Delivered at AGCAS Social media for beginners workshop

1. Making the most of
Matthew Mobbs
Careers Service
mjmobbs
mjm33@le.ac.uk
mjmobbs.com
Matthew Mobbs
#agcasemids

2. Your experience using twitter
At what level would you rate
your twitter expertise?
Low High
1 2 3 4 5
#agcasemids

3. What is Twitter?
Updates – 140 Knowledge sharing
Characters
Collaboration
Follow
If interesting Keepup-to-date
enough…Followers Promoting
Not
following
celebrities!
#agcasemids

4. Defining twitter
“Twitter is a real-
time information
network that
connects you to the
latest stories, ideas,
opinions and news
about what you
find interesting.”
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5. Defining twitter
Social Network
Learning Network
Professional Network
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6. http://thechrisvossshow.com/how-big-twitter-is-in-2012-infographic/#utm_source=feed
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7. Getting Started - Profile
Upload a professional Try and get a sensible username
profile photo that fits your personal brand
Link to you blog, Write a full profile
personal website or describing what you do
LinkedIn and why your using
twitter
#agcasemids

8. Start following
Careers Professional
• Paul Redmond - @paulatliverpool
• Lucy Hawkins (Oxford) - @CareersLucy
• Helen Buzdugan (Manchester) - @helenbuz
• Tristram Hooley - @pigironjoe
Lists: https://twitter.com/#!/helenbuz/careers-people/members
Careers Services and organisation
– University of Leicester - @uolcs
– Guardian Careers - @GuardianCareers
#agcasemids

9. Here today
Name Twitter
Chrissie Gray chrissiegray23
Linda Powell lindapowell58
Caroline Jane Crouch c_j_crouch
Ruth Grainger Ruthiegrainger
Tracy Louise Weaver weaver_tracy_12
Valerie Matthews-Lane VMLane
Richard Wilcock Rich_Wilcock
Matthew Mobbs mjmobbs
Activity – Find 5 Careers People to Follow
#agcasemids

10. What to tweet about
http://www.businessinsider.com/heres-what-everybody-hates-about-your-tweets-2012-
1?utm_source=twbutton&utm_medium=social&utm_campaign=sai-contributor%20via%20@bi_contributors
– Business insider 01/02/2012
#agcasemids

11. Sharing links
Give an opinion on what you have read
Ask a question about what you’ve read
#agcasemids

12. Save yourself characters
http://mashable.com/
2012/06/05/twitter-
for-beginners/
(54 characters)
http://on.mash.to/KuejHm
(23 characters) bit.ly
Activity – Find useful link, shrink it at bit.ly and
tweet it
#agcasemids

13. Talking to people
Conversation and
connections is one of the
keys to twitter
To mention or talk to
someone include
‘@username’ in your tweet
You can talk to anyone, even
if they are not following you
Still open to the world
Direct messages are private
#agcasemids

14. #tags (hash tags)
Used to categorise tweets and
link themes
#keyword
Popular #FF or
http://hashtags.org/
Great for events and
campaigns
Live event – twitterfall.com
Activity – Write a tweet @ someone and mention
the #agcasemids #agcasemids

15. Retweeting
Re-sharing what someone
else has posted
Amplification
Comment upon their tweets
MT – modified tweet
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16. Third party applications
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17. Twitter scenario
A student is interested in getting into publishing
and she is keen to get some work experience
and find out more about opportunities. In
what ways could she use Twitter to help her?
#agcasemids

18. Suggestions – part 1
Follow people and organisations that tweet
publishing jobs using the Twitter search
function for keywords and then by following
other people’s lists.
You can help your students by setting up lists
for different sectors and encouraging
students to follow them.
E.g. www.twitter.com/helenbuz/publishing-
careers
#agcasemids

19. Suggestions – part 2
Follow people working in publishing. Observe them
for a while and see what sorts of things they tweet
about.
Re-tweet interesting things and comment on the
industry news – try to sound like a “professional in
development”.
As you start to build up a following, join in
conversations.
If you have a blog, link to that and your LinkedIn
profile, and feed your blog posts onto Twitter so that
people following you on Twitter can see examples of
your ideas and your writing.
#agcasemids

20. Summary and Tips
Create a full profile
Follow people, but
not too many
Tweet interesting
things and links
3rd Party Apps make
access easier
Join the
conversation!
http://digitalmarketingburp.wordpress.com/2012/04/18/infographic-of-
the-day-twitter-best-practice/ #agcasemids