Six of the top social media platforms: LinkedIn, Facebook, Twitter, Google+, Pinterest, Instagram were presented to the VA Women's Network at George Mason Inn on May 29, 2014 by Robin Pachtman and Emily Miller from Northern Virginia Community College, Annandale Campus.

1. A Bouquet of Social Media:
Choosing the Right One for
the Right Occasion
The Virginia Network for Women in
Higher Education
Thursday, May 29, 2014
George Mason University

2. Presenters
• Robin Pachtman, MA, MLS, Media & Reference Librarian
Northern Virginia Community College, Annandale
703-323-2328 rpachtman@nvcc.edu
www.linkedin.com/in/robinpachtman
• Emily Miller, MA, Reading and Writing Center Director
Northern Virginia Community College, Annandale
703-323-3341 exmiller@nvcc.edu
www.linkedin.com/pub/emily-miller/86/6a0/825/

3. Speed Brainstorming
Come up with as many types of
social media as you can think of in
30 secs…

4. Most popular sites

5. Top 15 sites- June 2014
http://www.ebizmba.com/articles/social-
networking-websites

7. The Online You!
Create an identity through:
• postings
• pictures
• media
• settings

8. Commonalities
• Communication
o Target group, individuals, privately and publicly, share news and status updates
o Locate people you know and meet new ones
o Repost on other platforms
o Recommends people to connect with
• Search
• Photos, Bio
• Millions of users
• Feedback
• Create presence/engage

9. Communicate
Facebook

10. Professional
Networking

11. LinkedIn Profile
Tell story and emphasize skills, accomplishments;
no text block
Not replica of résumé

12. Options for LINKEDIN
• Skill set/industry
• Work experience/education
• Summary/accomplishments (gallery of projects)

13. Linked In Best Uses
• Professional networking with colleagues
• Keeping up with news
• Discussion groups
• Professional qualifications (personal info)
• Private messaging
• See who has searched for you
• Web analytics
• Résumé templates (http://resume.linkedinlabs.com/)

14. Source: http://www.forbes.com/sites/cherylsnappconner/2013/10/27/five-linkedin-strategies-you-havent-thought-
of-before/ Cheryl ConnerContributor 10/27/2013 Wayne Breitbarth of Power+Formula.

15. Social Networking
http://www.dreamstime.com/royalty-free-stock-image-social-networking-background-image24263006

16. Facebook
• Leader in social media/Most recognizable
• Followers moderate annoyance: Ads and Recommended
postings
• Requires robust maintenance to promote organizational
pages.

17. Facebook Best Uses

18. Google +
Alternative platform for SEO prioritized branding and marketing.
• Critics assert it is superior
• Differences from Facebook
o No negative connotations
o Does not have the user base of Facebook
o Stylish interface and multiple personalization options

19. Distinctive Characteristics
• Customizable
centralized stream
• Live and text chatting
• Google’s Circles
establish categories
for sharing control
• Multiple roles using
one platform
• Filter unnecessary
content—FB”s goal is
to keep you linked in.
• The About section is
fun and parallels
Linked In
-"bragging
rights“
-introduce
yourself/
nickname
• Google's +1
Mark & recommend
web items.

20. Twitter
• Only 140 characters
• Began as a microblogging app,
influence and offers social
messaging opportunities.
• Simple interface and
capabilities make connecting,
showing, and conversation
quick.
• Easy to get in, tweet, and get
out.

21. Twitter Best Uses
• Attach pictures and links
• Join conversations using hashtags
• Job Posting
o TweetMyJOBS
o VisualCV
• Quick Answers
o (Engage Mahalo by tweeting it to @answers
• News Briefs/hot topics
• Advertising
• Connect with likeminded people and industry experts
o Twellow.com (yellow pages for social media/twitter)
• Tweets can be connected to Facebook easily

22. Image Networking

23. Pinterest Best Uses
• Showcase images
• Create themes
• #Hashtags participate, share, discover
new content
• Follow and repost
• Mostly women – tend to be more visual

24. Showcase programs/events

25. Instagram
• Bought by Facebook
o After 2 months = 1 million users
o Rated 60 times higher than Facebook
o Pictures of faces increase engagement
• Branding
o Bio website link
o Hashtags#
o Showcase goings on
o Mobile
o Apply photo filters /Embed

26. Photo Modification
http://theedublogger.com/2012/05/28/the-educators-guide-to-instagram-and-other-photo-
apps/

27. Security v. Privacy

28. Maintenance
Postings
Facebook
Twitter
LinkedIn

29. Real Life Experiences
Live in the moment!
Don’t forget real life
https://www.youtube.com/embed/Z7dLU6fk9QY

31. Presenters
• Robin Pachtman, MA, MLS, Media & Reference Librarian
Northern Virginia Community College, Annandale
703-323-2328 rpachtman@nvcc.edu
www.linkedin.com/in/robinpachtman
• Emily Miller, MA, Reading and Writing Center Director
Northern Virginia Community College, Annandale
703-323-3341 exmiller@nvcc.edu
www.linkedin.com/pub/emily-miller/86/6a0/825/