Taking Control of Social Media for your Career
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Taking Control of Social Media for Your Career discusses how to leverage various social media platforms like LinkedIn, Facebook, Twitter, Instagram and blogs to develop your professional online presence and network. It recommends starting social media accounts, engaging with others in your field, sharing content and photos, using location-based apps, and tracking analytics to demonstrate your expertise and make career-related connections. However, it cautions keeping content professional and avoiding inappropriate discussions.
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Taking Control of Social Media for your Career
- 1. Taking Control of Social Media for Your Career Cindy Royal, Ph.D Associate Professor Texas State University School of Journalism and Mass Communication croyal@txstate.edu cindyroyal.com @cindyroyal slideshare.net/cindyroyal
- 2. When nothing, or nothing good, is found about you, you end up in the "less likely" or "no" piles. •Google yourself •Google others in your field and compare •Work on public image •Not optional any longer http://www.huffingtonpost.com/susan-p-joyce/job-search-tips_b_4834361.html
- 3. Start a Blog Blogging allows you to explore your passions, improve writing skills, communicate with others who share your interest
- 4. LinkedIn • Your LinkedIn profile can connect you to thousands of professionals • Search for connections at companies of interest • Create a LinkedIn profile that reflects your interests and background much like a resume • Include your Website on your LinkedIn profile
- 5. Facebook • Facebook is a fun place to share with friends • But remember, any friend can be a potential career contact • Friend faculty and professional contacts, as long as you keep your Facebook activities professional and above board. Use privacy settings and friends lists carefully. As an alternate, subscribe to people, allow them to subscribe to you
- 6. Twitter • Start a Twitter account; free & simple • Follow interesting people. Some suggestions at the end of the presentation • Use widgets to repurpose to your Web site or blog. New content all the time. • Respond to questions • Retweet interesting items
- 7. Photos and Visuals • Instagram - add filters to photos; share with your friends (Facebook purchased in 2013) • Pinterest – another visual platform; pin items; grouping • Tumblr – a blogging platform that relies heavily on the visual (Yahoo purchased in 2013) • Other photo sharing sites still exist like Picasa and Flickr
- 8. Video • Use your phone • Learn to use simple editing software like iMovie or Windows MovieMaker • YouTube
- 9. Go Mobile • Find apps that will allow you to expand your social media activities • News apps help you stay in touch • Twitter apps – allow you to Tweet when you are on the go. • Meerkat and Periscope – live stream video from phone
- 10. Location-based • Foursquare (NYC) • Location as part of other apps, like Yelp, Facebook, Twitter, etc. • Share location, photos with friends • Get tips and recommendations • Locations can provide incentives to users • Integration with Facebook, Twitter, Tumblr, etc.
- 11. Messaging • WhatsApp • GroupMe • Threema, Line • SnapChat
- 12. Analytics Use Google Analytics or those associated with your blog platform to get information about users, locations, link referrals, etc.
- 13. Future • Wearables • Virtual Reality • Robotics • Data • Drones & sensors • Second-screen engagement • Coding for everyone • Bitcoin
- 14. Leveraging Social • Employers look at social presence • Digital/social media planning likely a part of many careers: social media editor, PR, event planners, marketing • Demonstrate comfort, expertise, enthusiasm • Social media careers include strategy and analytics • Make contacts, ask questions, learn about companies • Use social network to complement in-person networking • Stay up-to-date conceptually, as well • Try new things, have fun!
- 15. Don’t… • Curse or use foul language • Describe illegal activities • Exhibit rude behavior, explicitly sexual • Denigrate religion, politician, political group, ethnicity, etc. • Use poor spelling and grammar • Seem to be drunk/drugged • Slam current employer • Discuss your search for a new job http://www.careerbuilder.com/share/aboutus/pressreleasesdetail.aspx?sd=6%2F26%2F2014&id=pr829&ed=12%2F31%2F2014
- 16. Some Twitter follow recommendations TX State faculty/recent grads @cindyroyal @jonzmikly @jacieyang @daleblasingame @kymfox @sjmctxst @txst – that's the official txstate twitter Professional Media @nytimes @mashable @smashingmag @techcrunch @statesman @universitystar Other organizations @ona @sxsw @niemanlab @PBSMediaShift @aejmc
- 17. Resources − SXSW Interactive − Read Tech blogs like Mashable, Read Write Web, TechCrunch, SmashingMag, 10,000 Words, Wired. Tech section of NY Times and FastCompany.com − Nieman Lab, PBS MediaShift − We The Media by Dan Gillmor − Convergence Culture by Henry Jenkins − The Long Tail and Free by Chris Anderson − What Would Google Do? by Jeff Jarvis − Remix by Lawrence Lessig − Digital Journalism journal – www.tandfonline.com/loi/rdij20 − International Symposium in Online Journalism – https://online.journalism.utexas.edu/ − Digital Riptide – digitalriptide.org
Editor's Notes
- Teach Web design and online journalism Dramatic, unpredictable changes over the past decade Blogs, podcasts, social media Online audio, video, slideshows, animated graphics Wikipedia, Craigslist, MySpace, YouTube, Flickr, Google Maps, Second Life
- · Got a good feel for the job candidate’s personality, could see a good fit within the company culture – 46 percent · Job candidate’s background information supported their professional qualifications for the job – 45 percent · Job candidate’s site conveyed a professional image – 43 percent · Job candidate was well-rounded, showed a wide range of interests – 40 percent · Job candidate had great communication skills – 40 percent · Job candidate was creative – 36 percent · Job candidate received awards and accolades – 31 percent · Other people posted great references about the job candidate – 30 percent · Job candidate had interacted with my company’s social media accounts – 24 percent · Job candidate had a large amount of followers or subscribers – 14 percent
- Blogger and Wordpress both allow you to add pages that make it more like a Website. Blogger is a bit simpler. WP more professional. Tumblr is also very popular, for its visual nature and ability to follow. Free; but pay for a custom domain Can customize via templates or CSS if you know it You can add photos, video, links, other social features Tag posts with appropriate key terms to help others find your content Include a page with your resume
- LinkedIn is the professional social network
- Get a custom url for your Facebook profile - facebook.com/username Start a Facebook Group or Page for your interest. This allows you to communicate with others who share the same interest. A Facebook Group is a listing of friends on a separate page, provides its own Wall, discussion, profile A Facebook Page allows users to become Fans. People will want to associate their interests with you Any time you have new content for your blog, post to Facebook You are likely to need to set up social media accounts for future employers, so important to understand their usage now.
- Don't worry about what you are doing at first It's not as much about who follows you as who you follow Sometimes, it's not about the tweet, it's about the link Retweet Use a hashtag for conferences or conversations (#) Any time you have new content for your blog, Tweet it Realtime search Find desktop and mobile applications to help you manage your Twitter account – TweetDeck, etc
- Interview people, have a talk show, do a video blog with commentary, make short films, be creative Embed the video on your blog. Embed code is readily available to the right of your videos on YouTube Your username becomes a channel Tag videos with appropriate keyterms to help others find your content Other sites, like Vimeo, Viddler
- Check-in at locations Lots of untapped potential for platform Encourage behaviors and reward customers, clients and fans
- Owning the conversation, community