The document outlines the schedule and activities for a digital media curriculum workshop. The schedule includes sessions on product management, coding, data journalism, emerging technologies, and a curriculum project. For the project, participants will develop a curriculum plan around a topic of their choice, including objectives, course outline and challenges. They will present a prototype they created. Other sections provide background on product management roles and skills, as well as an example of a design thinking process for developing digital media curriculum.

1. Welcome!!!

2. Schedule
• Tuesday – Product Management; Social Media & Analytics
• Wednesday – Coding and Data Analysis; Research Skype; Google
News Lab
• Thursday – Data Journalism; Field Trip to Texas Tribune and
Panel with TXST Alumni
• Friday – Emerging Tech – VR and Drones
• Saturday – Curriculum and Pedagogy; completion and presentation of
Curriculum Project

3. Curriculum Project
1. Pick one topic on which to focus. Get a hands-on prototype that
you can present on Saturday and continue working on in the future.
Discuss what you did, how you did it, what you learned and how
you plan to continue learning in the future.
2. Create a curriculum plan to incorporate this topic. How will you
demonstrate this as a course or a significant module of a course?
Title
Description
Objectives
Course outline
Deliverables
Discuss particular challenges in offering this type of a course

4. Product Management

7. Products Platforms Data
Engagement
Websites, apps, bots,
interactive storytelling
projects…
Content management systems,
social networks, commenting
systems, blogs, wikis…
Data provides the basis for content
management systems, social
networks, analytic platforms and
interactive storytelling
Digital engagement includes participation on
social networks, commenting on websites
and interacting with content.

8. • Product organization
• Designed to support teaching and research
• Support DMI and other sequences; consulting, faculty
development, course collaborations
Emerging Media
Jon
At the moment, includes
VR, 360 video, AR and bots
Social Media & Analytics
DaleData
Daniel
Multimedia
Kelly
Design /User Experience
Dave
Web/Mobile Dev & Coding
Cindy
Electronic MediaPR JournalismAdvertising Mass Communication
Other University
Departments
DMI & Digital Grad
MILab
MILab Organization

9. Product Managers
• Leadership
• Strategy
• Communication
• Empathy
• Cross-functional teams
• Audience-focused
• Decision-making based on data
• User experience
• Tech savvy
• Business savvy
• Problem Solving
• Innovation
• Special challenges in a media
context

10. Jobs

11. Jobs

12. Jobs

13. Jobs

14. Jobs

15. Jobs

16. Design Thinking

17. Task
How Might We Develop Undergraduate
Curriculum with a Digital Media Product
Focus in Mind?

18. Ideation
What are the goals of digital media
product curriculum?

19. Ideation
What type of students will you hope to
develop in this process? What should
they be able to do? What kind of jobs
should they move and progress into?

20. Ideation
What are the elements of this
curriculum? Think in terms of courses or
modules. Consider traditional and
emerging concepts and skills.

21. Prototype
Organize this into a curriculum. How is
this different than curriculum that you
are familiar with?
What needs to change, what needs to
go? What would prevent this from
happening? What are risks if it doesn't?

22. Aron Pilhofer
• Executive Editor, Digital, and interim
Chief Digital Officer at the Guardian in
London
• Associate Managing Editor for Digital
Strategy and editor of Interactive News
at The New York Times
• James B. Steele Chair in Journalism
Innovation at Temple University