The document outlines the schedule and curriculum project for a workshop on digital media topics including product management, data journalism, coding, drones, VR/360 video, and emerging trends. Participants will develop a curriculum prototype and plan on one topic to present on the last day, and discuss challenges in offering this type of course. The curriculum project section provides details on creating a curriculum plan to incorporate the topic into a course module.

1. Welcome!!!

2. Schedule
• Thursday – Product Management; Social Media & Analytics
• Friday – Data Journalism; Field Trip to Texas Tribune and
Panel with TXST Alumni
• Saturday – Coding: Frontend Development & Working with Data
• Sunday –Drones; Curriculum and Pedagogy
• Monday– VR/360 Video; Emerging Research Trends; completion and
presentation of Curriculum Project

3. Curriculum Project
1. Pick one topic on which to focus. Prepare a hands-on prototype
that you can present on Monday and continue working on in the
future. Discuss what you did, how you did it, what you learned and
how you plan to continue learning in the future.
2. Create a curriculum plan to incorporate this topic. How will you
demonstrate this as a course or a significant module of a course?
Title
Description
Objectives
Course outline
Deliverables
Bibliography/Resources
Discuss particular challenges in offering this type of a course

4. Product Management

7. Products Platforms Data
Engagement
Websites, apps, bots, podcasts,
interactive storytelling
projects…
Content management systems,
social networks, commenting
systems, blogs, wikis…
Data provides the basis for content
management systems, social
networks, analytic platforms and
interactive storytelling
Digital engagement includes participation on
social networks, commenting on websites
and interacting with content.
Algorithms
The rules of the platform that determine
what a user sees

8. Product Managers
• Leadership
• Strategy
• Communication
• Empathy
• Cross-functional teams
• Audience-focused
• Decision-making based on data
• User experience
• Tech savvy
• Business savvy
• Problem Solving
• Innovation
• Special challenges in a media
context

16. Jobs

17. Jobs

18. Design Thinking

19. Task
How Might We Develop Undergraduate
Curriculum with a Digital Media Product
Focus in Mind?

20. Digital Media Innovation Degree
• Launched Aug. 2016
• Currently 285 enrolled; 100+ have graduated so far
• Based on success of our graduate degree in Digital Media
• Core communication courses: intro, writing and law
• Core Fundamentals of Digital/Online Media
• DMI required courses:
• Web Design and Publishing
• Advanced Social Media and Analytics
• Digital Innovation Capstone
• DMI Electives – Multimedia Journalism, Coding & Data Skills, Mobile Media
Development, Data Journalism, VR/360 Video and more

22. Ideation
What are the goals of a digital media
product curriculum?

23. Ideation
What type of students will you hope to
develop in this process? What should
they be able to do? What kind of jobs
should they move and progress into?

24. Ideation
What are the elements of this
curriculum? Think in terms of courses or
modules. Consider traditional and
emerging concepts and skills.

25. Prototype
Organize this into a curriculum. How is
this different than curriculum that you
are familiar with?
What needs to change, what needs to
go? What would prevent this from
happening? What are risks if it doesn't?

26. Skype
Aron Pilhofer - James B. Steele Chair in Journalism Innovation at Temple University;
Executive Editor, Digital, and interim Chief Digital Officer at the Guardian in London;
Associate Managing Editor for Digital Strategy and editor of Interactive News at The New
York Times
Trei Brundrett- Chief Operating Officer, Vox Media; formerly Chief Product Officer and VP,
Technology and Product
Becca Aaronson – Director of Product, Chalkbeat; product manager and senior deceloper,
Texas Tribune