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An Introduction
LinkedIn-What is it?
• LinkedIn is the world’s largest professional network with over
  150 million members and growing rapidly. LinkedIn connects
  you to your trusted contacts and helps you exchange
  knowledge, ideas, and opportunities with a broader network
  of professionals

• With LinkedIn, you can:
   1.   Establish your professional profile
   2.   Stay in touch with colleagues and friends
   3.   Explore opportunities
   4.   Find JOBS
Why Should You Use It?
• NETWORKING

• People with more than 20 connections are 34 x more likely
  to be approached with a job opportunity

• LinkedIn leads social media sites in terms of professional
  networking and job seeking

• All 500 of the Fortune 500 companies are represented on
  LinkedIn, either by director-level or higher level employees

• ONLINE VISIBILITY
Google Yourself Lately?
Getting Started Checklist

        Email Address

     A LinkedIn account

  Basic internet navigation

    Basic Computer skills
If you have an
         account
    you sign in here.




   If you’re new to
LinkedIn you sign up
         here.




       Go to Linkedin.com
YOUR PROFILE
Profile Checklist
Appropriate professional photo
      Creative Headline
          Summary
   Three recent positions
  Education & Specialties
 At least 3 recommendations
Your LinkedIn Profile
Profile Sections
1. Headline

2. Background: Summary and Specialties

3. Experience (recommendations)

4. Skills & Expertise

5. Education

6. Additional Information, Personal Information
Your Headline
Headlines-Examples
Background: Summary and Specialties
Experience
Skills & Expertise
Endorse Your Skills
Have others endorse your skills




     Endorse others too
Education
Additional Info, Personal Info
Applications and Sections
MAKING CONNECTIONS: YOUR
NETWORK
• Upload your contacts fromyour Network
    Getting Started with your email address
  book
  – Use the “add connections” tab in the Contacts
    menu for this
Making Connections – General Tips
1.    Begin by reviewing your profile to make sure it's 100 percent complete,
      compelling, and includes a professional headshot- it's important that your
      profile is not only professional, but interesting

2.     ONLY send connection requests to people you know directly!
     –    If a connection is outside of your network, you can send them an inMail


1.    If you find a person you’d like to connect with, either for business purposes, or
      because they work in a similar field – ask your closest connection to them to
      introduce you.
2.    Take the initiative and attend networking events! (more later)
Making Connections - Groups
• Join groups that are relevant to your industry
  or job search
LinkedIn Groups- Why Join?
1. the ability to network, find resources or
   connections and share information

2. you can share or read links to articles or blog
   posts, or find info on events, such as job fairs,
   meet-ups, and other events

3. Posting/answering Discussions and News items
   could help you in establishing some expertise or
   relationships
Making Connections-Recommendations
      A mini recommendation letter!
JOB SEARCHING
Search
for Jobs
Apply Now
Apply with Only Your Profile!
Job Search Tips-Be FOUND
1. Check who’s viewing your profile

2. Visit profiles of recruiters and hiring managers
     Hint: when you look at a job posting, the name of the person who posted it is
      visible! View their profile!
      Send them an InMail expressing your interest in their company




1. LinkedIn for simplyhired.com
     Once on the website, in the upper right corner click post resume
EXTRAS
There’s an App for That!
There’s an App for That!
      LinkedIn
      Stay up-to-date with people in your network.
       Sync your calendar to get LinkedIn profile
      information about the people you're meeting
      with. View and save recommended jobs. Read
      the latest industry news. Keep up-to-date with
      your groups. Share content with your network.
      Follow and learn more about companies.



      CardMunch Business Card Reader
      Take a picture with the app and a business
      card
      is converted to a contact automatically. Also
      shows you LinkedIn profile information
      and connections you have in common.
Additional Resources
   learn.linkedin.com                      Slideshare.net




 The complete idiot's guide to LinkedIn by Susan Gunelius
 Available from Queens Library




 Using LinkedIn by Patrice-Anne Rutledge
 Available from Queens Library

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Linked in an introduction jb

  • 2. LinkedIn-What is it? • LinkedIn is the world’s largest professional network with over 150 million members and growing rapidly. LinkedIn connects you to your trusted contacts and helps you exchange knowledge, ideas, and opportunities with a broader network of professionals • With LinkedIn, you can: 1. Establish your professional profile 2. Stay in touch with colleagues and friends 3. Explore opportunities 4. Find JOBS
  • 3. Why Should You Use It? • NETWORKING • People with more than 20 connections are 34 x more likely to be approached with a job opportunity • LinkedIn leads social media sites in terms of professional networking and job seeking • All 500 of the Fortune 500 companies are represented on LinkedIn, either by director-level or higher level employees • ONLINE VISIBILITY
  • 5. Getting Started Checklist  Email Address A LinkedIn account Basic internet navigation Basic Computer skills
  • 6. If you have an account you sign in here. If you’re new to LinkedIn you sign up here. Go to Linkedin.com
  • 7.
  • 9. Profile Checklist Appropriate professional photo Creative Headline Summary Three recent positions Education & Specialties At least 3 recommendations
  • 11. Profile Sections 1. Headline 2. Background: Summary and Specialties 3. Experience (recommendations) 4. Skills & Expertise 5. Education 6. Additional Information, Personal Information
  • 14. Background: Summary and Specialties
  • 17. Endorse Your Skills Have others endorse your skills Endorse others too
  • 22. • Upload your contacts fromyour Network Getting Started with your email address book – Use the “add connections” tab in the Contacts menu for this
  • 23. Making Connections – General Tips 1. Begin by reviewing your profile to make sure it's 100 percent complete, compelling, and includes a professional headshot- it's important that your profile is not only professional, but interesting 2. ONLY send connection requests to people you know directly! – If a connection is outside of your network, you can send them an inMail 1. If you find a person you’d like to connect with, either for business purposes, or because they work in a similar field – ask your closest connection to them to introduce you. 2. Take the initiative and attend networking events! (more later)
  • 24.
  • 25. Making Connections - Groups • Join groups that are relevant to your industry or job search
  • 26. LinkedIn Groups- Why Join? 1. the ability to network, find resources or connections and share information 2. you can share or read links to articles or blog posts, or find info on events, such as job fairs, meet-ups, and other events 3. Posting/answering Discussions and News items could help you in establishing some expertise or relationships
  • 27. Making Connections-Recommendations A mini recommendation letter!
  • 31. Apply with Only Your Profile!
  • 32. Job Search Tips-Be FOUND 1. Check who’s viewing your profile 2. Visit profiles of recruiters and hiring managers  Hint: when you look at a job posting, the name of the person who posted it is visible! View their profile!  Send them an InMail expressing your interest in their company 1. LinkedIn for simplyhired.com  Once on the website, in the upper right corner click post resume
  • 34. There’s an App for That!
  • 35. There’s an App for That! LinkedIn Stay up-to-date with people in your network. Sync your calendar to get LinkedIn profile information about the people you're meeting with. View and save recommended jobs. Read the latest industry news. Keep up-to-date with your groups. Share content with your network. Follow and learn more about companies. CardMunch Business Card Reader Take a picture with the app and a business card is converted to a contact automatically. Also shows you LinkedIn profile information and connections you have in common.
  • 36. Additional Resources learn.linkedin.com Slideshare.net The complete idiot's guide to LinkedIn by Susan Gunelius Available from Queens Library Using LinkedIn by Patrice-Anne Rutledge Available from Queens Library

Editor's Notes

  1. The second most popular social network in the U.S., LinkedIn is used for keeping track of and growing a professional network, finding and applying for jobs, posting and viewing online résumés, giving and receiving recommendations, learning more about companies, tracking industry news and moves, and more.
  2. While recruiters sometimes use any and all social profiles to find out what you're all about, it seems LinkedIn still rules in terms of actually getting the job. in today’s professional world, people change jobs and locations constantly. By connecting on LinkedIn, your address book will never go out of date. Your contacts update their profiles, keeping you current with their latest jobs, projects and contact info. You’ll stay in closer contact with great tools to communicate and collaborate. LinkedIn connects you to jobs, sales leads and ideal business partners. With their powerful job search engine, company research tools and a jobs board that shows who you know at listed companies, LinkedIn is the place to turn for new opportunities.
  3. What is Networking? Navigating and growing a network to meet people who can help you advance your professional goals and awareness. Everyone you meet can help you move your job search forward. LinkedIn helps you maintain these connections you create everyday, and it allows you to create an online professional network
  4. LinkedIn gives you the keys to controlling your online identity by allowing users their very own URL, or website address! Have you Googled yourself lately? You never know what may come up. LinkedIn profiles rise to the top of search results, letting you control the first impression people get when searching for you online. LinkedIn profiles shoot to the top of Google searches, allowing you more exposure to network and market yourself!
  5. Navigate your page with this menu bar-you can view your profile, join different groups, search jobs and companies Home- Profile-Edit profile, view profile, recommendations Contacts-View Connections, Add connections Groups- Your Groups, Groups you may like, Groups Directory, Create a Group Jobs-Find jobs Inbox-Accept invitations to connect, view messages, compose messages Companies-Search companies, view companies you follow News-Linkedin Today, Signal More-Help Center Notifications: Inmail, connection requests and results Search Bar: for people to connect with, jobs, updates, groups etc Settings Menu: Upgrade, change account settings, SIGN OUT
  6. a profile is 9 times more likely to be viewed if it has a picture Summary--Think of it as your professional elevator pitch Be creative with headline. Should reflect who you are, not what you do
  7. Your LinkedIn profile represents your definitive professional image on Web and is discoverable through millions of searches on LinkedIn or from search engines like Google. You are in complete control over what others see on your profile, so leverage this to showcase your skills and talents so the right people and opportunities find you **go to profile and show them full page Profile sections on left People you may know, ads, Profiles also viewed by ppl who viewed you, Profile stre
  8. The headline is possibly the most important part on your LinkedIn profile. It is your 120 character hook to people finding you in a LinkedIn search, it should be about what you do as opposed to what you are. It should be memorable and enticing enough for someone to click on your profile
  9. These sections allow you to further enhance and personalize your Linkedin profile.
  10. Linkedin will help you find people you already know by importing your email address contacts. Most email services store emails automatically, providing you with a superb way to connect. Once you do that, connecting is easy because you can search through a first degree connection’s connection list to find colleagues and acquaintances you have in common. 1st-degree - People you're directly connected to because you have accepted their invitation to connect, or they have accepted your invitation. You'll see a 1st degree icon next to their name in search results and on their profile. You can contact them by sending a message on LinkedIn. 2nd-degree - People who are connected to your 1st-degree connections. You'll see a 2nd degree icon next to their name in search results and on their profile. You can send them an invitation by clicking Connect or contact them through an InMail or an introduction. 3rd-degree - People who are connected to your 2nd-degree connections. You'll see a 3rd degree icon next to their name in search results and on their profile. If their full first and last names are displayed, you will be able to send them an invitation by clicking Connect. If only the first letter of their last name is displayed, clicking Connect is not an option but you can still contact them through an InMail or an introduction.
  11. LinkedIn makes you go through a series of extra steps when you try to connect with someone. You have to demonstrate how you're connected, which helps cut down on potential spammers. Some career experts say this is a good thing, as, unlike Twitter, where you try to collect as many followers as possible, you should limit your connections to people you have worked with, or at least people you know Once your profile fully demonstrates your expertise and experience, research groups in your industry and join those that interest you. Add value by contributing frequently and acknowledging others. Remember that it’s about adding value, not marketing yourself. "Groups are a good way to create connections,
  12. Joining Groups and displaying the group badges on your profile are the perfect ways to fill out the professionalism of your profile and show your desire to connect to people with whom you have something in common. start by joining the larger industry groups related to the career they want to pursue.
  13. joining a LinkedIn group could be helpful in a number of ways. Most important is the ability to network, find resources and share information with other like-minded individuals in the “Discussions” tab. Much like LinkedIn Answers, you can ask and answer questions in an effective way – typically focused around the purpose of the Group. There’s also a “News” tab where you can share or read links to articles or blog posts (again likely related to the Group’s purpose). Posting/answering Discussions and News items could help you in establishing some expertise or relationships with other Group members and those relationships could develop into business opportunities.
  14. With a few keystrokes they can give you a recommendation that is often more effective than the old photo-copied reference letters we used to keep in file drawers. potential employers can not only see who has written references for you, but can see who you have written references for. You can ask for references by filling out and sending this request form, that is then sent to the connection you want to write your recommendation. Go to the Profile menu, select recommendations from the drop down menu and click on it. This is where you’ll find the above form Try to edit the generic message that generates when you begin the rec form
  15. General search Advanced search Company search
  16. Apply now is a quick Linkedin app benefit: you can apply for a job with a few quick clicks without leaving your Linkedin profile so long as the posting says apply now at the bottom!
  17. Be found by recruiters and hiring managers Include keywords that are searchable and relevant Have engaging headlines, make good connections, include industry youre in an location to display a good appearance in search results and get more views Use recommendations so that people pick you from the results-request recs from ppl you’ve worked with, preferably supervisors Check who viewed your profile Match views up with applications you’ve sent Visit profiles of recruiters and hiring managers Make sure your name and headline are visible so they can contact you if interested once they see you’ve viewed them Simplyhired lets you choose between uploading your resume and importing your linked in profile to allow you to quick apply for jobs, see where your connections are working, and receive personalized job search results
  18. You can access you Linkedin account on your tablet or smartphone buy downloading the free app from your phone’s app store. For apple devices this is the apple app store, for android devices this is the google play store.