This document discusses writing for the web. It notes that the web allows for quick research dissemination at no publishing cost and wide reach, helping to create contacts and educate the public. However, the web contains much poor quality work, so professional style and presentation are vital. The document outlines four key elements of good web design: presentation, structure, referencing/illustrations, and writing style. These include factors like visual impact, clear purpose and navigation, proper referencing, and using short blocks of text.