Presented to large audience of Arts College girls. Shared my Success Story using Social Media. Guided them how they can use social media and build business and Career.

1. SOCIAL MEDIA
MY STORY AND YOUR
STORY
Presented by
Sivakumar.S
CEO of iSource

2. My Story and Social Media
My Entrepreneurial Dream
• My Dads Failure as Businessman – Investment is the
Culprit
• Crazy Dotcom Times and Dotcom biz burst

3. • Birth of My Source as
iSource – Single person
company into web and
SEO biz
• Lead Generation Biz
using Social Media
Marketing
• Full Fledged BPO/KPO
• 5 Offices in India and 2
in US.
• 300+ people 5$ Million
turnover Company

5. Bootstrapping Advantage
• Shared office
• No Money
• Used Interns
• Not even basic
Telecom Infrastructure
• Social media to the
rescue

6. What is Social Media

7. Social Media Types
• Social Networks - Services that allow you to connect with other people of similar
interests and background. Usually they consist of a profile, various ways to
interact with other users, ability to setup groups, etc. The most popular
are Facebook and LinkedIn.
• Bookmarking Sites - Services that allow you to save, organize and manage links
to various websites and resources around the internet. Most allow you to “tag”
your links to make them easy to search and share. The most popular
are Delicious and StumbleUpon.
• Social News - Services that allow people to post various news items or links to
outside articles and then allows it’s users to”vote” on the items. The voting is the
core social aspect as the items that get the most votes are displayed the most
prominently. The community decides which news items get seen by more
people. The most popular are Digg and Reddit.

8. Social Media Types
• Media Sharing - Services that allow you to upload and share
various media such as pictures and video. Most services have
additional social features such as profiles, commenting,
etc. The most popular are YouTube and Flickr.
• Microblogging - Services that focus on short updates that are
pushed out to anyone subscribed to receive the updates. The
most popular is Twitter.
• Blog Comments and Forums - Online forums allow members
to hold conversations by posting messages. Blog comments
are similar except they are attached to blogs and usually the
discussion centers around the topic of the blog post. There are
MANY popular blogs and forums.

17. Social Media Security Concerns

21. Raise Awareness for ALS.

23. The Hindu Situations Vacant
Dead

24. • 39% of hiring managers and HR professionals
use social media sites to research job candidates
• 43% have found something that cause them
NOT to hire that candidate. Inappropriate photos
or info (50%) Drinking or drugs (48%) Poor
communication skills (30%) Discriminatory
comments (28%) Lied about qualifications (24%)
Social Media is a Recruiter’s Best
Friend

25. Social Media is a Recruiter’s Best Friend
• 19% of hiring managers and HR professionals found
something on social media sites that made them hire a
candidate Conveyed a professional image (57%) Show
s/he was well-rounded (50%) Great communication skills
(43%) Great references given by other (38%)

27. Student Entrepreneurship
• Mark Zuckerberg
• Michael Dell
• Bill Gates
• Larry Page and Sergey Brin-
?????? Shuld I mention?
• Steve Wozniak - Apple
• Bo Peabody – Tripod
• Marc Andreessen – Netscape
• Faisal I. Farooqui –
MouthShut.com
• Nishanth Chandran –
EBS.com - Chennai
• Phanindra Sama – RedBus.in
• Aswin Ramesh – Synup.com
16 yrs old starter Chennai

28. Entrepreneurship @ College

31. Google Adsense – Make Money

32. Social Media for Business
• A Business Angle:
• Social Listening Software – Radian6
• Social Conversation Software - Twitter
• Social Marketing Software - HubSpot
• Social Analytics Software – Google Analytics
• Social Influencer Software - Klout

33. Making Career out of Social Media
• Using Social Media for Good Ask for recommendations
Don’t be afraid to connect & network with potential
businesses, professionals and industry leaders Follow on
Facebook Use Twitter lists Create a G+ circle Search
hashtags, LinkedIn Groups Showcase hobbies, awards,
special projects, causes you support Don’t hesitate to let
your personality shine through

35. Social Media Lead Harvesting

36. Web Analytics
Specialist
(e.g., Google Analytics, Omniture,
Webtrends, Alexa, comScore), Adobe

37. SEO (Search Engine Optimization)
Specialist

38. Social Media Strategist/Manager
• Based on company or department goals, defines a high
level plan for social media engagement ex: thought
leadership
• Who executes social media for a product, topic or channel
(ex: social media portion of a campaign)
• deals with platforms that handle video and audio files and
streaming

39. Social Intelligence Professional
• studies and reports on what is happening with your social
channels, content and audience (ex: sentiment of
audience)

40. Blogger
• writes blog posts, might be a percentage of another job
such as product marketing manager

41. Social Media Events Manager
• the person who social media at physical events and
organizes on line social media events (ex: Twitter chat)

42. Social Media Policy Manager
• typically large companies, defines and enforces social
media policy

43. Community Manager/Moderator
• responsible for the health of a community branded or
public where health means good discussions and
questions getting answered
• makes sure users are following the rules (ex: no fowl
language) and helps users with questions about the
functionality of the forum, often out tasked because this
should be a 24 x 7 job

44. Content Strategist/Manager
• this position can exist outside of social media and sets a
plan for content such as voice and matching content to
the buying cycle
• often a former journalist, produces content based on the
plan, might also be a blogger

45. Beware
• Keep in Mind... “The internet is written in ink” Social
media moves fast, and you don’t want to become the next
Buzzfeed sensation Be prepared to stand behind anything
& everything you publish online Words used aren’t the
only thing that matters; spelling and grammar are
important, too, as do photos you post

46. Crazy Social Media Job Titles
1. Social Talent Optimisation Strategist
2. Social Solutionist
3. Social Media Profit Mechanic
.4. Dynamic Social Innovator
5. Social Media Rockstar
6. Community Wizard
7. Executive Social Media Architect
8. Social Media Engager
9. Social Inventor
10. Community Management Pro

47. 11. Superior Social Tactician
12. Social Mediaholic
13. Digital Achiever
14. Social Visionary
15. Community Director
16. Social Mercenary
17. Specialist Chat Marketer
18. Social Wrecking Ball
19. Social Media Wing-man
20. Community Operator

48. 21. Social Media Composer
22. Social Performer
23. Digital Marketing Constructor
24. Social Marketing Guru
25. Epic Social Manager
26. Social Media Assassin
27. Digital Engineer
28. Social Media Overlord
29. Digital Demigod
30. Social Media Ninja
31. Digital Marketing Magician
32. Brand Warrior
33. The Social Media Badass

49. 34. Social Media Vixen
35. Social Sensei
36. Chief Thinker
37. Chief People Herder
38. Social Alchemist
39. Head of Interactions
40. Chatter Monkey
41. Community Data Guerrilla
42. Social Media Swami
43. Public Happy Maker
44. Brand Champion
45. Conversation Manager
46. Social Media Czar
47. Tweeter
48. Youth Marketing Manager
49. Social Media Maven
50. Thoughtsmith
51. Social Marketing Originator