The document summarizes a presentation on social media for business. It introduces the presenters and their strengths with different social media platforms. It then covers the key topics of what social media is, why companies should use it, how companies are already using platforms like Facebook, Twitter, LinkedIn and blogging. Specific guidance and examples are provided on setting up and managing profiles on these different channels.
The rise of digital radio, social media, and digital advertising have given radio stations a unique advantage when it comes to designing and deploying marketing strategies for today’s consumers.
Launching Amazon Go
What, how and where should we communicate to resonate with our target audience and get the biggest spread, for the lowest cost, with the highest impact?
A stripped down version of a pitch deck to help a care home company through branding, messaging and strategy support. This was an agency pitch situation.
3 creative approaches to Influencer MarketingUpfluence
Chances are you’ve heard a lot about Influencer Marketing by now; its basic principles, its importance, and the ways to identify and contact influencers are clear to you. The consensus, however, is that there are only two ways to work with your influencers: pay for a sponsored article or post on their blogs and social media channels, or offer them free stuff so they can give it a try in front of their audiences.
These are very good ways to leverage your influencers’ networks and reach an audience you generally don’t have access to, but they’re certainly not the only ones. Here are 3 creative examples of what you can do to beef up your influencer marketing strategy, and win the blogosphere in an unexpected way that gives you the edge.
welingkar final year presentation
Special discount for sileshare viewers
https://niraj7005.wooplr.com/search?q=Anarkali
Men & women product
Open below link
https://niraj7005.wooplr.com
For tour
https://www.facebook.com/DestinigoWorld
The rise of digital radio, social media, and digital advertising have given radio stations a unique advantage when it comes to designing and deploying marketing strategies for today’s consumers.
Launching Amazon Go
What, how and where should we communicate to resonate with our target audience and get the biggest spread, for the lowest cost, with the highest impact?
A stripped down version of a pitch deck to help a care home company through branding, messaging and strategy support. This was an agency pitch situation.
3 creative approaches to Influencer MarketingUpfluence
Chances are you’ve heard a lot about Influencer Marketing by now; its basic principles, its importance, and the ways to identify and contact influencers are clear to you. The consensus, however, is that there are only two ways to work with your influencers: pay for a sponsored article or post on their blogs and social media channels, or offer them free stuff so they can give it a try in front of their audiences.
These are very good ways to leverage your influencers’ networks and reach an audience you generally don’t have access to, but they’re certainly not the only ones. Here are 3 creative examples of what you can do to beef up your influencer marketing strategy, and win the blogosphere in an unexpected way that gives you the edge.
welingkar final year presentation
Special discount for sileshare viewers
https://niraj7005.wooplr.com/search?q=Anarkali
Men & women product
Open below link
https://niraj7005.wooplr.com
For tour
https://www.facebook.com/DestinigoWorld
A presentation I delivered with Dr. Leahcim Semaj at the annual Jamaica Employers Federation Conference.
Truncated Abstract: The standard marketing broadcasting function of social platforms are just the tip of the iceberg. These networks are the world’s first listening platform, allowing businesses to directly engage with prospective and existing customers in real time to solve problems, streamline customer service, and convert sales by giving insight into when, why, where and how they buy.
Kemal Brown (C)
This is the second lecture for my Interactive Global & Regional Marketing course. This presentation covers the differences between traditional and interactive marketing.
Social Media Marketing Strategy for Business GrowthSlideTeam
This presentation is about how to increase business growth using social media marketing strategies which help to achieve social media and business goals.
This is the first lecture of the Interactive Global & Regional Marketing course that I am teaching. this lecture provides the foundation for the course, medias, platforms and how to succeed.
A presentation I delivered with Dr. Leahcim Semaj at the annual Jamaica Employers Federation Conference.
Truncated Abstract: The standard marketing broadcasting function of social platforms are just the tip of the iceberg. These networks are the world’s first listening platform, allowing businesses to directly engage with prospective and existing customers in real time to solve problems, streamline customer service, and convert sales by giving insight into when, why, where and how they buy.
Kemal Brown (C)
This is the second lecture for my Interactive Global & Regional Marketing course. This presentation covers the differences between traditional and interactive marketing.
Social Media Marketing Strategy for Business GrowthSlideTeam
This presentation is about how to increase business growth using social media marketing strategies which help to achieve social media and business goals.
This is the first lecture of the Interactive Global & Regional Marketing course that I am teaching. this lecture provides the foundation for the course, medias, platforms and how to succeed.
Learn how to make Twitter an asset that will help you grow your business with this LocalVox SlideShare.
Twitter is one of the most powerful social networks -- and it's free. But knowing how to make it work to your benefit takes work and knowledge.
Here's what we cover in this deck:
* The basics of Twitter
* Why your small business needs to be on Twitter
* How to build a following
* 4 tips for Advanced Search
* Content inspiration
* Sample schedules
* 9 tips for success
Twitter for Business Coaches – Retention & Growth WABC 2010Social Jack
Learn how business coaches are retaining clients, filling events and locking in qualified appointments by micro blogging with Twitter!
In this in-depth FREE Training Overview, Dean DeLisle, Founder and CEO of Forward Progress – a Chicago based Coaching and Training Organization and a long-standing member with Worldwide Association of Business Coaches, will lead this webinar, guiding you step by step on how to use Twitter to ACTUALLY generate NEW coaching clients for 2010!
Featured frequently in news publications, radio and television, Dean DeLisle has helped over 4,000 clients connect with over 25 million leads and close over a billion dollars in sales—all by helping them make the connections that count.
Having just turned 4 years old this year, Twitter has one of the fastest growing user bases in the Social Network family. In less than one hour we will show you why everyone is using this micro blogging site and why you should too!
In this jam-packed one-hour webinar, you will learn HOW TO:
• Understand Twitter
• Customize your Profile/Page
• Use Twitter for Customer Service
• Promote your Business, Website, Event, etc.
• Conduct and Monitor Conversations
• Connect with Others and Gain Followers
• Leverage Your Network
Getting new business is critical in today’s business world where every targeted lead counts! Join the thousands of people who have generated new business in the last few months just by simply attending these webinars!
PLEASE NOTE***If you cannot make the scheduled time, upon registering, you will automatically get access to the recording and materials.
We look forward to seeing you there!
Twitter for Business Coaches – Retention & Growth - WABC 2010Social Jack
Learn how business coaches are retaining clients, filling events and locking in qualified appointments by micro blogging with Twitter!
In this in-depth FREE Training Overview, Dean DeLisle, Founder and CEO of Forward Progress – a Chicago based Coaching and Training Organization and a long-standing member with Worldwide Association of Business Coaches, will lead this webinar, guiding you step by step on how to use Twitter to ACTUALLY generate NEW coaching clients for 2010!
Featured frequently in news publications, radio and television, Dean DeLisle has helped over 4,000 clients connect with over 25 million leads and close over a billion dollars in sales—all by helping them make the connections that count.
Having just turned 4 years old this year, Twitter has one of the fastest growing user bases in the Social Network family. In less than one hour we will show you why everyone is using this micro blogging site and why you should too!
In this jam-packed one-hour webinar, you will learn HOW TO:
• Understand Twitter
• Customize your Profile/Page
• Use Twitter for Customer Service
• Promote your Business, Website, Event, etc.
• Conduct and Monitor Conversations
• Connect with Others and Gain Followers
• Leverage Your Network
Getting new business is critical in today’s business world where every targeted lead counts! Join the thousands of people who have generated new business in the last few months just by simply attending these webinars!
PLEASE NOTE***If you cannot make the scheduled time, upon registering, you will automatically get access to the recording and materials.
We look forward to seeing you there!
Twitter for Business Coaches – Retention & Growth wabc 2010Social Jack
Learn how business coaches are retaining clients, filling events and locking in qualified appointments by micro blogging with Twitter!
In this in-depth FREE Training Overview, Dean DeLisle, Founder and CEO of Forward Progress – a Chicago based Coaching and Training Organization and a long-standing member with Worldwide Association of Business Coaches, will lead this webinar, guiding you step by step on how to use Twitter to ACTUALLY generate NEW coaching clients for 2010!
Featured frequently in news publications, radio and television, Dean DeLisle has helped over 4,000 clients connect with over 25 million leads and close over a billion dollars in sales—all by helping them make the connections that count.
Having just turned 4 years old this year, Twitter has one of the fastest growing user bases in the Social Network family. In less than one hour we will show you why everyone is using this micro blogging site and why you should too!
In this jam-packed one-hour webinar, you will learn HOW TO:
• Understand Twitter
• Customize your Profile/Page
• Use Twitter for Customer Service
• Promote your Business, Website, Event, etc.
• Conduct and Monitor Conversations
• Connect with Others and Gain Followers
• Leverage Your Network
Getting new business is critical in today’s business world where every targeted lead counts! Join the thousands of people who have generated new business in the last few months just by simply attending these webinars!
PLEASE NOTE***If you cannot make the scheduled time, upon registering, you will automatically get access to the recording and materials.
We look forward to seeing you there!
Twitter for Business Coaches – Retention & Growth WABC 2010Social Jack
Learn how business coaches are retaining clients, filling events and locking in qualified appointments by micro blogging with Twitter!
In this in-depth FREE Training Overview, Dean DeLisle, Founder and CEO of Forward Progress – a Chicago based Coaching and Training Organization and a long-standing member with Worldwide Association of Business Coaches, will lead this webinar, guiding you step by step on how to use Twitter to ACTUALLY generate NEW coaching clients for 2010!
Featured frequently in news publications, radio and television, Dean DeLisle has helped over 4,000 clients connect with over 25 million leads and close over a billion dollars in sales—all by helping them make the connections that count.
Having just turned 4 years old this year, Twitter has one of the fastest growing user bases in the Social Network family. In less than one hour we will show you why everyone is using this micro blogging site and why you should too!
In this jam-packed one-hour webinar, you will learn HOW TO:
• Understand Twitter
• Customize your Profile/Page
• Use Twitter for Customer Service
• Promote your Business, Website, Event, etc.
• Conduct and Monitor Conversations
• Connect with Others and Gain Followers
• Leverage Your Network
Getting new business is critical in today’s business world where every targeted lead counts! Join the thousands of people who have generated new business in the last few months just by simply attending these webinars!
PLEASE NOTE***If you cannot make the scheduled time, upon registering, you will automatically get access to the recording and materials.
We look forward to seeing you there!
If you are a brand without
Snapchat, Instagram, Pinterest, Tumblr & Weekly video content on Youtube.
Sorry! You are behind the times, it’s not 2013, it’s 2016 soon
Social media strategy: The case of blogs and microblogsjeffwilfong
In this three-section presentation, strategy and basic terminology are explained for blogs and micro-blogs (specifically Twitter), and some tips for small business strategy at the initial start-up marketing phase are provided.
This is my presentation from last year. Since then Facebook added a few 100 million users and more news organizations changed their structure and strategy. Compare this to my other recent ones .
This is class 9 from the campaign builder series. Thisone covers an overview of 1-8 and talk in depth on how to build a successful Social Media Campaign
Personal Brand Statement:
As an Army veteran dedicated to lifelong learning, I bring a disciplined, strategic mindset to my pursuits. I am constantly expanding my knowledge to innovate and lead effectively. My journey is driven by a commitment to excellence, and to make a meaningful impact in the world.
Affordable Stationery Printing Services in Jaipur | Navpack n PrintNavpack & Print
Looking for professional printing services in Jaipur? Navpack n Print offers high-quality and affordable stationery printing for all your business needs. Stand out with custom stationery designs and fast turnaround times. Contact us today for a quote!
Improving profitability for small businessBen Wann
In this comprehensive presentation, we will explore strategies and practical tips for enhancing profitability in small businesses. Tailored to meet the unique challenges faced by small enterprises, this session covers various aspects that directly impact the bottom line. Attendees will learn how to optimize operational efficiency, manage expenses, and increase revenue through innovative marketing and customer engagement techniques.
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Experience unparalleled EXTENDED STAY and comfort at Skye Residences located just minutes from Toronto Airport. Discover sophisticated accommodations tailored for discerning travelers.
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What is the TDS Return Filing Due Date for FY 2024-25.pdfseoforlegalpillers
It is crucial for the taxpayers to understand about the TDS Return Filing Due Date, so that they can fulfill your TDS obligations efficiently. Taxpayers can avoid penalties by sticking to the deadlines and by accurate filing of TDS. Timely filing of TDS will make sure about the availability of tax credits. You can also seek the professional guidance of experts like Legal Pillers for timely filing of the TDS Return.
3.0 Project 2_ Developing My Brand Identity Kit.pptxtanyjahb
A personal brand exploration presentation summarizes an individual's unique qualities and goals, covering strengths, values, passions, and target audience. It helps individuals understand what makes them stand out, their desired image, and how they aim to achieve it.
What are the main advantages of using HR recruiter services.pdfHumanResourceDimensi1
HR recruiter services offer top talents to companies according to their specific needs. They handle all recruitment tasks from job posting to onboarding and help companies concentrate on their business growth. With their expertise and years of experience, they streamline the hiring process and save time and resources for the company.
The world of search engine optimization (SEO) is buzzing with discussions after Google confirmed that around 2,500 leaked internal documents related to its Search feature are indeed authentic. The revelation has sparked significant concerns within the SEO community. The leaked documents were initially reported by SEO experts Rand Fishkin and Mike King, igniting widespread analysis and discourse. For More Info:- https://news.arihantwebtech.com/search-disrupted-googles-leaked-documents-rock-the-seo-world/
As a business owner in Delaware, staying on top of your tax obligations is paramount, especially with the annual deadline for Delaware Franchise Tax looming on March 1. One such obligation is the annual Delaware Franchise Tax, which serves as a crucial requirement for maintaining your company’s legal standing within the state. While the prospect of handling tax matters may seem daunting, rest assured that the process can be straightforward with the right guidance. In this comprehensive guide, we’ll walk you through the steps of filing your Delaware Franchise Tax and provide insights to help you navigate the process effectively.
[Note: This is a partial preview. To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
Sustainability has become an increasingly critical topic as the world recognizes the need to protect our planet and its resources for future generations. Sustainability means meeting our current needs without compromising the ability of future generations to meet theirs. It involves long-term planning and consideration of the consequences of our actions. The goal is to create strategies that ensure the long-term viability of People, Planet, and Profit.
Leading companies such as Nike, Toyota, and Siemens are prioritizing sustainable innovation in their business models, setting an example for others to follow. In this Sustainability training presentation, you will learn key concepts, principles, and practices of sustainability applicable across industries. This training aims to create awareness and educate employees, senior executives, consultants, and other key stakeholders, including investors, policymakers, and supply chain partners, on the importance and implementation of sustainability.
LEARNING OBJECTIVES
1. Develop a comprehensive understanding of the fundamental principles and concepts that form the foundation of sustainability within corporate environments.
2. Explore the sustainability implementation model, focusing on effective measures and reporting strategies to track and communicate sustainability efforts.
3. Identify and define best practices and critical success factors essential for achieving sustainability goals within organizations.
CONTENTS
1. Introduction and Key Concepts of Sustainability
2. Principles and Practices of Sustainability
3. Measures and Reporting in Sustainability
4. Sustainability Implementation & Best Practices
To download the complete presentation, visit: https://www.oeconsulting.com.sg/training-presentations
Discover the innovative and creative projects that highlight my journey throu...dylandmeas
Discover the innovative and creative projects that highlight my journey through Full Sail University. Below, you’ll find a collection of my work showcasing my skills and expertise in digital marketing, event planning, and media production.
Taurus Zodiac Sign_ Personality Traits and Sign Dates.pptxmy Pandit
Explore the world of the Taurus zodiac sign. Learn about their stability, determination, and appreciation for beauty. Discover how Taureans' grounded nature and hardworking mindset define their unique personality.
"𝑩𝑬𝑮𝑼𝑵 𝑾𝑰𝑻𝑯 𝑻𝑱 𝑰𝑺 𝑯𝑨𝑳𝑭 𝑫𝑶𝑵𝑬"
𝐓𝐉 𝐂𝐨𝐦𝐬 (𝐓𝐉 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐜𝐚𝐭𝐢𝐨𝐧𝐬) is a professional event agency that includes experts in the event-organizing market in Vietnam, Korea, and ASEAN countries. We provide unlimited types of events from Music concerts, Fan meetings, and Culture festivals to Corporate events, Internal company events, Golf tournaments, MICE events, and Exhibitions.
𝐓𝐉 𝐂𝐨𝐦𝐬 provides unlimited package services including such as Event organizing, Event planning, Event production, Manpower, PR marketing, Design 2D/3D, VIP protocols, Interpreter agency, etc.
Sports events - Golf competitions/billiards competitions/company sports events: dynamic and challenging
⭐ 𝐅𝐞𝐚𝐭𝐮𝐫𝐞𝐝 𝐩𝐫𝐨𝐣𝐞𝐜𝐭𝐬:
➢ 2024 BAEKHYUN [Lonsdaleite] IN HO CHI MINH
➢ SUPER JUNIOR-L.S.S. THE SHOW : Th3ee Guys in HO CHI MINH
➢FreenBecky 1st Fan Meeting in Vietnam
➢CHILDREN ART EXHIBITION 2024: BEYOND BARRIERS
➢ WOW K-Music Festival 2023
➢ Winner [CROSS] Tour in HCM
➢ Super Show 9 in HCM with Super Junior
➢ HCMC - Gyeongsangbuk-do Culture and Tourism Festival
➢ Korean Vietnam Partnership - Fair with LG
➢ Korean President visits Samsung Electronics R&D Center
➢ Vietnam Food Expo with Lotte Wellfood
"𝐄𝐯𝐞𝐫𝐲 𝐞𝐯𝐞𝐧𝐭 𝐢𝐬 𝐚 𝐬𝐭𝐨𝐫𝐲, 𝐚 𝐬𝐩𝐞𝐜𝐢𝐚𝐥 𝐣𝐨𝐮𝐫𝐧𝐞𝐲. 𝐖𝐞 𝐚𝐥𝐰𝐚𝐲𝐬 𝐛𝐞𝐥𝐢𝐞𝐯𝐞 𝐭𝐡𝐚𝐭 𝐬𝐡𝐨𝐫𝐭𝐥𝐲 𝐲𝐨𝐮 𝐰𝐢𝐥𝐥 𝐛𝐞 𝐚 𝐩𝐚𝐫𝐭 𝐨𝐟 𝐨𝐮𝐫 𝐬𝐭𝐨𝐫𝐢𝐞𝐬."
4. Agenda - What is social media?- Why use social media?- How companies are already using social mediaFacebook Twitter LinkedIn Blogging
5. What is social media? Social Media is Communicating a communications channel supported by online tools and media It allows companies to listen to and converse with their clients where they are Like a phone call, e-mail or personal conversation
6. What is social media? What avenues does Social Media open up? Conversation Listening Monitoring customer feedback New Customer Opportunities Business Development
7. ACTIVITY Which Social Media platforms do you have the most interest in and why? Have any of you opened accounts or participate in Twitter Facebook LinkedIN Blogging
9. About LinkedIn for Sales and Prospecting Leverage the power of tapping into other people’s LinkedIn networks Utilize to locate prospective clients Don’t sell your services Drive people to relevant content on your site that adds value
10. Create a Polished Profile Clarify what you do and why you are good at it Be conversational Communicate successes from current/past jobs Make sure your profile is completely filled out Fill out all current and past positions Don’t copy & paste your resume Include URLs linking to your blogand company websites Include a professional photo
11. Take Your Offline Connections Online Make it a habit to send a LinkedIn connection to customers and prospects after every meeting Connect with people with similar interests Find connections already on LinkedIn Invite those not on LinkedIn to join Answer Questions Posted on LinkedIn Share your expertise & add value to the conversation
12. Get Introduced to ‘Super Connectors’ Realize the power and degree of connectivity Research your 1st, 2nd and 3rd degrees of connection Look at people you know in common with a prospective connection and have them introduce you If you belong to a common LinkedIn Group, send them a LI message to discuss your common interest Regularly Deliver Value to 1st Degree Contacts Send them links that they will find useful Advertise events tothem that they mayfind benefit in
13. Advanced Search Feature Pinpoint potential clients ASF allows you to build highly specific searches for people/companies by industry, city and keywords
14. Advanced Search Feature How does it work? Find exactly right person by entering options in the search fields: Keywords: found in member’s profile First/Last name: find someone specific Location: eg London Titles: both current and past titles Company: both current and past employment at a particular company Industry: you can select more than one at a time
15. Advanced Search Tips Refine your results: Quoted searches: search for an exact phrase, i.e. “Human Resources Manager” ‘NOT’ searches: type NOT Product Manager ‘OR’ searches: Human Resources Manager OR Recruitment Manager ‘AND’ searches: Human Resources Manager AND Recruitment Manager Parenthetical searches: for complex searches, i.e. Human Resources Manager OR ( Training Director)
17. Prospecting Tips Invite your personal and professional connections to join LinkedIn if they’re not on it View your connections’ connections Research and identify potential prospects Research decision makers Know their background and find a common ground to help initiate a conversation with them View who has viewed your profile The number of times your profile is viewed shows popularity and effectiveness of your profile
18. Integrate LinkedIn Into Your Marketing Anytime you do a webinar or present at a conference or tradeshow Invite your audience to network with you or join your LinkedIn group Sharing your presentation or valuable content Include LinkedIn in your email signature Cross promote with other social media Post your events on LinkedIn
20. What is a Blog? The difference between a blog and a website – A website: • Is a static platform with consistent content – A blog: • Is a dynamic publishing platform with new content • Allows readers to interact/comment/share content easily • Opens the organization’s doors to two‐way communication • Is low‐cost & high in return within marketing, promotionand opportunities for additional business coverage
21. How to Get Started Step 1: Choosing a niche topic for your blog Step 2: Choosing a blog platform Step 3: Choosing a domain name for your blog Step 4: What are readers looking for from your blog? Step 5: How to change your blogging mindset from ‘what’s in it for me’ to ‘what’s in it for my readers?’
22. Blog Challenge Blogging requires time and concrete planning to be successful and consistent. http://www.newhorizonsuk.blogspot.com/
27. How to Get Started Step 1: Setting Up A Twitter Account Username consideration Create a short name usernames count against the 140 character limit and also makes it easier for followers to type Be careful with shortening however as it may create confusion and be less likely to remember E.g. @Nhuk (less likely to be remembered)vs. @NewHorizons_uk
28. How to Get Started Step 1: Setting Up A Twitter Account Username consideration Create a short name usernames count against the 140 character limit and also makes it easier for followers to type Be careful with shortening however as it may create confusion and be less likely to remember E.g. @Nhuk (less likely to be remembered)vs. @NewHorizons_uk
29. How to Get Started Filling in your profile information Include your website URL and a short bio Users are reluctant to follow empty profiles so be sure to fully complete it Allows users and directories (Twello) to search your bio by keywords
30. How to Get Started Twitter Background Backgrounds are great for extending the branding strategy With space on the left, provide more information about the company and your office: Logo of your company, useful links, email addresses and contact information Include a photo of yourself it puts a face to your company and personalizes your profile
32. Why Should you use Twitter? Thousands of companies are utilizing Twitter as a communications tool to help achieve marketing goals to make profit.
33. How do you use Twitter? What to do on Twitter Share content about your products and services Monitor current news & buzz on your industry Follow industry leaders and competition
34. What to do on Twitter Answer client questions to establish credibility and expertise. Be an authority figure for your industry Drive traffic to your center’s website and your other SM sites (FB, LinkedIn, etc.) Perform marketing and competitive research Respond to negative client experiences directly How do you use Twitter?
35.
36. You are only visible when you are active – users search tweets not profiles
37.
38. How to manage Twitter? 1) Twitter Replies and DMs Don’t miss out on any conversations
39. How to manage Twitter? 2) Keyword and # Searches Search users by their tweets Find prospects and industry peers Search for ‘Microsoft’ or ‘#Microsoft’
48. Example Dell is a sales poster child for Twitter, making over $3 million by promoting special offers and discounts available only on Twitter Outlet selling certified refurbished, previously ordered new Dell products Provides advice and assistance How are companies alreadyusing Social Media?
49. How are companies alreadyusing Social Media? Case Study: Southwest Airlines implemented a very robust social media program numerous social profiles that focused on building awareness for their brand,as well as their internal community of employees
50. How are companies alreadyusing Social Media? Dear @SouthwestAir - I know I'm fat, but was Captain Leysath really justified in throwing me off a flight for which I was already seated? Wanna tell me I'm too wide for the sky? Totally cool. But fair warning, folks: IF YOU LOOK LIKE ME, YOU MAY BE EJECTED FROM @SOUTHWESTAIR. Via @byrneification "save the anger for SModcast" Believe it, Son. @SouthwestAir? You fu@#$ with the wrong sedentary processed-foods eater! SouthwestAir did respond
52. Facebook Facebook: a widespread community of almost 500 million users consisting of students and adults. More robust than Twitter, Facebook allows users to share numerous forms of media and messages on each other’s profile pages to communicate and interact
54. What is Facebook? The world’s largest social network Over 500 million users Founded in February 2004 Initially a network for just colleges nationwide, slowly opened to everyone with an e-mail address A network where friends, family, colleagues and now businesses can connect witheach other and share messages, linksand various forms of media
56. Difference Between a Facebook Profile and a Facebook Page Facebook Profiles For people to communicate with friends & family A business or product should NOT open a FB profile Add friends and share status updates, pictures and videos
57. Difference Between a Facebook Profile and a Facebook Page Facebook Pages Built for businesses, brands, products & celebrities Users become ‘fans’ of a Facebook Page Share status updates, images, videos & discussions Able to track specific metrics Fans, page views,age, gender, location,language
59. Anatomy of a Facebook Page Top navigation Wall | Info | Boxes | Notes| Blog
60. Anatomy of a Facebook Page The Wall Fans can write on the wall, allowing companies to understand what a fan is thinking via the “Like” and “Comments” features
66. How Can A Page Help Your Business? Attract new prospects Popularity of the platform will draw in new people from an untapped community to the your brand Communicate business information Information usually found on static web pages are now found on growing, dynamic platforms Business addresses/contact info Event announcements/RSVPs Product/news releases
67. How Can A Page Help Your Business? Search and SEO benefits Pages are public Thus indexed by search engines and bettering the chance search results pick up your Company’s website/s Links Since pages are public, so are links included within fan page profiles
68. How Can A Page Help Your Business? Choose landing page You can set where users go when first clicking to your fan page Ability to promote & target a product/feature launch or a specific brand promotion or deal Integration You can import your blog content, videos & images, and other relevant information Help generate website traffic and activity
69. 10 Tips to Get the Most Out of Facebook 1 – Content: always create fresh, thought-provoking content for your fans - while encouraging them to share thoughts & ideas 2 – Engage: always interact with and respondto your fans when they reach out to you 3 – Picture/Bio: add an eye-catching picture and appealing bio that grabs new users attention
70. 10 Tips to Get the Most Out of Facebook 4 – Connect: and network with prospects that may be interested in your product/service. Find & engage with them in related groups/pages on Facebook 5 – Landing Page: set your Fan Page to a specific tab that potential fans will see. Customize it to include media and exclusive info just for Facebook users
71. 10 Tips to Get the Most Out of Facebook 6 – Aggregate: import content (blogs) and media (YouTube, Flickr) to give fans more resources. 7 – Share-ability: make it easy for fans to share content and media posted. 8 – Integrate: Facebook isn’t a one stop shop. Make it a part of the business and integrate within the website and other materials. Make it be known to clients & audience of your Page and the benefits of becoming a fan
72. 10 Tips to Get the Most Out of Facebook 9 – Exclusivity: build content, special drawings & contests, tips, videos, etc – all exclusive to only your Facebook fans 10 – Be Yourself: be open and inviting to fans, welcoming them, and thinking of them more than just another number
73. How are companies already using Facebook Pages? Microsoft: www.facebook.com/windows Informational portal open to all fans
74. How are companies already using Facebook Pages? Promoting new Windows 7 Offering student discounts (targeted FB demographic)
75. How are companies already using Facebook Pages? Incentive to become a fan
76. How are companies already using Facebook Pages? Acknowledges fan base
77. How are companies already using Facebook Pages? Offerings, tips and support
79. Social Media for Business Courses Introduction to Social Media for business LinkedIn Training Twitter Blogging 12th April, 10th May, 14th June, 13th July 12th April, 10th May, 14th June, 13th July 13th April, 11th May, 15th June, 14th July 13th April, 11th May, 15th June, 14th July