SlideShare a Scribd company logo
LinkedIn on Campus:
How LinkedIn Can Help Career Services
Professionals and Your Students
Agenda

•   LinkedIn 101
•   How LinkedIn Helps You
•   How LinkedIn Helps Your Students
•   Questions
http://university.linkedin.com
How to Ask a Question


                   •Type your question into the “Q&A”
                   box

                   •Presenter will answer selected
                   questions at the end of the
                   webinar.

                   •If your question is not answered,
                   ask it on LinkedIn!
Meet Lindsey
I. LinkedIn 101
How LinkedIn Works


                     Your Friends’ Friends’ Friends




                     Your Friends’ Friends



                     Your Friends
Who Uses LinkedIn?

• 150 million+ professionals
• Over 150 industries
• 2 million+ companies
• Executives from every Fortune 500 firm
• 60,000+ college and university alumni groups
• 56% outside the U.S.
II. How LinkedIn Helps You
LinkedIn Benefits for Career Services
        Professionals

1.   Build and enhance your own professional brand
3.   Enhance the brand and services of your career
     center
5.   Attract more organizations to recruit your
     students and alumni
7.   Find answers to questions and share resources
     with colleagues
1. 1. Build and Enhance Your Own
Professional Brand
Live Demo of LinkedIn Profile
Add LinkedIn to Your Email Signature


------------------------------
Jane Doe
Director, National University Career Center
Ph: (800) 555-1234
Fax: (800) 555-5678
Jane.Doe@National.edu
Connect with me on LinkedIn:
www.linkedin.com/in/JaneDoe
2. Enhance the Brand and Services of
Your Career Center
Benefits of LinkedIn Groups


• Enhance brand
• Increase
communication
• Connect alumni &
students
• List management
Live Demo of LinkedIn Group
Best Practice #1:
Market Your LinkedIn Group
Best Practice #2:
Market Your LinkedIn Group
Best Practice #3:
Set Up a “Welcome” Template
Best Practice #4:
Connect Students and Alumni
3. Attract More Organizations to
   Recruit Your Students and Alumni

“I have used LinkedIn extensively to research where our alumni are
working and to solicit their assistance. Additionally, I have shared lists
of alumni generated through LinkedIn with employers we want to visit
campus. I’ve found employers to be impressed by the breadth and
depth of information that I have gained from using LinkedIn.”

           -Mark Presnell, PhD, Director, Johns Hopkins Career Center
Live Demo of LinkedIn Introduction
4. Find Answers to Questions and
Share Resources with Colleagues
Some Recommended Groups

•   SHRM (Society for Human Resource Management)
•   ERE.net
•   Liberal Arts Career Network
•   Alumni Career Services Network
•   Entry-Level Jobs and Internships
•   College Recruiting Central
•   College Career Expert
Invitation to Join “Career Services
Professionals” Group
III. How LinkedIn Helps Your
Students Help Themselves
LinkedIn Benefits for Students and
        Alumni

1.   Build a professional online presence
3.   Connect in a meaningful way with alumni and
     other “warm” contacts
5.   Research companies and industries
7.   Explore opportunities with organizations that
     don’t recruit on campus
8.   Learn professional networking etiquette
1. Build a Professional Online Presence
“It’s no longer enough to simply have a solid
resume. Students now need a professional
online presence.”
                       - Holly Paul, US Recruiting Leader
                                PricewaterhouseCoopers
Add Sections to Enhance Student Profiles
Add Sections to Enhance Student Profiles
Add Sections to Enhance Student Profiles
Add Sections to Enhance Student Profiles
Great App for Creative Students
The 5 Golden Rules of Student LinkedIn
       Profiles

1. Professional photo of student alone

2. Headline with area of study and/or career ambitions

3. Keyword-rich summary that includes type of
  positions student is seeking
4. Inclusion of volunteer activities, internships and
  extra curriculars
5. Recommendations from professors, advisors,
  internships
2. Connect in a Meaningful Way with
Alumni and Other “Warm” Contacts
Live Demo of LinkedIn Company Page
www.linkedin.com/studentjobs
4. Explore Opportunities with Organizations
that Don’t Recruit on Campus
5. Learn Professional Networking
Etiquette
www.brandeis.edu/hiatt/students/networking
BEFORE   AFTER
“Where do I start?”
Calls to Action

1.   Complete all career center staff profiles to 100%
2. Add a link to LinkedIn and guidelines to your
   career center’s website
3. Join the “Career Services Professionals”
   LinkedIn Group and continue the
   conversation!
Questions
http://learn.linkedin.com/
http://university.linkedin.com

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LinkedIn Career Services Webinar Presentation Slides

  • 1. LinkedIn on Campus: How LinkedIn Can Help Career Services Professionals and Your Students
  • 2.
  • 3. Agenda • LinkedIn 101 • How LinkedIn Helps You • How LinkedIn Helps Your Students • Questions
  • 5. How to Ask a Question •Type your question into the “Q&A” box •Presenter will answer selected questions at the end of the webinar. •If your question is not answered, ask it on LinkedIn!
  • 8. How LinkedIn Works Your Friends’ Friends’ Friends Your Friends’ Friends Your Friends
  • 9. Who Uses LinkedIn? • 150 million+ professionals • Over 150 industries • 2 million+ companies • Executives from every Fortune 500 firm • 60,000+ college and university alumni groups • 56% outside the U.S.
  • 10. II. How LinkedIn Helps You
  • 11. LinkedIn Benefits for Career Services Professionals 1. Build and enhance your own professional brand 3. Enhance the brand and services of your career center 5. Attract more organizations to recruit your students and alumni 7. Find answers to questions and share resources with colleagues
  • 12. 1. 1. Build and Enhance Your Own Professional Brand
  • 13. Live Demo of LinkedIn Profile
  • 14. Add LinkedIn to Your Email Signature ------------------------------ Jane Doe Director, National University Career Center Ph: (800) 555-1234 Fax: (800) 555-5678 Jane.Doe@National.edu Connect with me on LinkedIn: www.linkedin.com/in/JaneDoe
  • 15. 2. Enhance the Brand and Services of Your Career Center
  • 16. Benefits of LinkedIn Groups • Enhance brand • Increase communication • Connect alumni & students • List management
  • 17. Live Demo of LinkedIn Group
  • 18. Best Practice #1: Market Your LinkedIn Group
  • 19. Best Practice #2: Market Your LinkedIn Group
  • 20. Best Practice #3: Set Up a “Welcome” Template
  • 21. Best Practice #4: Connect Students and Alumni
  • 22. 3. Attract More Organizations to Recruit Your Students and Alumni “I have used LinkedIn extensively to research where our alumni are working and to solicit their assistance. Additionally, I have shared lists of alumni generated through LinkedIn with employers we want to visit campus. I’ve found employers to be impressed by the breadth and depth of information that I have gained from using LinkedIn.” -Mark Presnell, PhD, Director, Johns Hopkins Career Center
  • 23. Live Demo of LinkedIn Introduction
  • 24. 4. Find Answers to Questions and Share Resources with Colleagues
  • 25. Some Recommended Groups • SHRM (Society for Human Resource Management) • ERE.net • Liberal Arts Career Network • Alumni Career Services Network • Entry-Level Jobs and Internships • College Recruiting Central • College Career Expert
  • 26. Invitation to Join “Career Services Professionals” Group
  • 27. III. How LinkedIn Helps Your Students Help Themselves
  • 28. LinkedIn Benefits for Students and Alumni 1. Build a professional online presence 3. Connect in a meaningful way with alumni and other “warm” contacts 5. Research companies and industries 7. Explore opportunities with organizations that don’t recruit on campus 8. Learn professional networking etiquette
  • 29. 1. Build a Professional Online Presence
  • 30. “It’s no longer enough to simply have a solid resume. Students now need a professional online presence.” - Holly Paul, US Recruiting Leader PricewaterhouseCoopers
  • 31.
  • 32. Add Sections to Enhance Student Profiles
  • 33. Add Sections to Enhance Student Profiles
  • 34. Add Sections to Enhance Student Profiles
  • 35. Add Sections to Enhance Student Profiles
  • 36. Great App for Creative Students
  • 37. The 5 Golden Rules of Student LinkedIn Profiles 1. Professional photo of student alone 2. Headline with area of study and/or career ambitions 3. Keyword-rich summary that includes type of positions student is seeking 4. Inclusion of volunteer activities, internships and extra curriculars 5. Recommendations from professors, advisors, internships
  • 38. 2. Connect in a Meaningful Way with Alumni and Other “Warm” Contacts
  • 39.
  • 40.
  • 41. Live Demo of LinkedIn Company Page
  • 43. 4. Explore Opportunities with Organizations that Don’t Recruit on Campus
  • 44.
  • 45.
  • 46. 5. Learn Professional Networking Etiquette
  • 48. BEFORE AFTER
  • 49. “Where do I start?”
  • 50. Calls to Action 1. Complete all career center staff profiles to 100% 2. Add a link to LinkedIn and guidelines to your career center’s website 3. Join the “Career Services Professionals” LinkedIn Group and continue the conversation!