Social Media Essentials -- LinkedIn


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Basics of optimizing your LinkedIn account.

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Social Media Essentials -- LinkedIn

  1. 1. Social Media Essentials -- LinkedIn Sandra Fernandez Manager of Public Relations & Social Media Administrator Houston Public Library
  2. 2. Social Media Essentials -- LinkedInLinkedIn Facts 100M Users 74% of recruiters use LinkedIn 50% of recruiters research candidates backgrounds via LinkedIn 21% of recruiters research candidates networks on LinkedIn 50% of users don’t visit LinkedIn on a monthly basis
  3. 3. Complete Your Profile – 100%Include at least Your current position Two past positions Your education Your profile summary A profile photo Your specialties At least three recommendations
  4. 4. Complete Your Profile – 100%Headline Second thing seen on your profile page (below your name) Consider your headline to be a personal branding statement. Project yourself as you would want people to perceive you and your skillset.
  5. 5. Complete Your Profile – 100%Headline – Activity Change your headline
  6. 6. Complete Your Profile – 100%Websites Use to link to your company website Blog Other social networks Portfolio Online resumeReminder: Ignore the default; choose custom names.
  7. 7. Complete Your Profile – 100%Websites – Activity Update a website
  8. 8. Complete Your Profile – 100%Summary• It’s a place to define who you are, what you (want to) do, and why you’re unique• Write a summary that is brief and interesting.• Write it in paragraph form, not bulleted like a resume.• Avoid long, wordy paragraphs.
  9. 9. Complete Your Profile – 100%Experience & Expertise Work History Education SpecialtiesReminder: USE KEYWORDS!
  10. 10. Complete Your Profile – 100%Privacy & Settings Public Profile Profile and Status Updates Contact Settings
  11. 11. Complete Your Profile – 100%Privacy – Activity Make your profile public
  12. 12. Complete Your Profile – 100%Customize your URL Look for your name Can be changed later
  13. 13. Complete Your Profile – 100%URL – Activity Set your Vanity URL
  14. 14. Complete Your Profile – 100%Choose a profile picture Headshot 80 x 80 pixels, square You may not upload a cartoon, symbol, drawing or any content other than a photograph of yourself in your profile photo.
  15. 15. Complete Your Profile – 100%Photo “Do’s” Smiling Eye contact Uncluttered background Alone Appropriate dress for your industry Simple, unobtrusive, understated clothing Update your picture
  16. 16. Find your friends and colleagues Add Connections Import your address book. Find colleagues. Find classmates. People you may know. Mine your connections.
  17. 17. Find your friends and colleagues Add Connections Search by: name keywords title, company, and/or industry location interest connections Invitations received. Invitations sent.
  18. 18. Find your friends and colleaguesConnections – Activity Find your colleagues Add to you network Accept invitations
  19. 19. Find your friends and colleagues Don’t Connect With Strangers You are your network. Your Rolodex Defines You Quality vs. quantity Vet carefully “I don’t know”
  20. 20. Find your friends and colleagues Contacting Other Members Email InMail Introduction Invitation
  21. 21. Find your friends and colleagues Recap LinkedIn firmly believes you should know your contacts before deciding to add them as a connection. Build your network by contacting business professionals you know. Make your connection list public. If you dont, you are essentially defeating the purpose of LinkedIn.
  22. 22. Get and give recommendations Get recommendations Create a simple message and get recommendations from key people who will add credibility to your profile. Use a 360 approach: ask for endorsements from not only the person above you but “all the way around you: above, below and sideways.
  23. 23. Get and give recommendations Give recommendations Take some time to reach out and offer positive recommendations to your colleagues and friends. When you write a recommendation be sure to include something personal to help the reader understand the person that you are recommending better and get that you actually know the person.
  24. 24. Get and give recommendationsGet recommendations – Activity Ask a colleague for a recommendation
  25. 25. Introductions Get introduced Your network is GOLD Follow LinkedIn instructions: InMail vs. Introductions Don’t spam Respond in a timely manner
  26. 26. Updates Status updates – “what are you doing?” Updated profiles New connections Network updates
  27. 27. ParticipateUpdates – Activity Post a status update Comment on an update from a colleague
  28. 28. Participate Company Pages Key events New hires Promotions Follow company pages Create company pages
  29. 29. ParticipateCompany pages – Activity Find a company page and begin following it
  30. 30. ParticipateJoin Affiliation Groups Join as much groups as you can personally handle, or have time for. Participate in the groups that you join by posting and answering questions. Share articles that you feel would benefit the group. BONUS: One of the best bonus features of Groups is that you can send InMail to group members without having to upgrade to a premium account. Create Affiliation Groups
  31. 31. ParticipateAffiliation Groups – Activity Search for an affiliation group (professional organization, alumni group) Ask to join the group
  32. 32. Participate Ask Questions, Answer Questions A way to demonstrate your expertise Content ideas: Create a new blog post in response to a question. Answer a question linking to relevant existing posts. Create a stand signature for your answers. Create a blog post asking a question that includes pictures.
  33. 33. ParticipateQuestions – Activity Choose Questions category Select a question, review responses Select a respondent and find all their answers
  34. 34. Participate Join Events Create Events LinkedIn Today
  35. 35. ParticipateLinkedIn Today – Activity Customize the industries in your newsfeed
  36. 36. Participate Participation Tips Listen first, then comment. Not a sales pitch. Not a place to request leads for jobs. The more you put into something the more you get out of it. The more that you give, the more people will seek to learn more about you and visit your profile.
  37. 37. LinkedIn Applications Add content from other sites Wordpress Slideshare Amazon Reading List
  38. 38. LinkedIn Strategies Create strategy on processing introduction requests, connection requests, recommendation requests Create approach for requesting introductions, recommendations
  39. 39. Measurement Network Statistics Third Party Statistics Link Shorteners
  40. 40. Tools to keep you organized TweetDeck HootSuite Seesmic
  41. 41. LinkedIn EssentialsUpgrading your account Free Business Business Plus Executive
  42. 42. LinkedIn EssentialsRecap Complete your profile – 100% Choose a good profile pic Find your friends and colleagues Get and give recommendations Participate Add content from other sites
  43. 43. Reading List – Articles, Blogs, Books LinkedIn Learning Center: I’m On LinkedIn – Now What??? Blog: How to Succeed in Business Using LinkedIn by Eric Butow and Kathleen Taylor How to Find a Job on LinkedIn Facebook Twitter MySpace and Other Social Networks by Brad and Debra Schep
  44. 44. Where to find me