SlideShare a Scribd company logo
Social Networking For Career Management   Williamson County Public Library
Welcome ,[object Object],[object Object],[object Object],[object Object],[object Object]
Outline ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
What is Social Networking? ,[object Object],[object Object],[object Object],[object Object]
http://jcmc.indiana.edu/vol13/issue1/boyd.ellison.html History Of Social Networks
Why Engage in Social Networking? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Social Networking Sites ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Twitter Twitter is a service for friends, family, and co–workers to communicate and stay connected through the exchange of quick, frequent answers to one simple question:  What are you doing?   Profile set up is the quickest of the three, requires the least amount of personal information- only applications are mobile or for embedded twitter Email address and a picture or avatar, smart phone   Free What you will need
Twitter ,[object Object],[object Object],[object Object],[object Object],[object Object]
LinkedIn ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Profile set up is simple but requires care, takes a long  time to establish connections Email address, contacts, a picture and résum é Free for basic 24.95-499.95 for expanded accounts What you will need
LinkedIn ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Ning Ning is a website that helps the user find online social networks.  Once you join Ning you can sign up for individual networks. You will get a page and a password for each network you join.  Profile set up is quick and easy. You can customize network page to which you belong Email address and a picture or avatar  Free What you will need
Ning ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Making the Most of Social Media ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
How to get the most from LinkedIn ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Career Management Job Opportunities Job Banks List Servs Expanded Networks Research Customers Competitors Potential Employers Key Personnel
Professional Development ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Advice and Mentoring ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Maintaining your online presence ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Creating an Online Presence ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
How to Grow Your Network 4. Make connections 5. Find connections through common interests an approach directly 6. Nurture connections by keeping  information updated, providing advice, asking questions, and continue to build your online presence. 3. Make a list of possible connections 2. Find the social network(s)  that fits you best 1. Make sure you have your marketing material in order
Network Tips ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Things to Avoid/Career Killers ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
How to protect your privacy ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
How to Create Avatars ,[object Object],[object Object]
How to Set Up Accounts   Create an avatar or  upload a photo Open the website of the site  you would like to join Begin profile set   up
Thank you! ,[object Object],[object Object],[object Object],[object Object]

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Socialnetworking

  • 1. Social Networking For Career Management Williamson County Public Library
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  • 8. Twitter Twitter is a service for friends, family, and co–workers to communicate and stay connected through the exchange of quick, frequent answers to one simple question: What are you doing? Profile set up is the quickest of the three, requires the least amount of personal information- only applications are mobile or for embedded twitter Email address and a picture or avatar, smart phone Free What you will need
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  • 12. Ning Ning is a website that helps the user find online social networks. Once you join Ning you can sign up for individual networks. You will get a page and a password for each network you join. Profile set up is quick and easy. You can customize network page to which you belong Email address and a picture or avatar Free What you will need
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  • 16. Career Management Job Opportunities Job Banks List Servs Expanded Networks Research Customers Competitors Potential Employers Key Personnel
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  • 21. How to Grow Your Network 4. Make connections 5. Find connections through common interests an approach directly 6. Nurture connections by keeping information updated, providing advice, asking questions, and continue to build your online presence. 3. Make a list of possible connections 2. Find the social network(s) that fits you best 1. Make sure you have your marketing material in order
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  • 26. How to Set Up Accounts Create an avatar or upload a photo Open the website of the site you would like to join Begin profile set up
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Editor's Notes

  1. Social Site Trends Prospective Employees Employers can use information on social sites to learn about prospective employees. Reading profiles and perusing photos has become standard for human resources departments in some companies. One's job search could be affected accordingly. Cellphone Applications The cellphone potential for socializing remains huge, and mobile features allow social networking site users to continue their experience when away from the desktop. Uploading photos, sending videos and sharing tiny samples of voice are being perfected for friends in these online networks.
  2. When founded How many users Common audience
  3. When founded How many users Common audience
  4. *** don’t ask dumb questions Be aware of peoples time and what they will think of you when you ask this Answer questions to gain recognition
  5. When founded: October 2004 by Gina Bianchini and Marc Andreessen How many users: 33 million registered users, and 1.5 million Ning Networks created Common audience: 46% male: 54% female; 68% of users are 18-34: 15% - 50+; 56% of users earn $30 -100K: 26% - 100K +; 43% of users have college degrees: 15% grad degrees Once you create a Ning account you can join and create as many networks as you’d like Make the class aware that the site can also be used to create a network but this class will focus on finding and using existing ones to network.
  6. Users are able to edit profile, find social networks and friends, and to invite friends to your networks on all pages
  7. By adding connections, you increase the likelihood that people will see your profile first when they’re searching for someone to hire or do business with. In addition to appearing at the top of search results (which is a major plus if you’re one of the 52,000 product managers on LinkedIn), people would much rather work with people who their friends know and trust. Most new users put only their current company in their profile. By doing so, they severely limit their ability to connect with people. You should fill out your profile like it’s an executive bio, so include past companies, education, affiliations, and activities. You can also include a link to your profile as part of an email signature. The added benefit is that the link enables people to see all your credentials, which would be awkward if not downright strange, as an attachment. LinkedIn allows you to make your profile information available for search engines to index. Since LinkedIn profiles receive a fairly high PageRank in Google, this is a good way to influence what people see when they search for you. To do this, create a public profile and select “Full View.” Also, instead of using the default URL, customize your public profile’s URL to be your actual name. To strengthen the visibility of this page in search engines, use this link in various places on the web> For example, when you comment in a blog, include a link to your profile in your signature. In addition to your name, you can also promote your blog or website to search engines like Google and Yahoo! Your LinkedIn profile allows you to publicize websites. There are a few pre-selected categories like “My Website,” “My Company,” etc. If you select “Other” you can modify the name of the link. If you’re linking to your personal blog, include your name or descriptive terms in the link, and voila! instant search-engine optimization for your site. To make this work, be sure your public profile setting is set to “Full View.” LinkedIn’s reference check tool to input a company name and the years the person worked at the company to search for references. Your search will find the people who worked at the company during the same time period. Since references provided by a candidate will generally be glowing, this is a good way to get more balanced data. Companies will typically check your references before hiring you, but have you ever thought of checking your prospective manager’s references? Most interviewees don’t have the audacity to ask a potential boss for references, but with LinkedIn you have a way to scope her out. You can also check up on the company itself by finding the person who used to have the job that you’re interviewing for. Do this by searching for job title and company, but be sure to uncheck “Current titles only.” By contacting people who used to hold the position, you can get the inside scoop on the job, manager and growth potential. By the way, if using LinkedIn in these ways becomes a common practice, we’re apt to see more truthful resumes. There’s nothing more amusing than to find out that the candidate who claims to have caused some huge success was a total bozo who was just along for the ride. Use LinkedIn’s advanced search to find people with educational and work experience like yours to see where they work. For example, a programmer would use search keywords such as “Ruby on Rails,” “C++,” “Python,” “Java,” and “evangelist” to find out where other programmers with these skills work. You can use LinkedIn to find the people that you’re meeting. Knowing that you went to the same school, plays hockey, or shares acquaintances is a lot better than an awkward silence after, “I’m doing fine, thank you.” Perform an advanced search for company name and uncheck the “Current Companies Only” box. This will enable you to scrutinize the rate of turnover and whether key people are abandoning ship. Former employees usually give more candid opinions about a company’s prospects than someone who’s still on board. If you’re thinking of investing or working in a sector, use LinkedIn to find people who worked for competitors—or even better, companies who failed. For example, suppose you wanted to build a next generation online pet store, you’d probably learn a lot from speaking with former Pets.com or WebVan employees. You can see people in your network who are initiating new startups by doing an advanced search for a range of keywords such as “stealth” or “new startup.” Apply the “Sort By” filter to “Degrees away from you” in order to see the people closest to you first. LinkedIn’s newest product, LinkedIn Answers , aims to enable this online. The product allows you to broadcast your business-related questions to both your network and the greater LinkedIn network. The premise is that you will get more high-value responses from the people in your network than more open forums. For example, here are some questions an entrepreneur might ask when the associates of a venture capital firm come up blank: Who’s a good, fast, and cheap patent lawyer? What should we pay a vp of biz dev? Is going to Demo worth it? How much traffic does a TechCrunch plug generate When people start a new job, ordinarily their roots aren’t that deep in the new company. However, with Linkedin, new employees can study fellow employees’ profiles and therefore help them get to know more people faster in a new company. (contributed by Vincent Wright) This seems like it’s a no-brainer, but you can use LinkedIn to scope out the competition’s team as well as the team of customers and partners. For example, your competitor’s vp of marketing came from Oracle...she’ll probably believe that business is war. (Kev) having a recommendation/introduction is always better than a cold call
  8. Always be positive, never badmouth your current or former or future employer Showcase your expertise
  9. The internet is forever, tell your children to think about this when posting – someone can find it even if it years after Final Thoughts on an Online Presence Creating and maintaining an online presence takes some time and a lot of following up, but the rewards can be great. There are many success stories of people being recommended on LinkedIn and getting a new job, of promotions given because employers were impressed by their worker’s profiles and the positive picture they painted of their workplace, but there are as many horror stories of people being fired because of inflammatory remarks or pictures that show the employee in a compromising position (for example, at a party when they claimed they were ill). For children especially, don’t send out your information even on a resume if you aren’t sure who is getting it- craigs list has some example of things gone wrong
  10. Resume, googled yourself, clean up any social profile, dedicated resources Various 3.Professional groups, social, civic, and church organizations, alumni, online listservs, family and friends, coworkers (past and present)
  11. 2) Blog on twitter acct. & twitter acct info on your blog 3) Tell people you know about your online presence