Araceli Perez-Ramos, an internship coordinator, discussed using social media to connect with students. She explained that social media allows reaching students through various online platforms like blogs, videos and discussion boards. It also allows showcasing opportunities continuously and communicating events. She provided tips on using platforms like Facebook, Twitter, LinkedIn, Google+ and YouTube to engage students, build audiences and share content. The presentation highlighted both benefits and risks of using social media and managing multiple accounts. It stressed the importance of being professional, designating managers and addressing student feedback.

1. Presented by:
Araceli “Sally” Perez-Ramos,
Internship Coordinator – St. Edward’s University
President, TxCEIA, Inc.

2. “The social interaction
among people in which
they create, share or
exchange information and
ideas in virtual
communities and
networks.”– Wikipedia
Today’s student identifies
the development of
connection online as
important as that of the
real world.

4. • Ability to reach students through blogs, videos, images, discussion boards, and
postings
• Setting up a Twitter account allows you to post ‘tweets’ regarding useful
information about upcoming events, internships, or services provided
• Ability to create an online discussion with students, employers, faculty, or
colleagues around the world
• Ensure students continuously see your opportunities even after office hours
• Showcase event photos and videos on Pinterest, Vine, Instagram, and Flickr
• Communicate events via Facebook, Twitter, Instagram, Vine, or EventBrite
• Google Hangouts allows for group online meetings with students and/or
employers and Internship Coordinators
• Track student hires in internships and full time jobs

5. Edit Page
• Update Info: edit basic company
information
• Manage Permissions: manage
your page’s privacy settings
• Admin Roles: Add and designate
admins on your page
• Manage Notifications: Manage
email notifications
• Use Activity Log: View your
pages activity
Build Audience (logged in as
yourself not the page)
• Invite Email Contacts
• Invite Friends
• Share Page

6. • Post interesting and informative
content
– From your department
– From your campus
• Be friendly and show your student’s
your department’s fun personality
– Make your department seem relatable
– Appropriate yet funny and visually appealing
posts to keep a healthy balance on your
Facebook page and keep engagement high
Examples:
• Revelle College Academic Advising
• University of South Carolina Office of
Student Disability Services

7. Key Statistics
• Posts that are 80 characters or less in length have 27%
higher engagement rates
• Posts which end with a simple question receive 15% higher
engagement
• “Soft sell” words are more effective than hard sell words
• 52% of consumers say they have stopped following a brand
on Facebook because the information it posted had become
“too repetitive and boring.”

8. Twitter users can:
• Find and add friends. Adding friends is
NOT a mutual relationship—they do not
have to accept you as a friend for you to
be able to follow them.
• Find and follow companies,
entertainers, politicians, and more.
• Create a short bio—about one sentence
in length.
• Share links to anything on the Web.
• Use privacy settings to control what
information is shared with whom.
• Track “trending topics”—the most
popular topics of conversation on
Twitter.
• Search for what all Twitter users are
saying about a certain phrase, whether
it is “trending” (very popular) or not.

9. Tweet: A short, 140-character message Twitter users broadcast to their contacts.
Twit/Tweeple/Tweeps: Nicknames for people who use Twitte- @seucareer, @stedwardsu
Retweet: A way to share another user’s tweet with your own followers.
@ Message: A way to mention or publicly message another Twitter individual.
DM/Direct Message: A way to privately message another Twitter individual.

10. Hashtags (#s): Denoted by a # in front of a
word, hashtags are a way to link your tweet
to an index of tweets on related topics.
Unfollow: This is when someone decides to
remove a Twitter contact.
Favorite: If you like a tweet, then you can
“favorite” it, and it will show up on your
“Favorites” lists on your profile. The person
whose tweets you like will also be notified.
Lists/Listed: This is a way to organize the
accounts you’re following into categories. If
you make your lists public, other people can
follow them.
Trends: This is a list of the top 10 phrases
used on Twitter at any given moment.

11. Since you only have 140 characters, be sure to shorten links to articles, blogs,
etc. Some sources to use are:
• Bit.ly  Favorite
– Ability to create name of link, track analytics, see how many clicks, etc.
• www.TinyURL.com
• Google URL Shortener: https://goo.gl/
• For additional links click here

12. Participate in a Twitter Chat with Colleagues Follow an Event/Conference
Remember: Hashtags are the key to information in the Twitter-verse!

13. • Hosted by Career
Services Professionals
• Great networking
• Opportunity to
exchange ideas or
concerns
• Topics change EVERY
WEEK
• Find out about job
postings throughout
the U.S.
• Learn about upcoming
webinars
• Make new friends every
Thursday night at 8 pm

14. MONDAY
#InternPro 8 pm
#JobHuntChat 9 pm
TUESDAY
#CareerChat 12 pm
#InternChat 7 pm
#LinkedInChat 7 pm
WEDNESDAY
#TChat 6 pm
THURSDAY
#CareerServChat 8 pm
#EMChat 8 pm
FRIDAY
#HFChat: 11 am
Yes, There’s More Chats! And EVEN MORE CHATS!

17. • Free to host up to 5 acccounts
• Ability to schedule posts on Facebook, Twitter, LinkedIn, Google+, FourSquare,
WordPress, Mixi
• Track analytics
• Collaborate with others on scheduled posts
• Can also monitor, post, and schedule from smartphone

18. LinkedIn users with free accounts can:
• Post their résumé online.
• Find and add professional contacts.
• Find and follow companies to receive important
updates about job openings, company news,
and more.
• Create and join online professional networking
groups by industry, location, age, and
educational background.
• Find and apply for jobs.
• Give and receive recommendations.
• Post public messages—status updates similar
to Facebook or Twitter, but these are typically
professional in nature.
• Send private messages.
• Find out how many times their profile has been
seen.
• Post a digital portfolio.
• Ask for introductions to their contacts’
contacts.

19. One of the world’s top most visited sites, YouTube also has social networking
functions, meaning you do not have to be a filmmaker (amateur or otherwise) to
join the community. Users can find and subscribe to YouTube channels – from
companies or individuals – and add friends, whether they’ve personally made
videos or not. Users can also create playlists of their favorite videos on the site and
create profiles.
• More than 800 million unique users visit YouTube each month
• Over 3 billion hours of YouTube videos are watched each month
• More than 100 million people engage with YouTube videos every week by
“liking,” sharing, and commenting on videos Source: YouTube.com
YouTube uses for businesses:
• Upload and host videos for free
• Respond to comments about your videos
– Get free analytics about your videos
• Find and engage with videos about your library, perhaps uploaded by visitors,
partner organizations, program presenters, and more
Example: Oregon State University

21. The Works: Northeastern University Career Development Blog
http://www.northeastern.edu/careers/blog/
• Utilizes university’s
WordPress sign in to
maintain the page
• Encourages other
Career Centers to
coordinate with
Marketing
Department and IT
Department
• Created a detailed
schedule a semester
ahead of time
• Other blogging sites
could be used such as:
Wix, Blogger, or
WordPress

24. Pricing Plans: Educator Year Fee - $59
www.smore.com

25. • TagBoard is free
• Track hashtags for Twitter &
Instagram
• Condenses it together
• Will not catch anything
other than hashtags

26. Google+ users can:
• Find and add friends.
• Find and follow companies, entertainers, politicians and more.
• Create profiles with information about their interests, job history, education, and location.
• Create and share photo albums and status updates.
• Share videos, links to online articles, and more.
• Send instant messages and private messages and post public messages or messages to friends
only.
• Play online games.
• Video chat and video conference for free.
• Use privacy settings to control what information is shared with whom.
• “Check in” to physical places online by mapping their location in a tag in a status update.
• Must-Know Google+ Vocabulary: +1: A way of showing your support for a friend’s status
update, or a way of following a company’s Google+ page.
• Hang Out: A Google+ video chat or conference. Circles: A way of organizing your contacts into
groups, such as “friends,” “neighbors,” “college friends,” etc.
• Stream: An activity feed of all of the latest information and updates from the people and
companies you’re following.

27. Introduce Hangouts to get
more students engaged on
campus when Info Events
weren’t attracting students.
Benefits
• Archive events on YouTube
as a Best Practice;
• Share the links out to
students who couldn’t
participate
• Record hangouts
Can also host workshops,
student appointments, or
collaboration efforts

28. PollEverywhere.com
• Allows audience to answer in
real time via smartphones,
Twitter, or website
• Free plan allows up to 40
participants to text in
• Does require you to download
an additional application to
sync with MS PowerPoint
• Can be used in PowerPoint,
Website, Blog, Facebook, etc.

30. • What are the risks?
– Privacy implications
– Inability to succeed
• How to manage these risks
– Be professional at all times with these
accounts
– Designate 1-2 people in office to
manage accounts
– Be consistent
– Create a privacy policy
– User generated content
• Addressing student comments
• Remove comments that use bad language
• Don’t get mad with criticism
• Answer questions immediately
• Address complaints immediately

31. Remember: This is an
investment in your
program!
– Students are your best
promoters
– Your online presence
will be seen by
countless others
– Students will follow
you because they wan
to be in the know
– Social Media helps to
create a sense of
community

32. Ponder these thoughts:
1. Where should your focus be … beyond LinkedIn, Twitter,
and Facebook?
2. What specific activities should be considered?
3. What are the realities of managing multiple accounts?
4. How are specific platforms used for career development
and job search activities?

33. Araceli “Sally” Perez-Ramos
Internship Coordinator, St. Edward’s University
facebook.com/SEUCareerInternship @sallyperezramos