. (www.linkedin.com)
- 6. The Benefits of Networking Find a New Job Find a new colleague Get to know people who can help you with your career Up-to-date info on work-related topics Receive more visibility as a person or an organization Attract the right organizations to form partnerships with Get new ideas, insights Attract more opportunities Get another perspective Open doors to people you wouldn’t reach on your own Attract the right mentors Receive invites to the right events Know about new trends Security net when something happens LinkedIn Presented by ProMatch Networking Group
- 7. Fundamental Principles Attitude: Sharing info in a reactive and proactive way without expecting anything immediately in return. The Golden Triangle: Give/Ask/Thank “Who do you think I should contact with respect to …” + your specific question Real Power of the Network is the 2nd Degree 1st degree: who YOU know 2nd degree: who THEY know LinkedIn shows you the network of your network How to Really Use LinkedIn by Jan Vermeiren LinkedIn Presented by ProMatch Networking Group
- 8. Your Network and Degrees of Connection 1st-degree - People you're directly connected to because you have accepted their invitation to connect, or they have accepted your invitation. You can contact them by sending a message on LinkedIn. 2nd-degree -People who are connected to your 1st-degree connections. You can contact them through an InMail or an introduction. 3rd-degree - People who are connected to your 2nd-degree connections. You can contact them through an InMail or an introduction. Fellow members of your LinkedIn Groups - These people are considered part of your network because of you're members of the same group. You can contact them by sending a message on LinkedIn or using your group's discussion feature. Out of NetworkLinkedIn members who fall outside of the categories listed above. You can contact them through an InMail. LinkedIn Presented by ProMatch Networking Group
- 9. Your Two Profiles Your Profile on LinkedIn Can be viewed by other members of LinkedIn who are within three degrees from you and to people with premium accounts Your Public Profile Can be seen by everyone Can also be found via search engines You control which parts of your Profile are included in the Public Profile LinkedIn Presented by ProMatch Networking Group
- 10. Basic Strategy Craft a Good Profile Build your Network Import Outlook and webmail contacts Look for current and past colleagues Look for classmates Invite people you know who aren’t on LinkedIn Add Public Profile URL to email signature, website, blog, business cards http://www.linkedin.com/in/<username> How to Really Use LinkedIn by Jan Vermeiren LinkedIn Presented by ProMatch Networking Group
- 11. LinkedIn Presented by ProMatch Networking Group Tale of Two LinkedIn's Sales Contact Tool (CRM) Only people you know Only “warm” contacts Only accept contacts that know you and will help you or your friends/contacts AND people you will help directly Professional address book, “tickler,” lead sorter, tracker, ranker Caveat: not intended use of LI Marketing Yourself Your message is the medium Why I am cool and interesting! How I can help you Be Professional: Edit every word you post Questions Feature: Post Professional responses to a FEW questions – “Expert” Share and manage many contacts
- 12. LinkedIn Presented by ProMatch Networking Group Your LinkedIn Profile (part 1) Name Professional Headline (current function) – the first thing seen Location (LinkedIn works with geographic areas for privacy reasons) Primary Industry of Expertise (to be found by colleagues in your industry) Profile Photo (free photo sessions at Promatch) Status: microblogging - like Twitter Summary: Experience: use bullets, share what you can offer people, use “I” not “he” or “she” Specialties: share skills & knowledge you’ve accumulated in the jobs you’ve done
- 13. LinkedIn Presented by ProMatch Networking Group Your LinkedIn Profile (part 2) Experience: all organizations you’ve worked for and work experience - helps you find colleagues Education: all schools attended – helps you find classmates and people who went to the same school (alumni) Additional Info Websites Interests Groups & associations Honors & awards Contact Settings Applications (Slide Share, Reading List, Events, Buzz, etc.) Use Keywords (industry jargon or buzzwords) Google Keyword tool: (AdWords)
- 14. Class Resources Books How to Really Use LinkedIn by Jan Vermeiren I’m on LinkedIn – Now What? By Jason Alba Free LinkedIn Profile Self Assessment http://how-to-really-use-linkedin.com/updates.html Handout 25 LinkedIn Tips for Job Seekers Slide Decks 3 PowerPoint decks LinkedIn Presented by ProMatch Networking Group
- 15. Free LinkedIn Webinars To help you get started using your account or to learn more about the features and functionality that LinkedIn offers, we invite you to attend the following free online presentations. All classes are provided free of charge.Schedules are subject to change. Check back often to find new classes! LinkedIn 101: The basics of LinkedIn: Your Profile, Joining Groups, Settings, Search and moreWhen: Wednesdays at 1 pm CST LinkedIn Presented by ProMatch Networking Group
- 16. LinkedIn Presented by ProMatch Networking Group A Social Media Strategy LinkedIn: career contact pipeline & information resource Build a network of people; hire & get hired research companies, seek counsel, advice & get ideas Facebook: a people or topic “Filter” Search large groups for people & topics of interest Diverse content: video, picture, text People who respond & make my business/life better get moved to LinkedIn Twitter: an idea vehicle put ideas in front of a large audience for instant feedback. Next Social Media Class: March 3, 2011
Editor's Notes
- What is your goalWho are the people are who are in the best position to help you reach your goal
- Info: knowledgeShare: 2 partiesReactive: offer when you are askedProactive: send info to connect people w/out asking them to do this – but don’t SPAM them! Let them know u have the info & are willing to share.Without expect: works best in the long runGIVE: network attitudeASK: difficult: poor responses – Help others help you: be specific.ASK: NOT “will you hire me” but indirect: “do you know anyone who is looking for …?” to the above best QGive your network an opp to assist you: ASK regularly & in a respectful way.Real Power: not who you know but in who THEY knowLI shows you 2nd – 3rd degree contacts together with ALL the connections you have with them.
- What do "your network" and "out of network" mean?On LinkedIn, your network is made up of your 1st-degree, 2nd-degree, and 3rd-degree connections and fellow members of your LinkedIn GroupsComms:Send a Message on LI – you know their email addressIf you don't know the email address and you were not a colleague or classmate in the past, then you have two additional ways to get in contact with existing LinkedIn members. InMail: Premium Account featureIntroduction - 'Get introduced through a connection' (Introduction)Group Discussion FeatureKEVIN BACON
- Top right – pull-down arrow by nameAccountProfile SettingsPublic ProfilePreview WHILE YOU”RE HERE: Profile & Status Updates – set to NO while you’re working on your Profile
- Quality: who can help you – who has time, interest, energy to help youDiversity is important because:Your goals change over timeMore opportunities to find “high quality” peopleValue for your network (low quality for you but high quality for someone in your network)Diversity creates a larger safety net when circumstances changeInvite from someone I don’t know well?Do nothing. Don’t accept, don’t push “I don’t know this person” and don’t reply.Use the “reply” button to explain you only connect with people you know well.Accept the invitation. The later use “Remove Connections”. This person won’t be notified of this action.
- Goal: 100% complete (meter tells you how much completed)
- Goal: 100% complete (meter tells you how much completed)Keywords are the nouns and noun phrases used by recruiters searching through applicant databases and Web job sites for resumes meeting the requirements on job descriptions. Think of keywords as the jargon or "buzzwords" used by insiders in a profession or industry. It's how insiders describe themselves and others in their profession. These are the terms they give to the people writing job descriptions as the job requirements.AdWords: Remember that AdWords ads are always separate from Google search results. You cannot influence the search results or alter the way your own site appears in the natural search results by using AdWords. However, you can use AdWords to target the same audience as search results do: those people who are searching for offerings just like yours. You can also show your ads on Google's Display Network partner sites to reach people who are browsing other websites that match your products or services.
- Send me an invitation to LinkIn and I’ll connect with you. Both books are on my reading list. Handouts are in the slideshare.
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- 3 different mediums & ways of communication