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www.le.ac.uk/studentdevelopment
Student Development
Writing for the Web
Matthew Mobbs
e: mjm33@le.ac.uk
web: http://www2.le.ac.uk/Members/mjm33
twitter: mjmobbs
www.le.ac.uk/studentdevelopment
Session 1: Writing for the web
1. Why the web?
2. What makes a good website?
www.le.ac.uk/studentdevelopment
Why the web?
• Quick way to release
latest research
• No publishing cost
• Wide spread
• Create contacts with
similar researchers
• Raise
educational/awareness to
general public
http://en.wikipedia.org/wiki/File:Sna_large.png
www.le.ac.uk/studentdevelopment
A word of warning!
• The web is full of poor quality
unsupported research.
• A professional style and
presentation is vital to make your
research stand out.
How is this
achieved?
www.le.ac.uk/studentdevelopment
Four Key Elements of web design
Presentation
• Impact
• First view: what is the ‘home’ page
like?
• Official/academic source?
• Clear headings/colour/text?
• Adverts
Structure
• Contents/abstract
• Clear what the site is about
• Level of knowledge required
• Headings/subheadings
• Ease of navigation
Referencing & Illustrations
• Referencing Materials online:
same rules as published work
• Student Development Guide
• Linking references: Hyperlink or
Bibliography
• How are illustrations used: Disturb
flow or thumbnails?
Writing Style
• Long pages are
difficult to read
• Short blocks of text –
Headings/pages
• Style of prose –
target audience
Main Heading
Sub Heading
• text
Sub Heading 2
• text
Main Heading
Sub Heading
Sub Heading 2
www.le.ac.uk/studentdevelopment
Four Key Elements of web design
Presentation
• Impact
• First view: what is the ‘home’ page
like?
• Official/academic source?
• Clear headings/colour/text?
• Adverts
Structure
• Contents/abstract
• Clear what the site is about
• Level of knowledge required
• Headings/subheadings
• Ease of navigation
Referencing & Illustrations
• Referencing Materials online:
same rules as published work
• Student Development Guide
• Linking references: Hyperlink or
Bibliography
• How are illustrations used: Disturb
flow or thumbnails?
Writing Style
• Long pages are
difficult to read
• Short blocks of text –
Headings/pages
• Style of prose –
target audience
Main Heading
Sub Heading
• text
Sub Heading 2
• text
Main Heading
Sub Heading
Sub Heading 2

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Web design part 1

  • 1. www.le.ac.uk/studentdevelopment Student Development Writing for the Web Matthew Mobbs e: mjm33@le.ac.uk web: http://www2.le.ac.uk/Members/mjm33 twitter: mjmobbs
  • 2. www.le.ac.uk/studentdevelopment Session 1: Writing for the web 1. Why the web? 2. What makes a good website?
  • 3. www.le.ac.uk/studentdevelopment Why the web? • Quick way to release latest research • No publishing cost • Wide spread • Create contacts with similar researchers • Raise educational/awareness to general public http://en.wikipedia.org/wiki/File:Sna_large.png
  • 4. www.le.ac.uk/studentdevelopment A word of warning! • The web is full of poor quality unsupported research. • A professional style and presentation is vital to make your research stand out. How is this achieved?
  • 5. www.le.ac.uk/studentdevelopment Four Key Elements of web design Presentation • Impact • First view: what is the ‘home’ page like? • Official/academic source? • Clear headings/colour/text? • Adverts Structure • Contents/abstract • Clear what the site is about • Level of knowledge required • Headings/subheadings • Ease of navigation Referencing & Illustrations • Referencing Materials online: same rules as published work • Student Development Guide • Linking references: Hyperlink or Bibliography • How are illustrations used: Disturb flow or thumbnails? Writing Style • Long pages are difficult to read • Short blocks of text – Headings/pages • Style of prose – target audience Main Heading Sub Heading • text Sub Heading 2 • text Main Heading Sub Heading Sub Heading 2
  • 6. www.le.ac.uk/studentdevelopment Four Key Elements of web design Presentation • Impact • First view: what is the ‘home’ page like? • Official/academic source? • Clear headings/colour/text? • Adverts Structure • Contents/abstract • Clear what the site is about • Level of knowledge required • Headings/subheadings • Ease of navigation Referencing & Illustrations • Referencing Materials online: same rules as published work • Student Development Guide • Linking references: Hyperlink or Bibliography • How are illustrations used: Disturb flow or thumbnails? Writing Style • Long pages are difficult to read • Short blocks of text – Headings/pages • Style of prose – target audience Main Heading Sub Heading • text Sub Heading 2 • text Main Heading Sub Heading Sub Heading 2