This document discusses how to use LinkedIn effectively. It provides guidance on writing a full profile, using status updates, engaging with interest groups, researching companies, and connecting with other professionals. Tips are given for students to explore careers, identify contacts, and develop their network for internships and opportunities abroad. Students commonly ask about including relevant information in their profile as students and how to make useful contacts on LinkedIn.

1. Matthew Mobbs
Careers Service
mjmobbs
mjm33@le.ac.uk
mjmobbs.com
Matthew Mobbs
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2. LinkedIn – The professional network
7.5 million users in the UK
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3. #agcasemids
http://www.jeffbullas.com/2012/03/06/how-to-harness-the-power-of-linkedin-infographic/

4. In this session
• Writing a full profile
• Status Updates
• Interest groups
• Company Profiles
• Using with students
http://www.jeffbullas.com/2012/03/06/how-to-
harness-the-power-of-linkedin-infographic/
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5. LinkedIn Profile
• http://learn.linkedin.com/profiles/overview/
• http://learn.linkedin.com/
• http://learn.linkedin.com/students/
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6. LinkedIn Profiles
• Summary
• Experience
• Certifications
• Skills and Expertise
• Publications
• Education
• Recommendation
• Personal Information
• Website
• Interests
• Contact settings
• Add ins
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7. Status updates
• Professional nature
• Share useful information
in
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8. Twitter Integration
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9. Special interest groups
• Communities discussing shared areas of interest
• Great way to expand Connections
• You can join up to 50 LinkedIn groups
Tips
• See if groups are UK specific (no location search yet
but can enter ‘UK’ as a keyword)
• Look for high membership groups
• Change your settings for the group to ‘weekly digest’
or de-select the Digest email box
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10. Types of groups include
• Careers professionals groups
– UK HE Careers Professionals
– Careers Professionals (group managed by LinkedIn)
– AGCAS groups, e.g. AGCAS Careers Education, AGCAS New to HE
Careers?, AGCAS Research Staff, AGCAS International
– Careers Debate
• Graduate recruiter/business groups
– AGR – The leading voice of Graduate Recruiters & Developers
– Graduate Recruiters Network
• Local/regional networking groups
• University alumni groups
• Sector specific groups #agcasemids

11. Activity – Join a Group
• Search Group Directory for ‘UK HE Careers
Professionals’
• Join
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12. Connections
Finding connections:
• 2nd and 3rd of your
current Connections
• Special Interest
Groups
• Search…
Tip
When sending a
connection always
personalise the
message
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13. Activities – Find Connections
Activity 1
• Normal: Search for the name of the person
and add as a Connection
Activity 2
• Enter your Postal Code
• Industries – Select Higher Education
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14. Companies
http://www.thesocialbizbuzz.com/blog/2011/09/the-lowdown-on-linkedin/
Company Profiles
• Overview of company
• Careers and Jobs
• Member and Connection
• Skills
• 600,000+ in the UK
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15. Activity Search for a Company
Scenario – Student heading home to Brighton
for for the summer looking for work experience
in Marketing
• Use the Advanced Company Search to find
appropriate companies and
connections…suggest someone they could
contact
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16. LinkedIn with students
• Exploring job roles – what job titles are there in x and what
organisations do people in x work for
• Researching career trajectories to see how people get into a
desired role
• Identifying organisations to target (by sector or location)
• Researching organisations – e.g. what sort of people do they
employ, where do they have offices
• Identifying contacts to target for ‘informational meetings’ or
work experience
• Developing contacts for working overseas
• Unlimited potential…
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17. Common Question from Students
1. What can I put in my LinkedIn profile as I’m
‘only a student’?
2. How can I make contacts on LinkedIn?
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18. In summary… to get started
with LinkedIn
• Complete your own profile as fully as possible
• Join some relevant groups (can join up to 50)
• Join in some group discussions
• Find some of your own students or recent graduates
on LinkedIn as examples
• In my experience, students need to be shown how to
search LinkedIn for contacts, organisations etc (so it
helps to be familiar with it yourself first)
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